Ripley PR

Does your PR team know the construction tech industry?

The construction industry is a hands-on, complex, and ever-changing industry to be in. That’s why it’s important to have someone that can speak your language when choosing your construction tech public relations team.

Construction tech PR can get your messaging out to the correct outlets with clear and concise information relative to your industry. Does your PR team know that wire has tripled in the middle of builds? Do they know how to convey that your remote tank monitors are helping with fuel efficiency at the job site? It’s important to have a pulse on the industry.

Construction tech is all about efficiency, effectiveness and timing. Getting the right public relations crew to tell your story to your target users can save you time and empower you to maintain focus on your innovation. Here is why it’s important to be on the same page with your Contech PR agency.

Time is Money. If you must educate the team working for you, then that’s more time and money spent training on your lingo rather than innovating. When you have an agency with experience in your field, like Ripley PR, you can leave the branding and messaging to the agency.
No Keyword Nightmare. When you lack experience in a field, you’ll just touch on the generic high points. An understanding team can put more meaning to your messaging without wearing the training wheels. If you read a construction tech blog from an author who doesn’t understand the language, you’ll see keyword after keyword without gaining any substance.
Your Company is Unique. Even though your company is in the same field as other Contech companies, you all are not the same. Every job site has different challenges, every company has different branding. Having a construction tech PR team who understands how to relate your unique tech, or way of doing business, can help you stand out from the crowd as a trusted authority on your product and the industry you serve.

If you’re interested in learning how Ripley PR can partner with you to help achieve your goals, visit our website, or give us a call at (865) 977-1973.

This post was written by Seth Norris on September 15, 2021

3 Things to Consider when Embracing PR

The old phrase “any publicity is good publicity” is commonly used, but that phrase isn’t at all true. If you had the choice to present your company in a positive light or a negative one, you would definitely choose the positive light, and that’s where B2B public relations comes in. The job of B2B public relations pros, like the ones at Ripley PR, is to present your company in a positive light by finding unique angles to position your brand as industry professionals and industry thought leaders.

Embracing PR can be tough, but here are three things consider when deciding to take the next step:

Identify a Need

One key to embracing public relations is simply identifying a need. Why do you need PR? What are you trying to change? Identifying the needs of your business can help form a clearer and focused plan that can help keep a public relations campaign on the right track.

Make a Plan

After deciding that PR is the right choice, it’s time to plan out your goals. What do you want to accomplish? Perhaps its growing social media, earning more media placement, or even producing more content. By making a road map to success, your company will be able to keep all eyes ahead and focused on the same goal.

Define Results

One of the toughest things to do in public relations is measure results. Public relations isn’t an “overnight” game-changer, it’s a long-term investment. Results can be tracked over time by seeking out the overall trend. Is revenue higher than last year? How is your social engagement compared to last year? Asking these key questions can help define success in your B2B public relations campaign.

A successful public relations operation can add excitement and energy around your brand and company. Having the right team of experts on your side is the key. At Ripley PR, we understand the needs of your B2B company, and we know how to promote SaaS to your prospective customers.

If you’re ready to embrace PR, give us a call at (865) 977-1973 or visit our website.

This post was written by Cole Carver on September 14, 2021

Is your home service business prepared for a crisis?

One of your former technicians has gone rogue. Not only are they offering lower rates to your clients, but they’re blasting your reputation on every platform they can. What do you do?

A client has gone straight to the local media with a claim that your company’s installation has caused a flood in their basement. How do you approach this?

An employee’s post to your social media account is interpreted poorly by followers, and negative comments and messages pile up. What’s your response?

Crises come in many shapes and forms, particularly in the home service industry. How and when you respond to these situations can either drown or revive your reputation. When these circumstances arise, you may resort to panic, which clouds your judgement. That’s why it’s important to have a plan ready for when, not “if,” crises come about.

A home service public relations agency will help you flesh out these components (and more) to ensure a smooth approach to any crisis:

Assign roles
- Decide who speaks to the media and who manages negative social media messages and comments.
Prepare statements
- While you can’t prepare for every detail, having a baseline, agency-approved statement ready for the press will lighten the load and ease your stress.
Experiment
- Test your plan. Especially if you don’t have a professional PR agency at hand, you’ll need to ensure that everyone knows their role and has prepared their individual part.

A crisis plan at worst keeps you calm. At best, it saves your business. Give us a call at (865) 977-1973 or visit Ripley PR online to find out how a public relations crisis plan can keep you afloat.

This post was written by Audrey Love on September 13, 2021

Out building the competition? Time to outshine them, too

As read on CNN, new home construction and improvement have been surging due to a lack of availability of existing homes and an influx of work from home opportunities over the last year and a half.

This screams that opportunity is available and it’s time to ensure that your construction company is capitalizing on the opportunity to grow right now.

Working with a team of professionals that understand construction public relations can be exactly what your brand needs to pull ahead of the competition and win more revenue.

Strategic PR can help position your brand as the obvious, trusted choice – making you more attractive to potential customers and employees.

Press Releases:

By strategically releasing your company’s growth and hiring news, you can proactively position your strengths. This can make you look more attractive to earn deals that you may have otherwise lost to a competitor. Leveraging existing relationships with regional and trade media contacts to share these updates is a great way to get in front of more prospects and candidates.

Professional Blogs:

Professionally written blogs can also be a great way to share your company’s ideas and industry insight and prove to be an effective method for attracting new business. Super-charging your search engine optimization (SEO) is a great way to remain top of mind.

PR coupled with your marketing efforts can be a great way for your business to take advantage of the available opportunity to grow.

Whether you specialize in commercial construction or residential construction, if you’re interested in learning more about how the right construction PR strategy can increase your company’s brand recognition, boost SEO, and position your company in the best light, give the team at Ripley PR a call at (865)977-1973.

This post was written by Mark Clifford on September 10, 2021

How PR boosts the construction tech solutions you’ve built

The world of sales revolves around the idea of introducing a solution to the customer’s problem. Your strategy in construction technology is no different. You are consistently coming up with new solutions that provide ease and efficiency to your client’s operations.

A solution can be sold and marketed all day long. What your potential customers want to know, however, is whether the solution can be trusted.

The construction industry is heavily dependent on trust built between human connections. Credibility supports the solution you have built. A construction company may love the idea of your product that digitally stores blueprints, but can they trust it enough to invest in it in the long run?

Construction technology public relations is the solution to building the trust needed to close a sale. When a potential customer runs across your brand in a credible trade or national media outlets, they make a connection. In their mind, your product is not only admired but also trusted.

Maybe you have an incredible social media presence that showcases your proven product. Maybe your company produces a blog that discusses the same product in detail. While these tools are a part of the public relations process, the added value of third-party backing provides a boost that can’t be bought.

“PR is a powerful way to enhance your credibility in the eyes of your prospects and customers,” Edward Yang writes in Entrepreneur. “And once that credibility is achieved, it is very difficult for your competitors to overcome.”

Recognition and trust can be a key part of a customer’s decision-making process. You have done the work by creating the product and the “why” behind the sale. A skilled and experienced public relations team can create the reliability that will push your product to the top of a construction company’s list.

Ripley PR is ready to provide you with proven PR solutions that will generate the authentic, human trust needed to close the deal. Call us at (865) 977-1973 or contact us online to learn more about our services and ways we can work together.

This post was written by Matthew Everett on September 7, 2021

B2B Tech Public Relations is the Key to Owning Your Verticals

If your company provides SaaS-based solutions to businesses operating in niche verticals, you know how important it is to develop and maintain an authority in those spaces. Business owners need to trust the software they use to manage their companies, and ensuring that you are positioned as a thought leader in the industries they serve is a huge step toward onboarding more users. If you aren’t sure how to begin the process, partner with an experienced B2B tech public relations agency like Ripley PR.

Beyond press releases and interviews

While issuing timely announcements and working to secured earned media coverage is often seen as the bread and butter of public relations, the right agency will be actively working to secure your position as a thought leader in your target audiences’ industries through a number of tactics:

Bylined articles: A B2B tech public relations team with an in-house content department can help you distill, organize, pen and publish the expertise contained in your mind. The lessons learned over years of solving problems in your clients’ industries add an undeniable level of credibility for your software company, and your PR team can get them placed in key media outlets your clients read.
Awards & recognition: A key part of any public relations campaign, having a team identify and submit your company for credible lists and awards can help you stand out in a small pond when catering to niche industries. Sometimes, recognition might be the key differentiator between you and your closest competitor when it’s time for your next lead to make a decision.
Speaking engagements: Some say there’s nothing quite like hearing it in person, and making strategic appearances to share your wisdom at industry events can help boost your position as a thought leader. By crafting a well-written proposal, a good B2B tech public relations team can help you become known as not just another software provider but rather a champion of the industries you serve.

To learn more about how a B2B tech public relations agency like Ripley PR can help establish you as the thought leader in your industry, contact us today by calling (865) 977-1973.

This post was written by Grayson Shockley on September 6, 2021

You only get one first impression; let public relations help you make the best one

A couple of weeks ago, we had to have an exterminator come out to our house because we had a wasp nest that was growing … and growing … and growing. It was beyond what a little can of bug spray could handle, and I’m allergic to them so it was something that made me pretty nervous.

First thing I did was go online and look at reviews. Sure, I’d heard good things about the company I ultimately went with — word-of-mouth is still important — but if the reviews were bad, I knew I’d need to look elsewhere.

When it comes to home services, reputation is a huge factor in whether your company will be called, and online reviews can make or break you. That’s why it’s important to partner with a home service public relations agency that understands how to help you get the best reviews possible — and how to handle the negative ones.

Think I’m overplaying the importance of online reviews? Retail Insider called customer feedback an actual “goldmine.” Take a look:

Looked at individually and in targeted groupings, these reviews provide reasons for purchasing, repurchasing or dissatisfaction while also providing an even more valuable emotional, psychological context for other consumers and for marketers.

Feedback is not a goldmine of information for information’s sake; it’s a goldmine because customer reviews impact buying decisions. A goldmine because it describes habits, routines, lifestyles, and preferences. That form of feedback is the kind that makes a significant difference when converting customers and maintaining customer loyalty.

At Ripley PR, we understand the importance of brand awareness and reputation management. Think of online reviews as virtual word-of-mouth. We’ve made a career out of helping home service businesses boost both their brands and reputations among local homeowners. We can do the same for you.

Give us a call at (865) 977-1973 today or visit us online and let us get started.

This post was written by Amanda Greever on September 3, 2021

Avoid a crisis with a specialist agency

Media attention can be both beneficial and detrimental when it comes to franchising. On one hand, it can increase brand recognition and reputation through the power of earned media outreach. Alternatively, negative media attention can threaten the integrity of your organization as a whole. In the unfortunate event your company finds itself in the middle of a negative media blitz, it is important to be prepared.

An agency that specializes in franchise public relations can help franchise executives stay prepared in case a media crisis takes place. At Ripley PR, our experts can help prepare and guide you through a situation to help minimize the potential damage from a negative story. Our agency has years of experience working in the franchise industry and provides each of our clients with a crisis communication plan that can be utilized during difficult times.

Below are a few examples of how our experts can aid franchises during a media crisis:

Establish a team: When a crisis happens, it is important to understand who is in control of the actions that follow. Our experts can help you determine what the best course of action is and the roles of each team member. This helps keep things organized as the crisis continues to develop.
Prepare for tough questions: There is a strong chance franchise leaders will have to field difficult questions when handling a media crisis. Knowing this in advance, our experts can help you prepare by drafting questions and answers for practice sessions regarding the crisis with the spokesperson.
Craft the messaging: One of the fears of a media crisis is the damage to a franchise’s reputation. In an effort to limit the potential harm, our PR experts can help your business formulate a message to better position the franchise without ignoring the facts of the story.

While we hope your franchise doesn’t suffer from negative media attention, we are here to help those wanting to be better prepared for the time if it comes. If you are ready to get your crisis communication plan started and protect your reputation, contact us on our website or by calling (865) 977-1973.

This post was written by Anthony Cloud on September 1, 2021

Leverage PR to Celebrate Your Company Milestones

Milestones don’t happen every day. Anniversaries or major occurrences within your company should be treated in a way that represents just how important they are. Whether you are celebrating your 25^th or 50^th anniversary as a manufacturing company, you need to treat it with the excitement it deserves.

Many companies neglect to make the most of major milestones. If done properly, milestone celebrations can last six months to a year and garner exposure for your manufacturing company. From videos on your website to a comprehensive campaign surrounding the occasion, there are multiple ways to maximize the value of a major milestone.

Working with a manufacturing public relations firm, such as Ripley PR, is one of the best ways to ensure you have the tools necessary to truly celebrate your milestone while getting the most exposure for your organization. Here are a few ways that public relations can help you benefit from your major accomplishments.

Expanding your brand message: Milestones are a great way to showcase your brand message. This is an opportunity to explain to your customer base who you are and how your company’s message has allowed you to reach the heights that it has. This can be done by developing a brand logo for the website along with videos and photos showcasing the journey. A page dedicated to your milestone gives you an additional avenue to further explain and promote your message to your customers.

Telling your story: This is the area where many companies fall short. Celebrating a major milestone, such as an anniversary, doesn’t have to be simple. While a celebratory Facebook or Twitter post is fine, manufacturing companies need to reach beyond the traditional means. In regards to PR, our company can create content for six months to a year, using the milestone to build momentum toward bigger media opportunities. This content can be shared with local media outlets to reach a bigger audience.

Highlight your long-time employees: Milestones also allow companies to showcase those who helped them become successful. Through press releases or online mediums, your manufacturing company can display employee bios, videos and photographs online. This not only helps with content but also helps put your business culture on display.

If you are ready to discover a new way to celebrate your milestones through PR, give our experts a call at (865) 977-1973 or contact us online.

This post was written by Anthony Cloud on August 30, 2021

Do you have a strategy to scale your SaaS business?

SaaS businesses are no longer few and far between, so growth has become much more challenging if you’re not being strategic. In today’s world, your marketing plan needs to be just as good as the service you’re providing if you want to get a leg up on the competition. If you’re looking to scale your SaaS business, consider these strategies from a B2B tech public relations agency.

Increase your brand awareness

This should go without saying, but it’s easier said than done. It’s true that happy customers tell their friends and ads aren’t always clicked out of, but if you really want to scale your business, consider a more intentional approach. An experienced PR agency knows your target audience and how to reach them. They may have even developed relationships with journalists who can get you the coverage you need, making your brand top-of-mind.

Get comfortable showing off

You’re the expert, and potential customers want to know that. Public relations can position you as the go-to knowledge base for SaaS by landing you interviews and contributed articles in the right media for your target market. Be sure to keep up with trends in your field, too, because a public relations agency like Ripley PR will, and you’ll want to be ready to speak about them.

Once you implement PR into your scaling strategy, your next issue may be hiring more employees to keep up with the lead generation. And no, we’re not kidding. If you’re ready to scale your SaaS business with public relations, give us a call at (865)977-1973 or visit Ripley PR online.

This post was written by Audrey Love on August 24, 2021