B2C Public Relations

How PR can connect your B2B technology with tech-averse customers

The market for tech products is fiercely competitive. It’s also enormously profitable for the companies that manage to separate themselves from the rest of the field. There are several ways to differentiate your tech product or service. The tech has... Read more

Let’s Get Real: Authenticity is Key for Marketing and PR

Today’s audience is inundated with ads and marketing all day, every day. As a result, they’ve grown thicker skins when it comes to attempts to sell. They’re viewing advertising and marketing with a skeptical eye. According to Statista, in 2017... Read more

As healthcare IT booms, public trust wanes

Strong public relations is key to building consumer faith The global digital health market is expected to grow at a rate of about 13.5 percent a year over the next decade. By 2025, the valuation of digital health companies will... Read more

When it Comes to Public Relations, what is News?

When we think of the news, most of us picture breaking news broadcasts of shootings or political upheaval. That’s why some business owners say they don’t have any news to report (which is fortunate under those standards). But “news” includes... Read more

Use PR to position yourself as an expert

One of the ways to raise the profile of a successful manufacturing business is for its leadership to become recognized by peers and prospective customers as experts in the field. This is where a manufacturing public relations firm can increase... Read more

Animal Advocacy Organizations Can Benefit from Public Relations Too

When anyone mentions animal advocacy, rescue or educational organizations people often think of the Humane Society of the United States, People for the Ethical Treatment of Animals and the World Wildlife Fund to name just a few. These groups have... Read more

Three boxes to check when hiring a B2B PR firm

Once you’ve decided you need to hire a public relations firm, selecting the right fit for your company will help determine whether the partnership thrives. Getting off on the right foot is just as important in hiring a business-to-business public relations... Read more

Four warning signs you might need a new PR firm

If you’re a successful business owner, you have become an expert in your field. Public relations, though, is not your forte. That’s why you hire a public relations firm. But how do you know if you’re getting your money’s worth?... Read more

Have pen, will travel: Ripley taps travel writers to tell your story and advance your brand

It’s been just more than a year since a wildfire charred some 75,000 acres, destroyed 2,000 buildings, killed 15 and left dozens injured in Sevier County, Tennessee. The tragic legacy of the historic fires could have been compounded were it... Read more