Franchise Public Relations

Why It’s Important to Hire A PR Agency That Understands Your Industry

Why does your franchise brand need a public relations strategy? That’s a trick question. All franchise brands, no matter what they do, need a franchise public relations agency that understands the industry they’re in, specializing in both franchising as a... Read more

Why Your Franchise PR Agency Should Know the Industry Like You Do

As a franchise company, you know your industry well. But does your current public relations agency? When it comes to creating successful franchise public relations strategies that can propel you to the top of your space, you need more than... Read more

plumber is happy after converting his business to a franchise

Is PR the key to more home service franchise conversions in 2020?

The home service industry – plumbing, heating, air conditioning, electrical and more – is a complicated space in which to own and run a business. To have the combination of skills necessary to not only know the trade and provide... Read more

It’s Important to Partner With an Agency Who Understands Your Industry

As a franchisor, you generally have a clear-cut idea of who you are looking for in prospective franchise owners. If prospects don’t fit the mold, they probably won’t get the opportunity to become an owner. The real question is: Would... Read more

3 Ways Franchise PR Can Make The New Decade Better Than Your Last

New Year’s resolutions are highly popular amongst the masses all over the world. People will vow to become more physically active, while others aspire to grow their careers. But people shouldn’t be the only ones with these yearly goals –... Read more

Franchise Fit: Make sure potential franchisees share your brand’s goals

Growth is a major goal for any franchise. But just adding as many locations as fast as possible isn’t a sustainable strategy. Unplanned, haphazard growth can be as bad as insufficient growth – or, in some cases, even worse. The... Read more

Give your Franchise Brand the Staying Power it Needs with Franchise PR

Franchise networks that can change with the times and keep up with customer tastes and desires have the advantage over competitors. This also requires keeping your brand in the public eye, tailoring outreach and communications to both customers and potential... Read more

Specialized franchise public relations can help grow your business.

Let PR Help You Grow Your Franchise Brand

Growing a franchise brand is hard work for even the most experienced entrepreneurs. It’s different than just owning multiple businesses. Not only do you have a brand reputation to build, but you also have to market to both potential franchise... Read more

Simplify the Conversion Process – How to Attract Quality Candidates for Your Franchise

Generation X is one of the most undervalued demographics in the U.S. Boomers and millennials seem to receive attention from the media daily, but you rarely hear about what is arguably the most forgotten generation in U.S. history. So, where... Read more

3 Franchise PR Tactics to Boost Qualified Leads in 2020

Leads: Every franchisor wants them, but not every franchisor gets enough qualified ones that translate into sales. If you’re projecting your growth for 2020, now is the time to consider how public relations can help you achieve your goals. As... Read more