Franchise Public Relations

Are you marketing to the right audience?

Quick, what’s the first image that pops in your head when you hear the word millennial? If you adhere to society’s stereotypical definition, you’re picturing a young kid who doesn’t want to work and is glued to technology all day.... Read more

Three Reasons Ripley PR is the Best Choice for Your Franchise

Look for experience in franchise public relations Nobody knows the franchise industry like Ripley PR. From home service to home care, from the skilled trades to kitchen and bath refinishing, we know how to unlock the power of your brand.... Read more

HVAC technician is bored in the off season

3 Ways Specialized Franchise Public Relations Can Help with Seasonality

When you launch a new PR and marketing campaign for your franchise, it’s easy to get so focused on being a franchisor that you forget about the audiences you serve and the nuances of your specific industry. Attracting new franchise... Read more

Promoting Your Franchise Network Through Content Marketing

Needing more tools for your franchise development toolbox? Adding content marketing to your franchise public relations strategy can pay dividends in generating leads for your brand. Quality, informative content — such as blogs, bylined articles, and social media posts —... Read more

Man holding card for franchise opportunity

Three reasons franchises need public relations

If you’re the director of franchise development for a franchising business, you might feel pulled in a lot of different directions. You have to sell more franchises in order to keep your job, but you also don’t want to abandon... Read more

How To Build Your Business With Franchise Public Relations

You’ve got a great franchise concept. You’ve set up a system that works. But the phone calls and emails aren’t coming in — or you can’t convert the ones you get into new deals. So, what’s your next step? That... Read more

Use Stories to Make Your Refinishing Franchise Shine

Kitchen and bathroom refinishing businesses are crowding into the marketplace, so how does your franchise brand stand out? The best franchise public relations strategies capitalize on the most important assets of your network: its franchise owners and customers. Strong franchise... Read more

Whatever Your Franchise Dreams Are, You Need a Good PR Plan

The 1989 film “Field of Dreams” has a quotable moment that is still being uttered 30 years later: “If you build it, they will come.” While “Field of Dreams” is a baseball movie, the quote has come to mean so... Read more

Need Leads for Your Senior Care Franchise?

Great PR Can Bring the Right People to You Demand for senior care, especially home care, is on the rise, and the growing market offers prime business opportunities. But, as more entrepreneurs enter the senior home care space, your home... Read more