Automotive Public Relations

Put Your Auto Technology Business in High Gear with Public Relations

The average American car is almost 12 years old, according to a recent survey. That’s a historic high. There are also 278 million cars, trucks and SUVs on the roads in 2019 – another all-time high. Both of these statistics... Read more

Automotive startup that is in need of good public relations.

Is Good PR what Your Automotive Startup is Missing?

Any business startup in the automotive industry is going to be serving a fairly niche market. In fact, one could argue that it’s serving more than just a target audience — it’s serving an entire subculture. There’s no doubt that... Read more

Are you promoting the right benefits to your customers?

Safety, reliability, power and performance—these are the hallmark traits of a winning automobile. … Or are they? As automotive technology advances and consumer tastes change, will these continue to be the main factors that brands need to be promoting, or... Read more

The Automotive Love Story

There isn’t anything quite like the relationship with your car. Your first car gives you freedom and autonomy – something a teenager wants more than anything else. Your family car carries memories of bringing your children safely home from the... Read more

PR helps you put your best tire forward in a competitive automotive industry

In the last year, my family has gone car shopping twice. The first time was a year ago when our 2001 sedan finally gave up the good fight. And then just last week, we had to replace a second car.... Read more

Pull Ahead of the Social Competition with Automotive PR

Are Your Social Media Efforts Running Out of Gas? As the demographics for automotive industry consumers continue to shift toward millennial buyers, so do their customer service demands and shopping habits. Perhaps no other brand serves as a better example... Read more

Getting the Word Out About Your Automotive Technology Brand

In our fast-changing times, automotive public relations is a moving target. Vehicular and technology brands must compete harder than ever to get their messages out to a fragmented audience. An experienced automotive PR partner can help your company develop the... Read more

Automotive designer prepares for new design rollout

The Sedan May Be Dead, but your PR Shouldn’t Be

How Automotive Manufacturers Can Survive the Trends Any industry is affected by trends, but the automotive industry is in a class of its own. A car represents a huge financial commitment for most people, yet the trends seem to come... Read more

Rev Up Your Automotive PR Through Storytelling

The automotive industry has always been in the business of stories. The allure of cars has been a prominent thread winding through popular culture for generations. People aren’t interested in just buying automotive products. They are interested in the stories... Read more

How Does the Auto Consumer Value Technology?

Car enthusiasts flood auto shows seeking the latest and greatest in technology. Hi-tech automotive innovation is the basis of competition between brands. But when it comes to the average consumer, technology resonates very differently in auto than it does in... Read more