A public relations agency can’t turn a lousy franchise into a great one. Without a fantastic product or service, or a reliable franchise system, even the most dedicated PR firm won’t help in the modern hypercompetitive market.
But a good PR company can help a great franchise succeed.
If you know that your franchise offers value and has potential for growth, a PR agency can help you tell your story in a way that builds your company’s reputation in local markets as well as nationally. A reputation for quality and service attracts customers, and that’s the key to convincing potential entrepreneurs that your franchise is the right one for them.
Everyone has a story, and an experienced franchise public relations firm can shape the narrative you want to tell about your business. Whether it’s a traditional family recipe, an important business principle you learned from your father, or a life-long passion that informs your business, your life and background are essential elements of your business. You and your experience are the most important factors that differentiate you from your competition.
A team of PR experts can help you identify the events and experiences that inspired you to start your business, the ideas that fueled its growth, and the dreams that you still want to reach. In turn, your success will inspire the rising entrepreneurs who join you in your success.
As franchise public relations experts, the Ripley PR team can use use your story to set you apart and help you grow your franchise. Here’s how:
The right version of your story will reach the diverse audiences you target – customers, journalists, trade publications and potential franchisees and other partners.
A recognizable brand establishes trust and authenticity.
A clear, consistent message communicates value and quality to customers and also resonates with people looking for franchising opportunities.
A strong brand identity and company narrative prepare you for emergency situations. If you know where your company comes from and what it stands for, it’s easier to maintain your message during a crisis.
You have a compelling story. We can help you tell it. Contact Ripley PR today for storytelling and branding strategies that will help you build your franchise.
This post was written by Matthew Everett on November 13, 2018