Automotive Public Relations

The Automotive Love Story

There isn’t anything quite like the relationship with your car. Your first car gives you freedom and autonomy – something a teenager wants more than anything else. Your family car carries memories of bringing your children safely home from the... Read more

PR helps you put your best tire forward in a competitive automotive industry

In the last year, my family has gone car shopping twice. The first time was a year ago when our 2001 sedan finally gave up the good fight. And then just last week, we had to replace a second car.... Read more

Pull Ahead of the Social Competition with Automotive PR

Are Your Social Media Efforts Running Out of Gas? As the demographics for automotive industry consumers continue to shift toward millennial buyers, so do their customer service demands and shopping habits. Perhaps no other brand serves as a better example... Read more

Getting the Word Out About Your Automotive Technology Brand

In our fast-changing times, automotive public relations is a moving target. Vehicular and technology brands must compete harder than ever to get their messages out to a fragmented audience. An experienced automotive PR partner can help your company develop the... Read more

Automotive designer prepares for new design rollout

The Sedan May Be Dead, but your PR Shouldn’t Be

How Automotive Manufacturers Can Survive the Trends Any industry is affected by trends, but the automotive industry is in a class of its own. A car represents a huge financial commitment for most people, yet the trends seem to come... Read more

Rev Up Your Automotive PR Through Storytelling

The automotive industry has always been in the business of stories. The allure of cars has been a prominent thread winding through popular culture for generations. People aren’t interested in just buying automotive products. They are interested in the stories... Read more

How Does the Auto Consumer Value Technology?

Car enthusiasts flood auto shows seeking the latest and greatest in technology. Hi-tech automotive innovation is the basis of competition between brands. But when it comes to the average consumer, technology resonates very differently in auto than it does in... Read more

Putting Corporate Social Responsibility in the Driver’s Seat of Automotive Public Relations

Promoting corporate responsibility through public relations Automotive technology companies no longer just engineer components, they have to engineer corporate values that appeal to both consumers and decision-makers. In today’s marketplace, corporate social responsibility (CSR) is a not an optional feel-good... Read more

Auto Parts Manufacturers Need PR, Too

Each car that rolls off an assembly line is a feat of modern engineering, with thousands of individual parts working in sync to produce a machine that can travel fast, carry an entire family across the country or tow a... Read more

Avoiding PR Horror Stories for Your Automotive Company

It’s an exciting time for the automotive industry as advances in technology seem to happen daily. The development of electrical vehicles and autonomous technology will transform the industry and society itself. It’s also a scary time as bad actors, technical... Read more