Automotive Public Relations

Color Your Success: PR Strategies for Auto Paint Companies

In the competitive world of automotive paint, standing out requires more than just high-quality pigments and finishes. It also takes strategic storytelling and elevated brand visibility. Partnering with an automotive public relations agency provides a powerful way for auto paint... Read more

How Automotive Public Relations Fuels Growth

Ready to start those engines for growth? Automotive public relations is the fuel to your rev up brand perception and drive growth for your brand. For automotive parts manufacturers, PR offers more than press releases—it’s a power tool that builds... Read more

Reputation at the Wheel: How PR Powers the Automotive Industry Forward

For decades, automakers relied on engineering, design and dealership networks to drive growth. But in 2025, success in the automotive industry isn’t just about building better vehicles – it’s about building better stories. That’s where strategic automotive public relations campaigns... Read more

For aftermarket auto franchises, strategic PR is a critical growth accelerator

Vehicle owners know that protecting their investment requires regular maintenance and quality parts. Whether it’s a new set of brakes, fresh tires or performance-enhancing upgrades, they need confidence in the manufacturer or installer to deliver safety and reliability. That trust... Read more

PR Drives Conversation around Advanced Auto Manufacturing

Advanced manufacturing is transforming the automotive industry faster than anything since the introduction of the assembly line. Robotics, artificial intelligence (AI), 3D printing and data-driven quality control are no longer futuristic concepts. They’re already being used by 47% of mid-market... Read more

PR Shifts Auto Parts Manufacturing Growth into High Gear

The automotive aftermarket industry has never been more crowded. Manufacturers and suppliers in the auto parts industry aren’t just fighting for shelf space, they’re also competing for trust, visibility and authority. And, unless you can find ways to differentiate your... Read more

Automotive public relations keeps you on the road to growth

Are you prepared to go to the next level? Automotive public relations can help you go beyond word-of-mouth leads. While word-of-mouth is a key component of longevity and trust, an experienced PR team will help nurture that trust and build... Read more

The tire and wheel business is increasingly competitive—but automotive public relations can provide distinction

For the average vehicle owner, buying new tires can feel overwhelming. The need for safe, robust tires is clear, yet the sheer number of tire and wheel shops can be dizzying, especially since they can seem so similar in terms... Read more

Shining a Spotlight: Public Relations Tactics for Car Wash Brands

When it comes to making a car shine, you can’t rush it. When it comes to public relations, you can’t either! If you know me, you know The Karate Kid is my all-time favorite movie…and yes, it always will be!... Read more

Automotive PR: Perception Drives Success

When someone says “automotive public relations,” your mind probably doesn’t jump to Netflix. More specifically, Shane Gillis’s show, Tires. The show is set in a chaotic auto repair shop, and personally, I find it hilarious. It’s got awkward employees, frustrated... Read more