Are You Missing A Tool in Your Tool Belt?

The right public relations firm can help you find it!

How many people still marvel at the combination of technology and construction? The team at Ripley PR knows that not only is it a powerful tool, but it’s here to stay! There are a lot of software companies that help the construction industry build more energy-efficient structures, make jobsites safer and increase productivity. That just scratches the surface of the benefits of construction tech.

If your company offers the end user those features and beyond, let our innovative construction tech public relations team develop strategies to help you rise above the competition and be known as an industry leader. If you’re a sports fan or a movie buff you’ve heard, “If you build it, they will come.” Sorry. It’s just not true. If you build it, you have to tell people about it…then they will come. Ripley PR has significant resources to get your message to those important industry trade publications and, in turn, the right business owners to buy your product.

There are thousands of national and global construction companies yearning to hear about the right product to help them run their business more effectively. Let us help you explain why they should choose yours!

In a 2018 report, the global management consultancy firm Oliver Wyman reported over 1,200 start-ups in real estate and construction since 2010, receiving over $19.4 billion in funding in the United States. Wyman further stated: “Launching a real digital strategy becomes essential for continuous success in the years to come.” A strong PR plan is a vital tool to successfully execute that launch.

Take off with Ripley PR. With years of experience studying B2B construction tech, and a proven track record, we can help you generate solid leads. Contact us online, or give us a call today at (865) 977-1973 to learn more.

This post was written by Deborah Mauldin on November 27, 2020

How Blogging Can Establish Your Brand as An Industry Leader

The word blog can have different meanings and uses for different people. Some view it as a way to express their personal thoughts and beliefs on a subject. Others view it as a way to explore and talk about a topic that interest them.

So why would a construction company need a blog?

The answer to that very question is simple: to establish themselves as a leader in their industry. Blogs are a useful tool when it comes to construction public relations. Having a blog accessible to potential customers allows your company to showcase your industry knowledge. Blogging about topics pertinent to the region could help with getting your name out as the go-to construction company in your area.

Once customers view you as an expert, they will continue coming back to you time and time again for their construction needs. This will help garner customer trust and loyalty, which in turn can create more opportunities for you and your business.

Ever heard of search engine optimization (SEO)? Blogs are also a good tool for increasing your SEO. By consistently blogging about issues in your industry, your company is providing various search engines with content to index – making it easier to be found on search engines.

Having a high SEO rating means your business will appear if the user searches keywords that you have established in your blog – creating a higher rate of visibility for your company.

Partnering with Ripley PR can give your company an advantage when it comes to blogging. We specialize in construction public relations. Our PR specialists have years of experience in construction public relations and stay up-to-date on many issues within the industry. They know the industry and have the ability to create fresh content that will have you viewed as an industry leader.

Our PR experts have years of experience reaching out to the media and writing industry press releases and know how to communicate with the audience. If your company is ready to use blogs to help establish themselves in the industry, reach out to Ripley PR and we are happy to help.

Call us at (865) 997-1973 or visit Ripley PR online.

This post was written by Anthony Cloud on November 25, 2020

5 Ways Digital Strategies to Maintain your B2B Edge

The future is uncertain, but one thing is clear. Business must continue to evolve. How do you switch from your past B2B public relations strategies to new ones? It might be time to hire professional help by engaging an experienced B2B public relations firm, like Ripley PR.

Employing a skillful B2B PR team is one way to be sure your business will succeed even during a pandemic. An expert team will guide your business in using the most tactful B2B digital promotion strategies like:

Blogs are still one of the best ways to promote your B2B enterprise, but in a less strident way. With blogs, you can engage your clients through transparent communication that provides good information, rather than just sales pitches. Blogs also increase your SEO, leading to more viewers and potential sales.
Social media. This is a good time to try social media advertising to enhance your posts and get leads. Your customers are online looking for products or services, and some platforms are reducing advertising costs to help businesses out.
Email communication. Strengthen existing relationships through more empathetic and understanding communications. Letting your customers know you are ready to help goes a long way.
Rather than promote your business with strictly written communications, some experts say webinars can be a great tool to publicize your business. Webinars explaining your product or service be a good icebreaker and can be used on many platforms for added coverage online.
Google ads. Google has a monopoly on getting your business to appear on page one of a search through its search ads. It may be worth it to invest in a test campaign to see how it could help you. But, make sure you have expert help in developing your ads, it can make all the difference.

Whatever you do, don’t stop using PR to promote your business. History shows that businesses who continue promoting their services or products even during a crisis, do better when the recovery starts. If you think your B2B company could use a little help during this difficult time, please visit Ripley PR online or call us at (865) 977-1973 to find out how PR can get you back on track.

This post was written by Heather Ripley, Founder/CEO on November 24, 2020

Now is the Time for B2B Logistics Tech to Shine

Does your company provide B2B tech tools to enhance and protect supply chains for manufacturers, distributors, and, ultimately, the consumer? It the wake of the COVID-19 epidemic, as companies worldwide reassess the strength and resiliency of their supply chains, now is the time to commit to raising your visibility.

As customers faced empty shelves and manufacturers found assembly lines being idled for lack of components, logistics has become a top-of-mind topic for both decisionmakers and the public. 2020 has been declared the Year of the Logistician by Associate Professor Yemisi Bolumole of Michigan State University.

Manufacturers and other businesses are looking for the best digital tools to improve logistics. This means your tech company needs to put a B2B tech public relations strategy in place to raises its visibility and make decisionmakers aware of your capabilities.

Even as the pandemic fades, the demand for your services will only increase. Kweilin Ellingrud of McKinsey & Company, argues, in “Reimagining supply chain resilience,” that investing in digital tools to help executives understand their supply chains can pay off tremendously:

Investing in resilience with digital capabilities at the core can pay off not only in the long term, but also in the short term. Most important, digital tools can enable business leaders to build agile and structural resiliency measures into their operational models regardless of where, how and when a shock occurs. Automation can increase efficiency by reducing input costs and increasing productivity, while also giving companies more, and in some cases new, options to maintain workforce productivity in the event of closures from a severe weather event, or a pandemic.

With decades of manufacturing public relations experience, Ripley PR is ready to help your B2B tech company gets boost its visibility and reach the audience it needs. Ready to grow? Call Ripley PR at (865) 977-1973 or contact us online.

This post was written by Joel Davis, Content Supervisor on November 23, 2020

Is your Knoxville Business an Important Link in the Supply Chain?

Manufacturers in Knoxville and East Tennessee have weathered many challenges over the years. The disruptions caused to global supply chains by- COVID-19 are just the latest.

Now, manufacturers must reassure their own shareholders, client base, purchasers and decisionmakers and the general public that they are taking steps to protect their ability to keep products moving along the chain.

To reassure stakeholders and set the stage for future growth, it is mandatory that manufacturers develop end-to-end supply-chain risk strategies. In these times, stakeholders need to know your manufacturing company has a supply-chain continuity and disaster-recovery plan in place. Ripley PR, a Knoxville public relations agency, has the experience to ensure they get that message.

Our manufacturing PR experts can implement the right strategy to let the stakeholders know that your company is protecting its own place in the supply chain. This would not be a one-size-fits all strategy, it would be tailored to reach the individual segments of your intended audience.

With decades of manufacturing and B2B public relations experience, Ripley PR can work with your Knoxville-area manufacturing company to create an effective communications plan to meet your individual needs. Ready to learn more? Call Ripley PR at (865) 977-1973 or contact us online.

This post was written by Joel Davis, Content Supervisor on November 18, 2020

Building a construction PR plan

Public relations is an essential tool for success in the changing construction industry

More and more construction companies are realizing the impact that a successful public relations strategy can have on their business. But inexperience and inefficiency are preventing many of them from seeing the results they expect.

Without a comprehensive strategy, it’s easy to work hard for minimal returns. Contractors who try to handle their own PR efforts may find that the extra hours they spend trying to connect with local media outlets or monitoring social media don’t add up. Similarly, working with an agency that doesn’t have specific experience in the construction industry can feel like spinning your wheels.

The right PR partner, however, can have a major impact. Instead of running in place, an experienced construction public relations agency will help you get ahead of the competition – and stay there. Here’s what a successful PR campaign can deliver:

Visibility: With strategic public relations and media management, your company can establish itself as the trusted leader in its service area.
Efficiency: When you turn your PR over to a team of professionals, you have more time and energy to focus on your job.
Credibility: Your company’s reputation is enhanced when it’s represented by an agency with a track record of reliability, integrity and quality.

If you’re putting more into PR than you’re getting in return, consider sharing the load with a leading construction public relations agency like Ripley PR. Call (865) 977-1973 or contact us online. We can help you develop and implement an in-depth, long-term plan that shows immediate results and builds directly on your success.

This post was written by Matthew Everett on November 17, 2020

We’re living in a digital world, and PR can help your B2B company navigate it successfully

Madonna had a song back in the day about how we were living in a “material world.” Today, though, I think she could easily change those lyrics to “digital world” instead.

Once upon a time, physical contact and interaction was how most partnerships began. Handshakes sealed deals, not e-signatures. As technology has advanced, though, the need for verbal or physical communication has lessened. Online communication been especially important during the last year. These days, everyone is glued to a screen, whether it’s for a virtual meeting, webinar or just daily work. In this August 2020 article, Dave Mailer even questioned the need for telephones in this new normal:

I’m finding that even a 1:1 conversation tends to be scheduled or preceded by a text-based chat negotiating a suitable time to talk? So, perhaps a little tongue in cheek, ask yourselves, ‘Is it acceptable to call somebody unannounced anymore?’

How do you make your business stand out in a digital world? More importantly, how do you connect in one? A B2B public relations agency like Ripley PR can help.

We can help you connect

Connecting with potential clients or customers isn’t as simple as it used to be. Word-of-mouth doesn’t travel very far anymore, but a digital presence is far-reaching.

We can help you create a strong foundation that helps get you noticed, including:

Content creation: We have a talented team of writers that can handle your content development, whether it’s press releases, blogs or social posts. A unified message encourages business growth and visibility.
Boosted credibility: Speaking of visibility, we can not only help you connect with local customers, but we can create nationwide visibility by helping promote the work you’re doing and shining a light on your successes. We can help you secure interviews and articles in your target publications.
Crisis management: In a digital world, misinformation can easily be spread. One post or story can do damage quickly. Our team is skilled in crisis management and can help you hand every step of the cleanup and damage control. Not only that, we can keep the situation from escalating.

Call us today

We’d like to help you succeed in this digital world, so give us a call at 865-977-1973 or contact Ripley PR today.

This post was written by Amanda Greever on November 13, 2020

Brand Navigation for the Auto Industry

Let Ripley PR Take the Wheel

The automotive industry is indeed changing. The future focus is on the use in order to make individual users’ lives more enjoyable, more efficient and safer. According to Industry Week, a new study projects that the global automotive industry will undergo the most significant transformation in its history over the next 15 years. Are you ready? Have you built a firm brand awareness with essential car companies? Ripley PR can help you stay ahead of the curve.

The study further predicts that “core technologies will change, new forms of organizational setup will emerge, employees will have to meet new requirements and new business models will develop.” If you are manufacturing OEM parts or providing the hottest, genuine accessories, effective communication with your customers is more important than ever. Ripley PR helps B2B auto companies establish a strong brand identity and brand loyalty. Let us help put your brand in the forefront.

You need a partner that understands industry trends.

The younger, tech savvy generation will have a key role in driving the transformation of the automotive industry. If your company has a new product to launch, a company expansion, or anything bright and shiny, the car companies will want to know about it in order to reach that valued consumer, especially if you specialize in onboard computers and software systems. At one time, the media focused mainly on the buy and sell exchange, however B2B initiatives are finally getting attention.

Letting an experienced automotive public relations team like Ripley PR work on a targeted branding campaign will keep your brand top of mind and stand out from the competition. Contact us today at (865) 977-1973 or shoot us an email. We can successfully promote your brand, and influence those important decision makers with our proven strategies.

This post was written by Deborah Mauldin on November 11, 2020

Upgrade your B2B tech with PR

Throughout 2020, businesses have weathered a forced adoption and implementation of technology, from conferencing and collaboration tools to contactless data transfer. For some industries, this has been a struggle. For a few, it’s been business as usual. For the skilled trades, something inspiring has happened. As employees in the construction, manufacturing, and residential services fields have continued to serve their customers on the front lines, many B2B tech businesses have risen to the occasion and delivered innovation after innovation, empowering those service employees to operate safely and efficiently in a new environment.

At Ripley PR, we’ve been passionate about home service and the skilled trades since our inception. That passion extends to the businesses that serve them, like yours. If you’re wanting to take your offerings to the next level, stand out from the pretenders and reach more skilled trade businesses than ever before, we recommend adding an experienced B2B tech public relations team to your camp.

How can PR help?

Public relations isn’t just about responding to crises. Select a PR agency that focuses on building momentum with positive press and that intimately knows the industries you serve. At Ripley PR, for example, we work with clients in the skilled trades from the manufacturers, to the contractors that install the products, and to the B2B tech companies, like you, that help those contractors build successful businesses.

Some ways PR can help include:

Keeping your brand top of mind for your end users with regular announcements, product placement and features placed in strategic trade publications.
Building your spokespersons up as true industry thought leaders with bylined articles, speaking presentations and podcast appearances.
Developing and deploying a regular stream of content, such as blogs and posts, across your website and social channels.

To learn more about how we can help your B2B tech company boost more businesses in the skilled trades, contact us at Ripley PR today by calling (865) 977-1973.

This post was written by Grayson Shockley on November 9, 2020

Give Your Home Service Company a Name the Public Recognizes

Home service companies like yours have been real heroes throughout the COVID-19 pandemic, working hard to keep customers safe and comfortable in their homes. But current challenges will pass, and business owners can’t stop thinking about making their companies stronger in the years ahead.

Now’s the time to boost your visibility and reputation with a solid home service public relations strategy to help give your business a trusted name that potential customers can recognize, instead of just being a random listing in Google results.

Online Content

These days, visibility starts online. To increasing your search engine ranking, your company will benefit from developing a PR plan that includes content marketing and an engaging social media presence. This means posting blogs to your website and creating a regular schedule of social media content.

The holiday season is here. As our CEO Heather Ripley writes in PHCP Pros magazine, the holidays provide a great way to get your home service business more attention by offering helpful, timely online content:

Think about posting seasonal tips and information online. Think about plumbing problems or questions your clients are likely to have during the holidays. Take weather into account, along with the demands of houseguests and extra cooking on household plumbing. Try fine-tuning your blogs to make the most of Google’s current algorithm, which favors question-and-answer formats for voice search optimization.

Visibility takes more work than that, though. You will need to be regularly informing potential customers about its services and program through press releases and direct customer communications such as e-blasts. Building ties with local TV stations and newspaper helps, too, by providing opportunities to offer expert advice about home service problems to a wider audience.

Let Us Help

If all this sounds like too much extra work on top of keeping your business ready, call Ripley PR. We are home service experts and know the needs and challenges you are facing. If you are ready to grow your home service company’s brand into a name that customers recognize throughout your market, the experts at Ripley PR are ready to help. Contact us online or call (865) 977-1973.

This post was written by Joel Davis, Content Supervisor on November 2, 2020