Franchise Public Relations

Who is your Franchisee?

When it comes to building your franchise brand, you need to speak to a wide audience to attract the most potential franchisees. For instance, meet Greg. He has a successful career in finance. He has spent 25 years climbing the... Read more

Teaming up with PR can take your franchise to the next level

When you look up the definition for the word “franchise,” you find several references to teams, groups or memberships. Each word makes sense consider the franchise system can refer to a lot of different things: Sports: Your favorite professional team... Read more

Communicating Your Franchise Story to Potential Owners

Every franchise network has two major stories to sell. Both are about value. One story is for the customers, the people who are buying goods and services from franchise locations. The other story is for potential franchisees. Successful franchise public... Read more

Microphones at franchise crisis press conference

Why Your Franchise Needs a Crisis Plan

Great PR Will Help You Plan Ahead Any business needs a crisis plan — especially a franchise brand. With location owners operating as the face of your franchise in their communities every day, with large numbers of employees spread across... Read more

3 Things You Should Demand From Franchise PR

When franchise executives evaluate new owners, they look for certain characteristics and skills. An effective franchisee will have experience in the industry, experience in a leadership position, an entrepreneurial mindset, financial stability and a record of business achievement. Franchisors... Read more

franchise media interview concept in studio with two people

The role of public relations in a successful franchise

When I think of franchises, I often think of sports teams. In particular, I think of the teams that consistently win, year after year. In the 70s it was the Steelers. In the 80s it was the Lakers and Celtics.... Read more

Are you marketing to the right audience?

Quick, what’s the first image that pops in your head when you hear the word millennial? If you adhere to society’s stereotypical definition, you’re picturing a young kid who doesn’t want to work and is glued to technology all day.... Read more

Three Reasons Ripley PR is the Best Choice for Your Franchise

Look for experience in franchise public relations Nobody knows the franchise industry like Ripley PR. From home service to home care, from the skilled trades to kitchen and bath refinishing, we know how to unlock the power of your brand.... Read more

HVAC technician is bored in the off season

3 Ways Specialized Franchise Public Relations Can Help with Seasonality

When you launch a new PR and marketing campaign for your franchise, it’s easy to get so focused on being a franchisor that you forget about the audiences you serve and the nuances of your specific industry. Attracting new franchise... Read more

Promoting Your Franchise Network Through Content Marketing

Needing more tools for your franchise development toolbox? Adding content marketing to your franchise public relations strategy can pay dividends in generating leads for your brand. Quality, informative content — such as blogs, bylined articles, and social media posts —... Read more