News

The Favorite Local Expert

Home service tradesmen are an invaluable asset to homeowners. Your home needs a check-up just like your dental and wellness. How do you become a local household name and build a steady clientele? Here are some ways you can boost... Read more

Picture Outstanding Tech Public Relations

Tech firms would never use outdated hardware or software, but when it comes to the photography on their websites and in their marketing material… Well, let’s just say it can often use a major upgrade. Ripley PR can help. We... Read more

3 ways to use PR to increase sales for your construction app

Apple’s old advertising slogan, “there’s an app for that,”has never been more true since the iPhone debuted back in 2008. As smart phone use and the app markets have grown, technology has been able to permeate throughout every industry. Construction... Read more

Grow Your Franchise Reputation With PR

Franchisors have to work hard to communicate their value proposition to potential franchisees. Before signing on the dotted line, entrepreneurs want to know they’re investing their hard-earned money in a solid business opportunity with a reputable network. One way for... Read more

Your construction firm or tech startup is doing amazing things: Why aren’t you telling the world?

The global construction industry is hot. A 2015 report estimates that by 2020, construction will be a $10 trillion industry. Ten. Trillion. In the first three quarters of 2018, it’s estimated that construction tech startups brought in $1.27 billion in... Read more

Every link in the supply chain can use a good PR firm

Whenever you buy a vehicle, you buy the nameplate. Ford. Toyota. Chevrolet. BMW. Ferrari (lucky you). But you also buy what’s under the hood. Automotive assembly companies have an obvious need for public relations and advertising firms to help them... Read more

When Your Customer is a Business…

When you have a phenomenal B2B product or service, you may wonder why business owners or managers aren’t beating down your door. You’ve done some great things, but it didn’t prompt the explosive growth you expected. The truth is —... Read more

PR can help automotive businesses break from the pack

The average age of a car on American roads is approaching 12 years old – higher than ever. For automotive businesses, this presents a golden opportunity — more parts and accessories to be sold to motorists with aging vehicles. Many... Read more

Take Franchise Development to the Next Level

You have a great business. It’s so great, in fact, that you franchised it. What’s next? Successful franchise development requires a different strategy than the one that grew your business in the first place. Yes, you need to spread the... Read more

PR provides preventive medicine for healthcare IT companies

Healthcare technology companies have a legal obligation to erect barriers to data breaches. They also should engage a healthcare IT public relations firm to develop a crisis plan in case breaches occur. Data breaches can be expensive and, in some cases... Read more