Automotive Public Relations

What’s the Best Way for Automotive Businesses to Increase Sales During COVID-19?

During the last eight months, the automotive industry has seen some interesting trends. Not just in the U.S., but globally too. Just as COVID-19 has seen highs and lows in the numbers of those affected, American automotive industry trends are... Read more

What Makes a Great Client- Agency Relationship?

Maintaining and building any type of relationship is a moving target, and when I look at my agency’s relationships with clients, I see them being similar to both a marriage and an attorney-client relationship. In a marriage, you are building... Read more

Car trade show.

Automotive Trade Shows: 3 Things Your Brand Needs to Try

It’s true that many trade shows have been cancelled for 2020, but in place of in-person events, many show organizers are switching gears and embracing virtual trade shows. So, with that in mind, Ripley PR, an automotive public relations agency,... Read more

Drive into the future with Automotive PR!

How PR Can Help Your Auto Brand Stay Relevant in Changing Times

It’s no secret that both car culture and the way our culture views cars have been changing dramatically over the past 10 years. Electric cars, self-driving technology and the idea of driverless cities are making headlines. What should your automotive... Read more

Battery Required: Public relations can help your B2B automotive brand turn the electric vehicle revolution into a growth opportunity

Agree to disagree Most transportation experts agrees that eventually there will be more electric vehicles in use around the world than traditional gas-powered automobiles. Ask those experts when that’s going to happen, though, and you’ll receive a startling variety of... Read more

Navigate the New Decade with Automotive PR

The road is going to look a little different around the bend Think about the trends that are already redefining the automotive aftermarket industry. New hybrid registrations have risen 64%. Car can be purchased and delivered without leaving your living... Read more

Young couple drives electric car they found through automotive public relations

What Volvo is Getting Right About Automotive Public Relations

It was a bold move. Two years ago, Volvo announced that all of its new models would have hybrid or fully electric engines starting in 2019, with the hopes of fully electric cars accounting for half its global sales by... Read more

Put Your Auto Technology Business in High Gear with Public Relations

The average American car is almost 12 years old, according to a recent survey. That’s a historic high. There are also 278 million cars, trucks and SUVs on the roads in 2019 – another all-time high. Both of these statistics... Read more

Automotive startup that is in need of good public relations.

Is Good PR what Your Automotive Startup is Missing?

Any business startup in the automotive industry is going to be serving a fairly niche market. In fact, one could argue that it’s serving more than just a target audience — it’s serving an entire subculture. There’s no doubt that... Read more

car customer

Are you promoting the right benefits to your customers?

Safety, reliability, power and performance—these are the hallmark traits of a winning automobile. … Or are they? As automotive technology advances and consumer tastes change, will these continue to be the main factors that brands need to be promoting, or... Read more

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Public Relations