News

Message Matters in Construction Tech Marketing

The construction industry may be booming, but look closer. If you’re a developer of construction technology, it’s not enough to find a booming market and sell into it. To be successful, you need to look for industry pain points, address... Read more

Franchise Public Relations Can Help Achieve Brand Awareness in Your Target Markets

Every franchisor has a list of markets or territories they deem perfect for their brand, but perhaps they’ve been more difficult than others to penetrate and find qualified leads. As an experienced franchise public relations agency, we know that some... Read more

team planning b2b public relations strategy

4 results B2B public relations can deliver

If you’re in the business of selling to other businesses, public relations needs to be a part of your communications strategy in 2019. B2B public relations encompasses a wide variety of tactics—from social media, events and content creation to reputation... Read more

Picture Outstanding Tech Public Relations

Tech firms would never use outdated hardware or software, but when it comes to the photography on their websites and in their marketing material… Well, let’s just say it can often use a major upgrade. Ripley PR can help. We... Read more

3 ways to use PR to increase sales for your construction app

Apple’s old advertising slogan, “there’s an app for that,”has never been more true since the iPhone debuted back in 2008. As smart phone use and the app markets have grown, technology has been able to permeate throughout every industry. Construction... Read more

Grow Your Franchise Reputation With PR

Franchisors have to work hard to communicate their value proposition to potential franchisees. Before signing on the dotted line, entrepreneurs want to know they’re investing their hard-earned money in a solid business opportunity with a reputable network. One way for... Read more

Your construction firm or tech startup is doing amazing things: Why aren’t you telling the world?

The global construction industry is hot. A 2015 report estimates that by 2020, construction will be a $10 trillion industry. Ten. Trillion. In the first three quarters of 2018, it’s estimated that construction tech startups brought in $1.27 billion in... Read more

Every link in the supply chain can use a good PR firm

Whenever you buy a vehicle, you buy the nameplate. Ford. Toyota. Chevrolet. BMW. Ferrari (lucky you). But you also buy what’s under the hood. Automotive assembly companies have an obvious need for public relations and advertising firms to help them... Read more

When Your Customer is a Business…

When you have a phenomenal B2B product or service, you may wonder why business owners or managers aren’t beating down your door. You’ve done some great things, but it didn’t prompt the explosive growth you expected. The truth is —... Read more

PR can help automotive businesses break from the pack

The average age of a car on American roads is approaching 12 years old – higher than ever. For automotive businesses, this presents a golden opportunity — more parts and accessories to be sold to motorists with aging vehicles. Many... Read more