Franchise Public Relations

Are your annual franchise events boring?

Holding an annual franchise event is your chance to show your owners what being a part of your franchise is all about. Your event should be the one that all the franchisees are excited about and can’t wait to attend.... Read more

Does your franchise have a crisis plan?

At Ripley PR, we’ve spilled a lot of ink on the subject of crisis public relations. As franchise public relations experts, one of the biggest issues we see time and time again is franchise locations that don’t have a crisis plan... Read more

Using PR to Create Goodwill for Your Franchise Business

So, you’re a franchisor, and you have the perfect business model. You offer a low barrier to entry for entrepreneurs, a smokin’ hot value proposal, and the time is right to dominate your chosen market segment. With everything in place... Read more

The Human Element – How Franchise Public Relations Can Help Achieve Growth Through Storytelling

Franchise media followers regularly read the usual reports of sales figures, location growth and financial stability, and potential franchise owners will scan myriad digital indexes in hopes of finding the perfect, most fail-safe franchise for their investment dollar. With the... Read more

Franchise Public Relations: Speaking to Two Distinct Audiences

Growth is a primary goal for most businesses, and franchises are no different. Whether it is managing capacity, choosing properties, or developing a public image, steps toward growth should always be taken in smart and efficient ways. When it comes... Read more

public relations to help boost franchise development

3 Ways Public Relations can Transform your Staffing Franchise from Boring to Brilliant

According to the American Staffing Association, there are about 20,000 staffing and recruiting companies in the U.S., which altogether operate around 39,000 offices. The trend shows that staffing businesses are continuing to help fuel the recovery by helping to find... Read more

PR Work We Do to Support Franchisees’ Grand Openings

Building awareness of new franchise locations in local markets is integral to its success. Whether these new franchise locations are months away from opening or have just opened its doors for business, franchise public relations can help build awareness and... Read more

Your franchise earned media coverage – Now what to do with it

There’s not a franchise business in the world that doesn’t covet positive earned media. That feature in a major franchise publication or even a mention in an article about hot franchises – anything that highlights your franchise is what you... Read more

Crisis PR: Six things you should do if your company is hit with sexual misconduct allegations

Sexual harassment or misconduct allegations have felled figures ranging from a U.S. senator and a hip-hop mogul to a folksy radio host in recent memory. Some crisis-management firms are reaping the benefits as people – some not even yet accused... Read more