Automotive Public Relations

Battery Required: Public relations can help your B2B automotive brand turn the electric vehicle revolution into a growth opportunity

Agree to disagree Most transportation experts agrees that eventually there will be more electric vehicles in use around the world than traditional gas-powered automobiles. Ask those experts when that’s going to happen, though, and you’ll receive a startling variety of... Read more

Navigate the New Decade with Automotive PR

The road is going to look a little different around the bend Think about the trends that are already redefining the automotive aftermarket industry. New hybrid registrations have risen 64%. Car can be purchased and delivered without leaving your living... Read more

Young couple drives electric car they found through automotive public relations

What Volvo is Getting Right About Automotive Public Relations

It was a bold move. Two years ago, Volvo announced that all of its new models would have hybrid or fully electric engines starting in 2019, with the hopes of fully electric cars accounting for half its global sales by... Read more

Put Your Auto Technology Business in High Gear with Public Relations

The average American car is almost 12 years old, according to a recent survey. That’s a historic high. There are also 278 million cars, trucks and SUVs on the roads in 2019 – another all-time high. Both of these statistics... Read more

Automotive startup that is in need of good public relations.

Is Good PR what Your Automotive Startup is Missing?

Any business startup in the automotive industry is going to be serving a fairly niche market. In fact, one could argue that it’s serving more than just a target audience — it’s serving an entire subculture. There’s no doubt that... Read more

car customer

Are you promoting the right benefits to your customers?

Safety, reliability, power and performance—these are the hallmark traits of a winning automobile. … Or are they? As automotive technology advances and consumer tastes change, will these continue to be the main factors that brands need to be promoting, or... Read more

Automotive

The Automotive Love Story

There isn’t anything quite like the relationship with your car. Your first car gives you freedom and autonomy – something a teenager wants more than anything else. Your family car carries memories of bringing your children safely home from the... Read more

Customer strategy on a chalkboard

PR helps you put your best tire forward in a competitive automotive industry

In the last year, my family has gone car shopping twice. The first time was a year ago when our 2001 sedan finally gave up the good fight. And then just last week, we had to replace a second car.... Read more

Pull Ahead of the Social Competition with Automotive PR

Are Your Social Media Efforts Running Out of Gas? As the demographics for automotive industry consumers continue to shift toward millennial buyers, so do their customer service demands and shopping habits. Perhaps no other brand serves as a better example... Read more

Getting the Word Out About Your Automotive Technology Brand

In our fast-changing times, automotive public relations is a moving target. Vehicular and technology brands must compete harder than ever to get their messages out to a fragmented audience. An experienced automotive PR partner can help your company develop the... Read more

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Public Relations