Corporate Communications

Tone-deaf communication can ruin your company’s reputation. A PR consultant can save it.

In the face of a national tragedy or a natural disaster, businesses often feel an obligation to rush out a statement. To ignore catastrophic events may seem heartless; to weigh in on anything else may seem insensitive. A simple comment... Read more

Highlight Your Construction Projects on Social Media to Attract New Business

Construction businesses already have an effective way to promote their projects through their own social media, but they don’t make it a priority. As a successful construction public relations agency, we know how effective social media can be as a... Read more

Behind the Scenes at The Washington Post

IPREX Visit Shows Newsroom Growing — Not Shrinking How does The Washington Post remain relevant in a world of struggling newsrooms? A recent behind-the-scenes tour of the news giant showed me that it’s equal parts innovation and insight. Bill Mattern... Read more

Putting Corporate Social Responsibility in the Driver’s Seat of Automotive Public Relations

Promoting corporate responsibility through public relations Automotive technology companies no longer just engineer components, they have to engineer corporate values that appeal to both consumers and decision-makers. In today’s marketplace, corporate social responsibility (CSR) is a not an optional feel-good... Read more

Do you have an Employee Handbook? We can help!

If you have employees, they should have a copy of your employee handbook. This is a powerful tool that allows you to share your workplace policies and benefits and it’s a great thing for your employees to know what is... Read more

PR Can Help your Internal Communications and Reputation at the Same Time

It may seem a little extreme for your company to consider hiring a PR firm to help with your internal communications. After all, you may think your company is doing everything right when it comes to communicating with your employees... Read more

Should Human Resources Partner with a PR Agency? (Part 1)

Seasoned HR professionals in manufacturing work very hard to engage candidates and make the best hiring decisions. Finding the right employee for the job means a happy employee, and a happy employee stays. Talking about the positive and encouraging company... Read more

Is Your Company Using Employee Surveys?

Employees are your company’s most valuable asset. Do you know how each of them feels about your company as a whole? Overall, are they happy, dissatisfied or complacent? What about their attitudes toward charitable giving, the benefit plans you offer... Read more