Sustainability hasn’t always been synonymous with manufacturing, but the truth is that many companies are making exciting contributions toward a greener future without getting the recognition they deserve. Some are implementing better processes and techniques, and others are developing eco-friendly products. Either way, without a solid manufacturing public relations strategy, any momentum to be gained from news of these efforts could easily be lost.
At Ripley PR, we specialize in manufacturing public relations and have worked with companies navigating supply chain issues, recruitment woes and more, so we understand the challenges manufacturers consistently face in today’s economic climate. We also know there are wins to be celebrated, and we want to help identify them, develop a plan and then tell the world. Sustainable efforts and advancements are one such win that shouldn’t be ignored.
Be intentional in tracking your green efforts
The first step to translating your eco-friendly work into newsworthy material is to collect the data. Have you implemented new technology that makes your production lines more energy efficient, or have you reduced the water consumption of your facilities by a notable amount? If so, make sure to track the statistics to add weight and specificity to your news. Are you developing and manufacturing a new biodegradable product that reduce the strain on landfills? Develop sound projections and studies that can be referenced to avoid any claims of greenwashing.
Once you have the facts, lean on a team experienced in manufacturing public relations to develop a strategy around publicizing the news. It can be challenging to deliver sustainability announcements without sounding self-serving, but the right PR team can channel the right messaging into press releases and earned media placement that will be compelling to your target customers and stakeholders.
Don’t expect that others will simply learn about your sustainability initiatives and efforts on their own. Call Ripley PR at (865) 977-1973 today so we can discuss how you can benefit from manufacturing public relations.

This post was written by Grayson Shockley on June 30, 2022