Franchise Public Relations

Give your Franchise Brand the Staying Power it Needs with Franchise PR

Franchise networks that can change with the times and keep up with customer tastes and desires have the advantage over competitors. This also requires keeping your brand in the public eye, tailoring outreach and communications to both customers and potential... Read more

Specialized franchise public relations can help grow your business.

Let PR Help You Grow Your Franchise Brand

Growing a franchise brand is hard work for even the most experienced entrepreneurs. It’s different than just owning multiple businesses. Not only do you have a brand reputation to build, but you also have to market to both potential franchise... Read more

Simplify the Conversion Process – How to Attract Quality Candidates for Your Franchise

Generation X is one of the most undervalued demographics in the U.S. Boomers and millennials seem to receive attention from the media daily, but you rarely hear about what is arguably the most forgotten generation in U.S. history. So, where... Read more

3 Franchise PR Tactics to Boost Qualified Leads in 2020

Leads: Every franchisor wants them, but not every franchisor gets enough qualified ones that translate into sales. If you’re projecting your growth for 2020, now is the time to consider how public relations can help you achieve your goals. As... Read more

Who is your Franchisee?

When it comes to building your franchise brand, you need to speak to a wide audience to attract the most potential franchisees. For instance, meet Greg. He has a successful career in finance. He has spent 25 years climbing the... Read more

Teaming up with PR can take your franchise to the next level

When you look up the definition for the word “franchise,” you find several references to teams, groups or memberships. Each word makes sense consider the franchise system can refer to a lot of different things: Sports: Your favorite professional team... Read more

Communicating Your Franchise Story to Potential Owners

Every franchise network has two major stories to sell. Both are about value. One story is for the customers, the people who are buying goods and services from franchise locations. The other story is for potential franchisees. Successful franchise public... Read more

Microphones at franchise crisis press conference

Why Your Franchise Needs a Crisis Plan

Great PR Will Help You Plan Ahead Any business needs a crisis plan — especially a franchise brand. With location owners operating as the face of your franchise in their communities every day, with large numbers of employees spread across... Read more

3 Things You Should Demand From Franchise PR

When franchise executives evaluate new owners, they look for certain characteristics and skills. An effective franchisee will have experience in the industry, experience in a leadership position, an entrepreneurial mindset, financial stability and a record of business achievement. Franchisors... Read more

franchise media interview concept in studio with two people

The role of public relations in a successful franchise

When I think of franchises, I often think of sports teams. In particular, I think of the teams that consistently win, year after year. In the 70s it was the Steelers. In the 80s it was the Lakers and Celtics.... Read more