Ripley PR

Thought leadership is about sending a message

To be a thought leader, you must be an expert. You must possess a fundamental understanding and deep knowledge of the subject matter, like AI or B2B SaaS, that can offer new innovative ideas and outside-the-box solutions to the ever-evolving landscape of your respective industry.

As a B2B SaaS thought leader, you’re spearheading advancements in technology, software development or business processes. This role is critical for innovations that can help shape the future of the industry.

Thought leaders and opinion leaders both have their place in their respective spaces, but if you’re looking to create a lasting impact in your industry as a thought leader, a strategic B2B public relations plan can help position your brand in front of the audience that matters to you.

So, you want to be a thought leader?

According to PR Daily, “a huge 75% of decision-makers, including members of the C-suite, say that thought leadership has prompted them to research products or services they had not previously considered.”

Establishing your brand as a thought leader requires patience and dedication. No great empire was built overnight, and neither is an industry expert. For a B2B SaaS company, PR can help position key team members as subject matter experts (SMEs) to drive awareness, build trust and create separation from your competitors by leveraging media and networking opportunities, such as:

Blog content and authored bylines to increase visibility
Speaking engagements, including keynote addresses
Webinars and interviews within your industry to establish your team as SMEs

Becoming a thought leader takes grit and determination. But with a seasoned team of B2B SaaS public relations professionals, the team at Ripley PR can leverage your brand’s expertise, innovation, core values and influence to position your brand as the leaders in your space.

If you’re itching to become the industry leaders you know you were built to be, call us at 865-977-1973 or visit us online to see how we can cement your position as thought leaders in B2B SaaS.

This post was written by Rob Slaughter on March 15, 2025

From Code to Conversation: PR Tells Your Tech Company’s Story

For many people, reading a story about emerging technology is a lot like trying to read a book in another language.

In many cases, tech also has its own language that diverse audiences fail to understand.

If you’re a B2B tech company that wants to get its solutions in front of decision-makers, telling your company’s story is arguably one of the best ways to accomplish this. You may also need to tell your clients’ stories through a series of case studies.

To accomplish this, a B2B public relations strategy can help you develop storylines.

Understanding the Narrative

Think about who makes the final decisions in most of the companies your product will target. While the C-suite generally seeks input from their technical staff, these company leaders usually make the final decision.

For the most part, CEOs, CFOs and other C-suite denizens have only received business and financial training. That means that other than the chief technical officer, most decision-makers aren’t always well-versed in technical language.

And tech certainly does have its own language. This can make it difficult for those decision-makers to understand how your technology is useful to their organization.

This is where a narrative can help.

You may think that simply showcasing a problem and how your technological offering can solve it is enough, but it’s not.

As a young B2B tech company, your backstory won’t be widely known. Decision-makers like to know something about your company and its people before they even entertain a meeting.

Presenting potential clients with information about your company and its origin story can move this process along. Companies want to do business with someone who they believe to be trustworthy. Telling your story helps you build a relationship with them.

Solving the Problem

Once you get the meeting, be prepared to show how your solutions have helped other companies in similar industries.

Instead of dazzling—and probably confusing—your target audience with technical terminology, it’s better to show them how your product works. Well-written case studies can help you tell that story.

By highlighting how you helped a company provide virtual training to all its franchise locations or how your app helped a client scale their business for growth using your data analytics platform, future clients can visualize themselves in others’ shoes.

Since your time is spent improving your platform, conducting market research or securing funding, you don’t have time to develop your story and write your case studies.

Ripley PR can help.

Our team of professional writers knows how to spot a good story. We also know how to present the most relevant information in case studies. And we have experience working with the technology sector.

Start on a PR plan that tells your story and highlights your solutions. Call Ripley PR at (865) 977-1973 or contact us online today.

This post was written by Heather Ripley, Founder/CEO on March 12, 2025

The Power of Perfect Positioning: Home Service Public Relations

Brand messaging can stick with you for years! That’s why crafting the perfect brand message is essential for home service companies—and why home service public relations is a crucial tool for success.

When I say Reese’s Pieces, do you think of E.T.?
Wilson Sporting Goods — Cast Away?
Ray-Ban sunglasses — Top Gun? Home service public relations

These are extreme examples, but the point remains: Building a recognizable brand and connecting with your audience is what drives business. You might offer the best service in town at the most competitive price, but if no one knows about you, growth will be an uphill battle.

Public relations plays a crucial role in establishing and reinforcing your brand identity. A well-executed PR strategy not only increases awareness but also helps shape how your company is perceived. Whether it’s securing media coverage or engaging in community outreach, PR helps you build credibility and trust.

Consistent, positive messaging differentiates you from the competition. It ensures that when someone in your service area needs a plumber, electrician, or HVAC technician, your name is the first that comes to mind. A strong PR strategy positions you as an industry leader and fosters long-term customer loyalty.

Take the Super Bowl, for example. You might not think football has anything to do with home service PR, but at Ripley PR, we see a huge opportunity, especially for plumbing businesses. Did you know Super Bowl Sunday is the second busiest day of the year for plumbers? Between clogged toilets and backed-up garbage disposals, party hosts face serious headaches.

For plumbing companies looking to grow their brand, this is a golden opportunity to secure earned media coverage by offering expert tips on preventing these issues. This type of strategic PR not only positions your company as an industry leader but also builds trust with your local audience.

Many people associate public relations with crisis management, but it’s so much more than that. A strong home service public relations strategy helps you craft a message that resonates with potential customers and keeps your business top of mind.

If you’re ready to develop a productive home service public relations strategy for your plumbing, HVAC, or electrical business, let Ripley PR help. Call us at (865) 977-1973 or reach out here.

This post was written by Casey Beaman on March 10, 2025

How Winning Awards Boosts Franchise Development

It’s true that everyone likes a winner and wants to join a winning team. But it is a little like the old adage that questions whether a falling tree makes a sound if no one hears it. When your business wins a prestigious award, who is going to help you make the most noise to the widest audience about it? Having a PR agency manage franchise public relations significantly boosts your chances of receiving an award and making the most of it.

Winning Ways for Your Home Service Franchise

Each year, the Ripley PR team sees our clients’ names appear on the most prestigious award lists in the industry. We provide public relations support to top names in franchising and home services, and we know what publications want from the brands they highlight. Our ability to successfully lobby on behalf of our home service franchise clients offers them the best chance of receiving recognition. We see direct advantages of receiving recognition that include higher visibility, improved credibility and a team morale boost.

Seizing the Moment

When we say we know the home services industry and the franchise space, we mean it. Ripley PR’s experience with major press outlets in both areas offers a distinct advantage over an agency that only focuses on one or the other.

Once you’ve received an award, that’s when we get to work, boosting its impact on your business. We know how to maximize your reach to find your next franchisee.

The key to leveraging your award-winning brand is hiring a PR firm with the experience and reach to fully capitalize on it. At Ripley PR we can take the news of your award and broadcast it via a press release and targeted pitches to the right industry publications for franchises and home services. This sort of widespread attention could even serve as a way to make your brand a household name.

All that said, you can’t afford to miss the opportunity to attract new franchisees with the help of an agency that understands your business and knows your industry inside and out. So, if you’re ready to win awards and turn them into new business, it’s time to partner with a specialty PR agency that has won plenty of awards itself. Give our team at Ripley PR a call at (865) 977-1973 or contact us online.

This post was written by Julie Gause on March 8, 2025

Strengthen Your Foundation with a Home Service Public Relations Strategy

Home service companies specializing in foundation repair and waterproofing might sometimes be tempted to skimp on marketing due to the niche they occupy. There might be some competition in most markets, but not to the degree typically experienced by HVAC companies or plumbers. That said, with a projected 2025 industry growth of 6.2% and the recent influx of private equity groups collecting home service brands across a variety of disciplines, the time to take your marketing to the next level is now. One way to shore up your own foundation and dominate with better marketing is to partner with a team that can implement a custom home service public relations strategy for your business.

Let’s squash two myths right now: Public relations is not just for large corporations and enterprise-level home service companies, and PR is not just a reactive service for businesses struggling with brand image issues. Your independently owned foundation repair company can use PR proactively to enhance your entire marketing plan. Here’s how.

3 Tips to Boost Marketing Efforts with PR

Add credibility: It takes consumers an average of 5+ times seeing an ad to actually read it, let alone take action. Savvy consumers will also research a company on their own after seeing an ad but before converting to a lead, so the question is, “What will they find?” Positive stories in your local media help position you as an expert that’s worth considering, and a team with experience executing home service public relations strategies can help make these news placements happen.
Increase visibility: You may already be adding some content to your website, like an occasional blog, but did you know press releases are a great way to help gain traction on search engines? Imagine a potential customer searching for “Knoxville foundation repair” and finding your latest release announcing an award your team just won.
Establish trust: The ultimate goal of a sound home service public relations strategy should be to grow your business. Second to that – hand-in-hand, really – is to establish trust for your business in the community. Trust can’t be bought with any paid placement, and it’s priceless once it’s in place. Being recognized as a reliable, trustworthy company in your service area will make all of your marketing efforts more successful and decrease your conversion times across the board.

If you’re ready to take your foundation repair and waterproofing business’s marketing to the next level with a home service public relations strategy, contact us at Ripley PR today. You can reach us here or at (865) 977-1973.

This post was written by Grayson Shockley on March 4, 2025

Maximizing your peak season with home service public relations

With spring right around the corner, cleaning and renovation projects are about to increase among homeowners. According to the Home Improvement Research Institute, the go-ahead decision for exterior painting projects is made during the spring and early summer. For interior painting projects, the decision to take on a project happens between January and August. For those in the painting industry, it’s peak season and a great opportunity to improve revenue and gain new customers.

While paid advertising and word-of-mouth publicity help increase awareness, partnering with a PR agency that specializes in home service public relations can give you a competitive advantage over your competition. With it being peak season for your business, interviews with the media can go a long way in developing you into the go-to painting service in your area.

Interviews with local newspapers and TV outlets

On average, consumers are more likely to trust a company that appears in trusted local publications or TV stations. Whether it’s providing advice on interior painting trends or renovation tips, securing an interview helps you gain exposure with local homeowners and can build you into the industry leader in your area. For companies in the painting industry, having your brand appear on TV gives you instant credibility among consumers.

Developing quality content

Content is the bread and butter of any public relations campaign. Content can be used in multiple ways to increase brand awareness, and a trusted home service public relations agency can take that heavy lift off you. Whether it’s a press release announcing new leadership and services or a blog explaining painting tips for your kitchen, well-written content can showcase your expertise. Press releases can be utilized during media outreach to secure interviews, while blogs can be shared on social media to increase exposure.

These are just two examples of how partnering with a home service public relations agency can help you beat out competitors for services.

Our experts at Ripley PR have years of experience working with local journalists to secure media opportunities for contractors. If you are ready to partner with an award-winning home service PR agency, give our team a call at (865) 977-1973 or contact us online.

This post was written by Anthony Cloud on March 3, 2025

PR Tells Your Construction Company’s Conservation Story

As a construction company, you probably have looked at a variety of conservation methods to cut costs.

Reducing waste, optimizing your use of resources and accessing green building incentives are great ways to save money. But cost savings aren’t the only way conservation can benefit your company.

By letting the public know about your efforts, you can also enhance your brand image and draw in new customers. This not only helps you build credibility in your community, it also has a positive impact.

Demonstrating your commitment to environmental responsibility requires a construction public relations strategy that helps you engage potential customers.

Tell Your Story

One of the biggest components of a good PR strategy is the ability to tell your company’s story. Your story is what makes you unique and helps differentiate yourself from your competitors.

At a minimum, all construction companies build things. But it’s how you present yourself to the public that can make all the difference in the world.

By letting the public in on the efforts your company makes to reduce its carbon footprint, you can build an emotional connection that intrigues potential customers.

Build Credibility

Highlighting your conservation endeavors can also help you build trust within your community. Surveys suggest that people prefer to buy from socially responsible businesses. And potential clients who care about sustainability are willing to back up their concerns with their wallets.

So if your construction company is taking extraordinary measures to reduce waste, improve energy efficiency and conserve water, you should make your efforts known to the public. A series of press releases, social media messaging and blog posts can get the word out.

You can also approach the media about writing think pieces on the virtues of construction conservation.

Consistent messaging helps build your credibility. Once the public becomes aware of your efforts, their trust in your company grows. And so does their willingness to hire your company.

Increase Awareness

A concerted public relations effort also helps build awareness about your cause and your brand.

You are effectively achieving two goals at once. Not only are you drawing attention to the need for conservation, you’re also attracting clients who want to work with a sustainable construction company.

But as a construction company owner, you probably don’t have the time or the contacts to get your name in the news.

That’s why you need a PR partner who understands what is important to you. Public relations professionals also have contacts in the media to help tell your story.

Let Ripley PR be that public relations partner.

Our professional writers can help you craft your story while our media relations team reaches out to the media on your behalf.

If you are ready to share the story of your conservation efforts, call Ripley PR at (865) 977-1973 or contact us online.

This post was written by Lara Bergman on February 28, 2025

Why Drain Cleaning Franchises Need Public Relations

If you own a drain cleaning franchise, public relations probably isn’t the first thing that comes to mind when you think about your business needs. But we’re here to tell you that it should be.

Partnering with a franchise public relations company can help grow your business by:

Sharing your brand’s story with media outlets in your service areas
Establishing you as an expert in your field and increasing authority
Helping you maintain your reputation through positive press

Taking a proactive approach to interacting with the community through a PR strategy can be just what you need to prevent blockages in your revenue pipeline and bring more business through your franchisees’ door. Here’s how.

Franchise public relations agencies help you connect with more people

To maximize your drain cleaning franchise’s impact, you need to tell people about your company. However, spreading the word about your business takes up time that you simply don’t have when overseeing day-to-day operations.

Collaborating with a franchise public relations agency can not only save you time, but it can also help you share more stories about your company and showcase how you help your community.

Crafting authentic stories about your franchise’s community outreach and the value you provide for your customers is a PR company’s specialty. Public relations professionals also know who to get in touch with to spread your message in a way that makes the biggest splash.

PR can plant your flag as an expert in your field

Customers want to know they’re working with an expert when they call a home service provider, especially when it’s a clogged drain emergency. And if you’ve built up a solid reputation as a drain cleaning specialist, your franchise will be at the top of their list.

Franchise public relations professionals help you land spots in publications like trades magazines and media outlets like local news stations for you to share your expertise.

They can also help you share your expertise in a way that adds value to their audience. For example, PR companies won’t pitch that you want to share your expertise by showing them how to use tools on air.

Instead, they’ll contact media outlets about how you can instruct their followers on maintenance strategies that can prevent costly repair bills or ways to prevent clogs on days when their drains see more use.

Working with a PR agency helps you maintain a positive reputation

Negative reviews and bad publicity are an inevitable part of running a business. All it takes is one displeased customer to smudge your drain cleaning franchise’s spotless reputation, but the good news is that bad reviews aren’t the end of the world.

PR agencies can help your drain cleaning franchise showcase positive customer interactions that outweigh a handful of negative reviews. And by sharing those positive stories in more authoritative outlets, your brand can rise above negative customer reviews.

In worst-case scenarios that could harm your reputation, like a repair gone wrong that caused thousands of dollars in damage, a trusted PR partner can help you manage those crises with tact and transparency to help your brand maintain its image.

Choose Ripley PR as your trusted franchise public relations partner

At Ripley PR, we specialize in helping franchise brands grow their national reach and support franchisees in making an impact in their community. If you’re looking for a way to grow your franchise business this year, we want to talk to you! Contact us online or call (865) 977-1973 to learn how we can help your drain cleaning franchise.

This post was written by Amanda Greever on February 25, 2025

Take a structured PR approach to showcase your B2B tech innovations

Public relations is about shaping public perception. For example, the perceived public perception of Honda is that they’re an affordable and dependable vehicle. Honda’s sister brand, Acura, is considered the more luxurious and higher quality brand. You can thank strategic public relations for those notions. And by leveraging earned media, your brand can effectively communicate its innovations and build credibility the same way.

As a B2B trade software tech company, your brand is providing solutions for an industry where the demand far outweighs the supply and is more competitive than ever and you have to stand out. Your audience is looking for the most efficient solutions to solve their problems. If your brand isn’t promoting its innovations through earned media, a B2B tech public relations approach can help.

Delivering company news via press release distribution

I hated math in school, but one thing that always stuck was the importance of an order of operations. It applies in life, and it applies in public relations. Press releases are a tried-and-true first step for news delivery and they’re the foundation of sharing your company news to your audience. PR requires a structured approach to get the most value from your innovative updates. Our expert team of content specialists can craft succinct, engaging press releases that capture the highlights of your company news while delivering it to the right audience to provide the most value for your company.

Leveraging media pitching to establish thought leadership and credibility

Earned media isn’t just about pitching stories to editors and journalists, it’s about connecting with the right people in the right space to share your message where it matters. Whether the outreach is to podcasts, trade publications or blogs, the endgame is to position your brand as a leader in your space. It goes far beyond the pitch. Published bylines, interviews and customer case studies can help cement your position and enhance your company’s reputation, while increasing visibility and driving long-term results.

Ready to level up your brand? Our award-winning B2B tech public relations team is ready to help showcase your innovations, give us a call at (865) 977-1973 or reach us here.

This post was written by Rob Slaughter on February 24, 2025

PR Elevates your Electrical Company’s Brand Recognition

It might be shocking to learn that most consumers have no idea what electricians service their area without first researching them on Google.

This is probably because most potential customers don’t pay attention to electricians unless they have an electrical issue. But there are ways to get your name in front of your target audience even when they don’t have a problem.

To set this in motion, you will need to develop a home service public relations strategy. This approach will help you and your team become known as the electrical experts in your community.

Know Your Market

One way that PR can boost our brand recognition is by crafting messages that speak to the concerns of your customer base.

Keeping up with the latest trends shows you understand your market. Research your competition to see what they are discussing or watch the news to stay informed.

It also helps you craft social media messages, blog posts and press releases about topics your community wants to discuss. For example, if your area is expecting a big storm, you can develop a list of tips for homeowners to protect their home from electrical surges.

Your PR partner can help you develop a press release to discuss these tips. Your PR team can also reach out to your local media to offer you as an expert interview.

Know Your Industry

Another way PR can help you become known as an expert in your field is to help you write articles for trade publications that cover electricians. Your PR partner can also help you become a guest on podcasts that cater to the electrical community.

Writing contributed content and appearing on podcasts are great ways to discuss trends in your industry. Discussing hot topics like labor shortages, regulations or new technology establishes you as a thought leader.

Professionals still widely read trade publications that cover their industry. According to Readex Research, a research company that specializes in mail and online surveys, 73% of professionals seeking business information read industry-related print magazines and another 76% visit industry-related websites every month.

Being seen as an expert the experts trust elevates your position.

Know Your Community

Being thought of as an expert in your field isn’t the only way public relations helps boost your brand. It can also show that your company cares about its community.

You should let the community know if you regularly raise money for a local cause or provide services to needy citizens. Not only can these citizens help you with your fundraising efforts, it also shows that you care.

But it can be hard to write about relevant topics consistently. And, if you don’t know anyone in your local media, at trade publications or in the podcasting industry, it can be difficult to get started.

That’s where the experts at Ripley PR can help. Not only do we have professional writers who can help you draft a message, we also have contacts. As the leading home service PR agency, we understand the trades and know how to boost your electrical company.

Call us at (865) 977-1973 or contact us online to elevate your brand recognition.

This post was written by Heather Ripley, Founder/CEO on February 20, 2025