Ripley PR

Teaming up with PR can take your franchise to the next level

When you look up the definition for the word “franchise,” you find several references to teams, groups or memberships. Each word makes sense consider the franchise system can refer to a lot of different things:

Sports: Your favorite professional team is a franchise. Love them or hate them, the New England Patriots are a franchise that are part of a larger organization, the NFL.
Entertainment: Millions of movie-goers flock to the next installment in the Marvel Cinematic Universe. “Avengers: Endgame,” which is the highest grossing movie of all time, is part of the MCU’s “Avengers” franchise.
Your favorite fast food: From Blaze to McDonald’s, those fast food joints you love are all part of a franchise system.

These are three very different examples of franchises, but do you know what they all have in common? They all work with public relations professionals.

Why PR is essential

A franchise public relations agency like Ripley PR is essential to a company’s success and future. While we may not be working with the Patriots or Marvel head Kevin Feige (yet), we’ve teamed up with amazing franchise companies across the globe, and we love crafting news releases and content to help them grow their brand.

In fact, we have a talented team that knows how to handle all of the essentials when it comes to growing a franchise:

News coverage: We can help you raise brand awareness — and share the news of your successes — by garnering byline opportunities and media interviews.
Crisis management: While we hope you’ll never need it, our team is skilled in dealing with a crisis, whether on a national level or at a franchise location.
Social media: Is your Twitter-fu strong? What about your Snapchat game? When’s the last time you posted on LinkedIn? We can help.

How can we help?

We love helping franchises grow and succeed. Let us show you what we can do for yours. For more information, call us at (865) 977-1973 or contact Ripley PR online.

This post was written by Amanda Greever on September 12, 2019

Green Badger Selects Ripley PR as Public Relations Agency of Record

Global construction PR agency will represent cloud-based software platform designed to streamline the LEED certification process

SAVANNAH, GA. – Sept. 12, 2019 – Green Badger, the leading software solution for LEED certification for the construction industry, has named the global construction B2B agency Ripley PR as its public relations agency of record.

“The team at Ripley PR understands our industry and the people who work in it,” said Green Badger CEO and founder Tommy Linstroth. “They’ve got a lot of experience and deliver powerful results for companies in construction, technology and sustainability, so we’re confident they’ll help us build awareness as the top platform for LEED certification. We’ve seen the dynamic work they’ve done for other businesses like ours, so we’re looking forward to a productive partnership as we move ahead.”

Green Badger is a comprehensive cloud-based software solution for project teams to manage LEED documentation from the start of a project to completion. The Green Badger platform cuts the time spent on LEED documentation by more than 60% with features including a real-time project dashboard; a database of thousands of green construction products; a collaborative activity tracker; and a mobile app that allows project managers to complete onsite inspections and instantly verify products.

“Green Badger is solving a real problem for contractors by automating the labor-intensive LEED process,” said Heather Ripley, CEO of Ripley PR. “It saves them and their customers time and money and makes LEED projects easier to understand and manage. It’s a great value to the construction industry, and it’s also making sustainable building more accessible. We’re anticipating a fruitful relationship as we help Tommy and his team build awareness of the fantastic solution they’re offering.”

In addition to empowering the building industry, Green Badger is committed to an eco-friendly business model. Green Badger is a carbon neutral company and plants 10 trees for every new subscription.

Ripley PR specializes in construction and B2B technology public relations. The global agency offers strategic communications services for its clients, including crisis management, media relations and social media strategies. The agency’s unique combination of strategic business accounting and creative public relations help clients build brand awareness, establish positive reputations and drive increased leads and sales.

For more information visit www.ripleypr.com.

MEDIA CONTACT:
Heather Ripley
Ripley PR
865-977-1973

About Green Badger
Green Badger is a comprehensive solution for equipping project teams of all levels of experience with the tools they need to document LEED as efficiently as possible. Green Badger pairs cloud based technology with project specific training, LEED tips and tricks, and ongoing project team support. The cross-platform, cloud-based solution connects your team so that everyone has access to real time updates, can document from the field, and automate repetitive and time consuming tasks. For more information, please visit http://www.getgreenbadger.com or call (912) 401-2888.

About Ripley PR
Ripley PR, Inc. is an elite, global B2B public relations agency specializing in construction, franchising, technology, home services and manufacturing. Offering a full range of strategic communication services, including crisis management, media relations and social media strategies, Ripley PR uses a blend of strategic business accounting and creative public relations branding to tell compelling stories and deliver measurable results. Ripley PR is a partner in IPREX, the $350 million network of communication agencies, with 1,800 staff and 115 offices worldwide. For more information, visit ripleypr.com or call 865-977-1973.

This post was written by Heather Ripley, Founder/CEO on September 12, 2019

RenoRun Selects Ripley PR as North American Public Relations Agency of Record

Global construction PR agency will represent technology-enabled construction material delivery leader as it continues to expand throughout the US and Canada

MONTREAL – Sept. 10, 2019 – RenoRun, the world’s leading technology-enabled construction material delivery service, has selected global B2B agency Ripley PR as its PR agency of record to further brand awareness as the company prepares to expand its U.S. operations and increase growth.

“Ripley PR has a tremendous amount of experience in dealing not only with tech companies, but tech companies that exist specifically within the construction industry,” said Eamonn O’Rourke, CEO and co-founder of RenoRun. “It’s important that we work with an agency that knows our industry and can create — and implement — a winning strategy that will take us to the next level. We’ve already had amazing growth since our inception, and we’re on track to continue growing rapidly in every aspect.”

Founded in 2017, RenoRun provides an on-demand platform for general contractors that doubles as a delivery service. Through a mobile app, contractors have access to more than 50,000 building materials, which can be delivered to their job site within two hours. The service is currently offered in Montreal, Toronto and Austin, Texas, with plans to add more U.S. sites.

“RenoRun is helping solve a nagging problem that construction businesses have faced for decades: same-day and just-in-time solutions for material delivery,” said Heather Ripley, CEO of Ripley PR. “Already, three cities are benefitting from RenoRun’s services with more planned soon. As it’s getting more difficult to find skilled labor, time and money are becoming increasingly valuable in the construction industry. RenoRun is helping the sector save both, not to mention the stress reduction that comes along with having the necessary materials to do a job.”

For more information visit www.ripleypr.com.

MEDIA CONTACT:

Heather Ripley
Ripley PR
865-977-1973

About RenoRun

RenoRun is headquartered in Montreal, Canada, with offices in Toronto and Austin, Texas. The company was founded in 2017, and the team shares 25 years of experience in the construction industry. Their mobile-friendly platform is a one-stop shop when it comes to construction material supply. RenoRun has pioneered technology-enabled construction material delivery and is an industry leader in efficiently providing quality construction materials to jobsites in less than two hours. For more information, visit https://renorun.com/.

This post was written by Heather Ripley, Founder/CEO on September 11, 2019

4 Familiar Crisis Situations for Construction Firms – and How PR Can Help

A jobsite accident isn’t the only potential crisis facing a contractor. Just like any other modern business, construction firms are at risk for a range of situations that could generate negative media attention.

In fact, the particular demands of construction put contractors at higher risk than many other professions. Some are out of your control but still threaten your company’s reputation; others are the result of bad decisions or bad behavior. Any of them are best handled by a public relations agency with experience in construction public relations and crisis management expertise.

Accidents and more

Here are four of the crisis situations that can erupt in the construction industry:

Accidents: The best plan for worksite accidents is a comprehensive safety policy. But accidents can still happen, and the results can be catastrophic. The construction industry has some of the highest at-work injury and fatality rates of any occupations. Property damage, delays and litigation can also be major consequences of an accident. Having a plan for these worst-case scenarios will mean a coherent, compassionate message instead of a scattershot one.
Quality issues: Reports of shoddy workmanship, cut corners and inferior materials can emerge any time during the construction process, or even after. Whether the responsibility lies with you, a distributor or a manufacturer, your company is connected and will likely be expected to account for its decisions and judgment. A carefully planned professional response can make this much more effective.
Workplace incidents: The office isn’t immune from crisis. Whether it’s internal relations, employee misconduct or a bad actor on your property, what happens there will impact the public’s perception of the company. The best strategy is to be upfront and open and acknowledge the problem – but that can be harder than it sounds under pressure, and one wrong step can have serious legal or business consequences.
Technology: Your customers and partners entrust your company with sensitive information. If that data is compromised, whether it’s an outside breach or internal negligence, it’s your responsibility to fix the problem, be transparent and offer a solution. That’s easier to do if you have a team of trained crisis professionals working with you.

A crisis is a crisis because you don’t see it coming. If you wait until disaster strikes, you’ve waited too long. If you’re ready to get a crisis management plan in place for your construction firm, we can help you get a jump on your worst-case scenarios. For more information, call (865) 977-1973 or contact Ripley PR online.

This post was written by Matthew Everett on September 10, 2019

Pype Selects Ripley PR as Public Relations Agency of Record

Pype Selects Ripley PR as Public Relations Agency of Record
Global construction PR agency will represent artificial intelligence-powered construction documentation and submittal software company as it expands across U.S.

WASHINGTON – Sept. 9, 2019 – Pype, a leading construction software platform that uses machine-learning to provide unprecedented data insights from plans, specs, and automates workflows from preconstruction through project closeout, has selected Ripley PR as its U.S. PR agency of record to promote awareness of the brand as it expands.

“Ripley PR is one of the top construction public relations agencies in the U.S., and our partnership will ensure that general contractors, architects and engineers looking for industry leading SaaS solutions know our story,” said Pype CEO and co-founder Sunil Dorairajan. “Our goal is to create and improve machine learning solutions for the industry. With Ripley’s help, we look forward to sharing our knowledge to further streamline industry processes, creating a higher level of quality assurance, project insight, and efficiency.”

Pype uses artificial intelligence to help general contractors maintain full contract compliance from the preconstruction phase through project completion. Using patented machine-learning algorithms, Pype software streamlines and automates complex tasks such as generating submittal logs, collecting product data, automating trade partner outreach, and compiling professional, customizable turnover documentation. Pype’s products also integrate with other popular AEC software platforms, including a wealth of project management tools, document storage solutions, and proprietary general contractor platforms, returning exponential value to project teams across the entire construction industry.

“Pype provides solutions to pressing industry issues project teams and owners face, saving their clients time and energy without expecting them to sift through overly complex technology lingo,” said Heather Ripley, CEO of Ripley PR. “Pype is bringing tremendous value to the construction industry, and we’re looking forward to partnering with them to spread awareness of their innovations.”

For more information visit www.ripleypr.com or call (865) 977-1973.

About Pype
Pype is the construction industry’s first SaaS provider for submittal log management and project closeout. By using patented AI and machine-learning algorithms, our platforms liberate project teams from error-prone spreadsheet workflows and ensure contract compliance from precon through closeout. These cutting-edge solutions present unprecedented insights on spec and closeout data to help teams extract actionable information from specifications and plans to close communication gaps between design, construction, and operations teams. Over 30% of the ENR top 400 use AutoSpecs and Closeout on projects coast-to-coast to provide a higher level of quality assurance, efficiency, and risk management using Pype’s exceptionally accurate and richly integrated software technology. For more information, please visit https://pype.io/, or call 866-860-7973.

MEDIA CONTACT
Heather Ripley
Ripley PR
865-977-1973

This post was written by Heather Ripley, Founder/CEO on September 9, 2019

Give Your Story a Wider Reach With B2B PR

Everyone has a story to tell, even the smallest companies that market directly to other businesses. B2B public relations can help share those stories with your prospective buyers.

By working with a B2B public relations agency to raise brand awareness and market your company, you can focus on doing what you’re best at — whether that’s offering aftermarket solutions in the automotive industry, designing powerful transmissions for watercraft or building a franchise network around the country.

A Wider Reach

Many believe that only large companies, or companies with consumer-facing brands can benefit from public relations, or that marketing should be done in-house. B2B public relations, however, can take advantage of a much broader media strategy, including curated media lists, news releases, social media marketing, media relations, and more.

Ripley PR, an experienced B2B PR agency, can help your business create stronger partnerships, increase revenue and spread your brand’s mission, vision and values. We strive to learn all we can about your industry, and about you, so we can not only show your clients the financial value of using your products but the benefits of working with your business as well.

The Value of a Good Story

We understand the role of persuasive stories in the business environment, whether your goal is to secure investment for your company, convince customers that your products excel beyond the competition, or, ultimately, make the sale.

Ripley PR can distribute your company’s message through sources that customers can trust, building credibility in your industry and along your supply chain. With Ripley PR, your company will gain a team of dedicated storytellers determined to learn about what makes your business special and share that to produce higher levels of engagement and tangible results.

If you’re interested in learning more about what B2B public relations can offer, contact us at Ripley PR, or give us a call at (865) 977-1973.

This post was written by Joel Davis, Content Supervisor on September 6, 2019

The Automotive Love Story

There isn’t anything quite like the relationship with your car. Your first car gives you freedom and autonomy – something a teenager wants more than anything else. Your family car carries memories of bringing your children safely home from the hospital and takes the wear and tear of countless trips to soccer games, baseball practices, vacations and dance lessons. Then there is your dream car that represents everything you worked hard for and accomplished.

There are so many reasons why people choose their cars, it’s very tailored to the buyer. As an automotive company, you have the layered task of appealing to the masses while making your message seem individual to your potential buyers.

How Can PR Grab the Attention of Your Audience?

There are many strategies in the PR realm that can bring attention to your automotive business and create that emotional connection with consumers. An agency specializing in automotive public relations can help.

Power of the Written Word

Storytelling is a powerful tool especially when your product is part of someone’s story. Content marketing can help paint the picture in the minds of your audience using the written word. An experienced automotive content team can also use keywords to boost search engine optimization (SEO) and get appealing content in front of your target audience.

Garnered Media

Your automotive audience comes from all walks of life. Some are looking for an affordable and reliable option for their family while others want something flashy that speaks to status and socioeconomic status. Most everyone needs a car which means your target media can be quite broad. That’s where PR comes in. Media relations specialists can monitor national stories and automotive trends and gear your message towards relevant topics. Also, if there is a specific audience you are trying to reach, they can narrow the target media and get your company in front of the right consumers.

Plan for a Crisis

People put a lot of trust in the cars they drive. Afterall, an automotive malfunction can be fatal. If an incident occurs that puts your company’s reputation at risk, a PR agency can help maintain trust in your business among your consumers. If something unfortunate happens, putting a crisis plan in place can help keep the message to the public clear and transparent while eliminating any unnecessary fallout from investors and important stakeholders.

Let’s Jumpstart your Automotive PR Strategy

We know your company has a big responsibility to the public and we want to help boost your successes and share your message strategically.

If you are ready to take your automotive company to the next level, contact Ripley PR today. We specialize in the automotive industry and we can’t wait to hear what your company is all about. Call us at 865.977.1973 to get started today.

Choosing the right car for you and your family is important.

This post was written by Kaitlyn Clark on September 4, 2019

Don’t Confuse Thought Leaders with Cheerleaders

Tech PR Can Put Your Team in the Spotlight

Have you ever looked at the Elon Musks and Jeff Bezos of the world and thought, “My ideas are at least that good?” Do you or your tech company’s leadership have a lot to say about the industry??

If so, you should consider adding thought leadership to your tech public relations strategy. But proceed with caution. Thought leadership is a strategy that works, but only if you are clear about what it is — and what it isn’t. A tech public relations agency like Ripley PR can guide you in developing a thought leadership plan that will bring real value to your brand.

It’s All About Subtlety

The biggest mistake tech companies make in this area is confusing thought leaders with brand cheerleaders. But thought leadership is much more subtle. It approaches marketing sideways, an excellent tactic for reaching today’s jaded consumers.

Instead of marketing your brand directly, thought leadership showcases your team’s ingenuity and brilliance. By shining the spotlight on your team and growing trust of their knowledge of the industry, you grow trust in your brand by association. That’s a tricky line to walk, but the tech public relations pros at Ripley PR can help you find the balance.

Sending the Right Message

It’s possible to be a respected thought leader and grow your brand without touting your product’s specs, just by engaging in the industry discourse. Here are some channels to consider:

Social media, especially Twitter and LinkedIn
Guest columns in key industry publications
Appearances on podcasts
Keynote speaking engagements at tradeshows and conventions

Our team at Ripley PR will help you identify the right venues for your expertise and assist you in crafting the perfect messages for those venues. If you’re proud of your professional team and ready to let them show their stuff through thought leadership, we’d love to hear from you. Call us at (865) 977-1973 or contact Ripley PR online today.

This post was written by Shannon Bryant on September 2, 2019

3 Ways PR protects and promotes your home service brand

Whether you’re in the business of plumbing, heating and air, electrical, or all of the above, there’s one common element that can make or break your success: Your reputation among customers in your service area.

While the right marketing and advertising strategy can do a great job of getting your name out to the public and encouraging them to do business with you, that can all be for naught if you can’t deliver a consistent, satisfactory customer experience. Too many bad experiences in a row, regardless of who’s at fault, and the word will get out quickly that maybe you’re not the no-brainer first call a homeowner makes when they have an issue.

As the No. 1 home service public relations agency in the U.S., we’ve seen time and time again with our clients that no other communications discipline simultaneously promotes and protects your service brand and reputation like PR. Here are three reasons why:

1. Positive media mentions

Google your home service company and see what comes up, both in the main search section and in the news section. If you dig deep enough, you’re likely to find not-so-flattering comments. You’ve probably gotten them on social media before, too. Deserved or not. Hopefully those comments are buried beneath pages of positive comments. But good PR makes sure it stays that way. Although PR can’t remove negative comments from search results, it can be used to bury the one or two negative comments deep enough that they are no longer relevant.

2. Damage control

For any business, it’s not a matter of if, it’s a matter of when a crisis will occur. In the event of a crisis, PR has the power to create high ranking positive mentions that rebalance the scales in your favor. Time is critical, but with the right strategy and expertise, PR can protect your brand, even in the midst of something that’s completely out of your control.

3. Social capital

Because you’ve built up goodwill every day with traditional PR tactics, you have social capital to rely on – in the good times, and in the bad. That means customers are less likely to overact in a bad situation and more likely to defend your business because of the positive experiences they’ve had with it.

If you’re looking to protect and promote your home service brand, give Ripley PR a call today at 865-977-1973. We’ve got the industry experience and communication skills to develop a strategy that works for your home service business.

This post was written by JD Sizemore, Account Director, Client Services on August 28, 2019

Tout Your Reputation with Healthcare IT PR

How pristine is your track record?

As a healthcare IT provider, you already know how valuable your role is to the privacy and security of not only your client but to their thousands of customers. The stakes, however, are increasing each day.

In recent article on Healthcare IT News, Benjamin Harris writes:

More than half of hospitals say they’ve had one or more data breaches caused by third-party vendors in the past two years, with an average cost of $2.9 million per incident.

Furthermore, a new study Harris quotes from the Ponemon Institute states that “the average hospital has relationships with more than 1,300 vendors,” effectively meaning it’s nearly impossible to thoroughly vet each one.

With hospitals becoming more wary of costly data breaches at the hands of their many vendors but often lacking the time to ink educated partnerships, a strategic brand awareness campaign by an agency experienced in healthcare IT public relations may be the only way to build trust in a very crowded, highly scrutinized space.

Top of mind awareness is critical

Partnering with an agency like Ripley PR that has experience with your industry and pain points is the essential first step, because only a team that truly understands your healthcare IT business’s market and competition will be able to deliver your message to your target clients in a concise, impactful way.

The right healthcare IT public relations agency can:

Hone your key messages: Being concise and intentional is key for making an impact, and leading with clearly stated values in press releases, key media placement and content will ensure your target clients know who you are and what you represent.
Establish you as a thought leader: You or your designated spokesperson are the ambassador for your brand. By securing opportunities for bylined articles and speaking engagements, your audiences will begin to recognize you as a trusted expert in your field.
Maintain a positive presence: By creating regular content, such as blogs and social media posts, and by continuing to secure media opportunities that portray your brand in a positive light, you will remain top-of-mind for those in need of your valuable services.

To find out how an agency experienced in healthcare IT public relations can help you stand out in a crowded, chaotic space, contact Ripley PR today at (865) 977-1973.

This post was written by Grayson Shockley on August 26, 2019