Franchise Public Relations

Breaking the Frame: Video and VR for Franchise Public Relations

There’s a revolution coming that will put potential customers and franchisees in the middle of the action when it comes to marketing your franchise business. Virtual reality and 360-degree videos and photos are opening up whole new possibilities for content... Read more

When it comes to driving your B2B success, there’s a lot in a name

Three ways we can help your business thrive Any good business leader keeps up with what’s going on in the world, be it at the courthouse down the street or a revolution abroad. News affects business, and you want to... Read more

How to drive franchise prospect engagement

Three ways to communicate your franchise brand experience to prospects Successful franchisors know that the support and system you provide to a franchisee is one of your biggest selling points. However, how well is your franchise communicating this information to... Read more

Time for Your Close-Up: Use Videos to Promote Your Franchise Business

Promoting your franchise takes more than just throwing a bunch of words up on a website. The most successful companies depend on online videos as a part of their marketing strategies. This is an area where the assistance of an... Read more

Five key ways Ripley PR can bolster your business

From content development to crisis management, you need PR pros We’re in the shadow of the Great Smoky Mountains, but we get our clients plenty of light across the country and around the world. Ripley PR is a Knoxville-area... Read more

How are you responding to franchise leads?

Three ways to better speak to your franchisee prospects “We’ve been doing it this way for years.” The above statement, while probably accurate, is the unfortunate mantra of some franchisors—mostly those who are stuck in a lead generation rut. It’s... Read more

Best media coverage isn’t given – it’s earned

Press placement can bolster your credibility and create brand buzz Even the most seasoned journalists (including those who work here at Ripley) would agree: Don’t believe everything you read in the press. Most of those same journalists, however, would also... Read more

How to Use PR to Build Your Brand

Strategic Franchise Public Relations Will Help Grow Your Brand Branding is a term that is used in the franchise public relations industry (and others) to describe a number of activities a PR agency might use to increase awareness of your franchise... Read more

Your Franchise Needs a Social Media Strategy

Just when you think your franchise is doing great and your franchisees are off and running, one of them decides to go rogue on social media. They start posting to every imaginable platform with information few of your customers will... Read more