B2C Public Relations

What Makes a Great Client- Agency Relationship?

Maintaining and building any type of relationship is a moving target, and when I look at my agency’s relationships with clients, I see them being similar to both a marriage and an attorney-client relationship. In a marriage, you are building... Read more

Your Knoxville Business Can Stay in Touch with Social Media

The COVID-19 pandemic has driven customers away from brick-and-mortar stores and into their homes. While Knoxville has experienced a relatively short stay-at-home order, people are still staying away from crowded places and using caution when going out. That has made... Read more

B2B Rebranding: Four situations where your company should consider an update

For many B2B business owners, branding isn’t a priority. They may be skeptical, or they may think that it doesn’t matter in their industry. They may simply feel like they don’t have the time and money to invest. These days,... Read more

4 Ways PR Can Grow Your Knoxville Business

Is there anything better than a hometown success story? A mom-and-pop shop on the grow, or an amazing brand launching to the national stage, all of these are the stuff of the American dream. So, if you’re a Knoxville or... Read more

SEO is More Important to Your Business than Ever

It feels like the COVID-19 pandemic has shut the whole world down. So many stores and businesses are closed or have asked their employees to work from home. Even an essential business likes yours, whose employees are out on the... Read more

How PR can connect your B2B technology with tech-averse customers

The market for tech products is fiercely competitive. It’s also enormously profitable for the companies that manage to separate themselves from the rest of the field. There are several ways to differentiate your tech product or service. The tech has... Read more

Let’s Get Real: Authenticity is Key for Marketing and PR

Today’s audience is inundated with ads and marketing all day, every day. As a result, they’ve grown thicker skins when it comes to attempts to sell. They’re viewing advertising and marketing with a skeptical eye. According to Statista, in 2017... Read more

As healthcare IT booms, public trust wanes

Strong public relations is key to building consumer faith The global digital health market is expected to grow at a rate of about 13.5 percent a year over the next decade. By 2025, the valuation of digital health companies will... Read more

When it Comes to Public Relations, what is News?

When we think of the news, most of us picture breaking news broadcasts of shootings or political upheaval. That’s why some business owners say they don’t have any news to report (which is fortunate under those standards). But “news” includes... Read more