Franchise Public Relations

Your Franchise Needs a Unified Social Media Strategy, franchise, social media, social, media, franchise public relations, public, relations, franchise social media,

Your Franchise Needs a Unified Social Media Strategy

It’s no longer a question of whether or not your franchise should be using social media. In 2019, it’s a requirement. Social media use was up 13% in 2018 with over 3.1 billion people using it, and 11 new people... Read more
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Public relations can help you make headlines — the good kind — and become social media rock stars

Last week, I saw an ad that claimed 80 percent of online browsers ignore advertising. I recognize the irony in my pointing out that an ad claims this or the fact that I didn’t ignore it. But, it did get... Read more
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Ripley PR: The PB&J of home service franchise development

When it comes to pairings, nothing goes together quite like peanut butter and jelly. The PB&J sandwich is a staple of American culture, with the earliest references showing up around the beginning of the 20th century. There are many reasons... Read more

Are traditional ads still the answer for your franchising business?

John Hall, author of “Top of Mind” and co-founder of Influence & Co., mentioned recently in his weekly Forbes contribution that the trend of increasing aversion to traditional advertising is, well, increasing. He cited a study conducted by Nielsen Ratings... Read more

Tell a story that sets your business apart with franchise PR

A public relations agency can’t turn a lousy franchise into a great one. Without a fantastic product or service, or a reliable franchise system, even the most dedicated PR firm won’t help in the modern hypercompetitive market. But a good... Read more
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If PR isn’t in your 2019 franchise growth plans, it should be

Whether you’re a seasoned franchisor with thousands of units or looking to start franchising your business in 2019, public relations is a key element of your growth plans that should not be overlooked. According to a Cision Earned Media Influential... Read more
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Franchise public relations helps generate leads for franchise sales

I saw an article the other day saying franchise companies need to partner with a PR agency because our full-time job is pitching stories and building our clients’ businesses and relationships while marketing departments can only devote maybe an hour... Read more

How to find the right franchise prospects – and how franchise public relations can help

Finding the right franchisees is one of the secrets to a successful franchise business. Recruit prospects who understand your brand and your products and you could be setting yourself up for steady long-term growth. But a franchisee who doesn’t get... Read more
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If disaster strikes, what do you do? PR has the magic answer

In a perfect world, everything at your franchise runs smoothly. Every employee is happy, profits are through the roof and you’re practically a modern-day Midas, watching everything you touch turn to gold at the touch of a finger. It’s a... Read more

If fate orders up a franchise crisis, Ripley will be there for you

Congratulations on your latest franchise expansion. By the way, how are you going to handle that salmonella outbreak that sickened 100 patrons at one of your franchisee’s locations? There are a lot of moving parts to a franchise network: multiple... Read more
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Public Relations