Automotive Public Relations

PR Keeps National Brand Safe from Local Mistakes

For automotive parts and service franchisors, brand reputation is only as strong as the weakest location. And that means that if one of your franchise locations fails a customer service test, it only takes a smartphone and a Wi-Fi signal... Read more

Earn trust with automotive public relations

The automotive industry is evolving, but the need for servicing will never change. Millions of cars are sold yearly, which means, consistent opportunity to earn the trust of repeat business as consumers constantly swap cars. Automotive public relations can... Read more

To win OEM partnerships, automotive suppliers must clearly convey value. Here’s how

Automotive B2B suppliers thrive on OEM partnerships. As OEMs streamline their supplier networks, however, those partnerships are becoming more challenging to obtain. There’s a high bar for innovation, quality and reliability, which means suppliers must do more than develop a... Read more

Automotive manufacturing public relations

Aftermarket Auto Parts Are Having a Main Character Moment

Customization culture is everywhere right now. From playlists to sneakers to home design, people want products that reflect their personality and performance standards. The automotive aftermarket is no different. Audio upgrades, wheels, intakes and performance enhancements are no longer niche... Read more

An automotive manufacturing public relations plan can help successfully navigate recalls and other crises.

Recalls Happen. Are You Ready to Communicate When They Do?

In automotive manufacturing, a recall isn’t just a quality issue. It’s a reputation event. When something goes wrong, the public doesn’t just judge the product. They judge the response. That’s why a proactive automotive manufacturing public relations strategy that includes... Read more

Why Case Studies Are Essential For Automotive Public Relations

Innovation without attention would just fall by the wayside. Automotive public relations is an essential tool if you want to take your brand to the next level. Demonstrations from people and companies that actually use your products paired with public... Read more

PR’s Role in Building Trust for Electric Vehicles

It’s hard to believe it’s been nearly two decades since Honda and Toyota introduced the first hybrid vehicles to the world. I was a teen and even then, I was a skeptic – along with many others. When hybrid cars... Read more

Check Engine Light Panic: Why Transmission Franchises Need PR

Everyone knows that awful feeling…you are cruising along when the check engine light pops on. Suddenly the car sounds louder, the ride feels rougher and your mind jumps straight to worst-case scenarios. Transmission trouble is often at the top of... Read more

How PR Builds Collision Repair Loyalty

In a 2020 survey by AAA, two out of three U.S. drivers say they don’t trust auto repair shops in general. Among those surveyed, 76% said their biggest fear was being recommended unnecessary services. That kind of distrust does not... Read more

Color Your Success: PR Strategies for Auto Paint Companies

In the competitive world of automotive paint, standing out requires more than just high-quality pigments and finishes. It also takes strategic storytelling and elevated brand visibility. Partnering with an automotive public relations agency provides a powerful way for auto paint... Read more