B2C Public Relations

As healthcare IT booms, public trust wanes

Strong public relations is key to building consumer faith The global digital health market is expected to grow at a rate of about 13.5 percent a year over the next decade. By 2025, the valuation of digital health companies will... Read more

When it Comes to Public Relations, what is News?

When we think of the news, most of us picture breaking news broadcasts of shootings or political upheaval. That’s why some business owners say they don’t have any news to report (which is fortunate under those standards). But “news” includes... Read more

Use PR to position yourself as an expert

One of the ways to raise the profile of a successful manufacturing business is for its leadership to become recognized by peers and prospective customers as experts in the field. This is where a manufacturing public relations firm can increase... Read more

Animal Advocacy Organizations Can Benefit from Public Relations Too

When anyone mentions animal advocacy, rescue or educational organizations people often think of the Humane Society of the United States, People for the Ethical Treatment of Animals and the World Wildlife Fund to name just a few. These groups have... Read more

Three boxes to check when hiring a B2B PR firm

Once you’ve decided you need to hire a public relations firm, selecting the right fit for your company will help determine whether the partnership thrives. Getting off on the right foot is just as important in hiring a business-to-business public relations... Read more

Four warning signs you might need a new PR firm

If you’re a successful business owner, you have become an expert in your field. Public relations, though, is not your forte. That’s why you hire a public relations firm. But how do you know if you’re getting your money’s worth?... Read more

Have pen, will travel: Ripley taps travel writers to tell your story and advance your brand

It’s been just more than a year since a wildfire charred some 75,000 acres, destroyed 2,000 buildings, killed 15 and left dozens injured in Sevier County, Tennessee. The tragic legacy of the historic fires could have been compounded were it... Read more

Who Should Manage Your Company’s Social Media Presence?

Responsible business owners have to keep their eyes on the bottom line. In the B2C (business-to-consumer) or B2B (business-to-business) worlds, return on investment is the name of the game. When it comes to managing your company’s social media strategy, you... Read more

B2B public relations – Different audiences demand different approaches

In public relations, a firm’s approach depends on its audience. For example, a product recall typically triggers a public relations crisis. An automobile manufacturer, say, recalls millions of vehicles because the transmission system in certain models can freeze up without... Read more

Are Press Releases Relevant for Tourism?

A hotly debated topic in the public relations field today is the relevancy of press releases as a marketing tool. It’s something all businesses, including the travel, tourism and related industries, are thinking about as the discussion becomes more vocal... Read more