Sales and Lead Gen

Recruiting Manufacturing Employees During a Labor Shortage

The manufacturing world is changing and that brings challenges like a tight labor market, higher material costs, and increased global competition. Manufacturers can’t just continue to do business as they always have – they need to evolve to thrive. The... Read more

5 Ways to Increase B2B Leads

When your customer is a business, paid advertising will only get you so far. A lot of professionals decide they need a product or service, then they do their own research into potential partners. While ads can help with brand... Read more

Best media coverage isn’t given – it’s earned

Press placement can bolster your credibility and create brand buzz Even the most seasoned journalists (including those who work here at Ripley) would agree: Don’t believe everything you read in the press. Most of those same journalists, however, would also... Read more

Earned media coverage: Three big things

It’s not front-page news that print circulation is declining among most major U.S. newspapers, but it’s not quite time to write their obituaries. When coupled with their websites, newspapers and industry journals still represent solid options for earned public relations... Read more

Why should PR be in your marketing strategy?

Often businesses hire an advertising or marketing firm and think that is all they need to push their business to the next level and reach their target market. One of the tools we have found that many companies are leaving... Read more

How a Webinar Can Help your Lead Generation

Many healthcare IT companies have tried webinars as a way to increase sales and gain brand awareness. According to the Content Marketing Institute, 62% of B2B companies (which includes healthcare IT companies) use webinars to prospect or nurture leads, and... Read more

Build New Leads with Construction Public Relations

If you have a construction business, you know that new leads are vitally important to help your business grow. While there are a number of ways that construction businesses look for new leads, having a construction public relations partner like... Read more

When should your business start PR?

When it comes to hiring a PR agency, there’s no such thing as “too early”. Public relations offers your B2B business a variety of viable business strategies that will help your business reach its full potential. Once your growth and... Read more

Franchise Public Relations Drives New Business

If you are a franchise owner, you are well aware of the importance of having the name of your business top of mind with current customers. Engaging in a franchise public relations plan with a partner that specializes in the... Read more

Maximize Trade Shows for your Healthcare IT public relations

If you are a healthcare IT professional, you are acutely aware that healthcare IT is a big business. From product launches to managing big data streams across multiple platforms, healthcare IT permeates a broad spectrum of the healthcare industry. A... Read more