Franchise Public Relations

No More Agency Fails for Franchisors

Not all B2B franchisors get the attention they need or deserve. Failed publicity efforts are no fun, not to mention time-consuming and costly.  If you’re a Franchisor, but aren’t reaching the right potential franchise location owners, growing your brand can... Read more

A strong PR partnership can connect your franchise brand with the right audience, even in uncertain times

The COVID-19 pandemic turned the American economy on its head, leaving millions unemployed and scared. While there has been marked improvement at times, there are still a lot of folks — of all ages — wondering “what’s next?” as they... Read more

New franchise owner opens his business after franchise public relations campaign

Onboarding PR? Don’t forget your franchisees.

According to Scott Greenberg, sometimes the very thing preventing someone from pursuing franchise ownership is having a steady job. In a recent article for Entrepreneur, Greenberg stated: When unemployment increases, so does interest in franchising. Not having a job opens... Read more

Who is managing your garage door franchise social media?

Today, home service franchise businesses need to be more professional with their online image than ever before. Just one post that sends the wrong message can put a big dent in your business’ reputation, and worse yet, recovering from even... Read more

What Makes a Great Client- Agency Relationship?

Maintaining and building any type of relationship is a moving target, and when I look at my agency’s relationships with clients, I see them being similar to both a marriage and an attorney-client relationship. In a marriage, you are building... Read more

Social media illustration

Dealing with Social Media Controversy Through Public Relations

Home service franchises aren’t immune to crises. These days, it’s easier than ever for any brand to become the subject of scrutiny because of a controversial social media statement by an employee or a location owner. All it takes is... Read more

During COVID-19, Open Communication with Plumbing Franchise Clients and Employees is Crucial

Even during a worldwide pandemic certain businesses are considered essential and have been continuing to provide services to the public and other businesses. If you own a plumbing franchise business, you know this already. Your technicians are entering businesses and... Read more

Has COVID-19 Changed Franchise Discovery Days?

Discovery Days are a fixture of the franchise industry. It’s a chance for prospects and their spouses to come to headquarters, experience the company culture and lifestyle, meet the corporate team, and maybe even enjoy some time in a getaway... Read more

Franchise PR can help you land speaking engagements to boost your brand – and make the most out of the trade show experience

Trade shows are a fundamental part of the franchise business. They give companies the opportunity to show off what they do, get insight into their competitors, network with partners and potential franchisees, and catch up on new and emerging trends.... Read more

Franchise public relations can help you find the right franchisees.

How PR can Help You Find the Right Franchisees

Finding the right franchisees for your brand can sometimes be a challenge, especially when you’re looking to expand into states where you don’t already have a presence. You can’t be at every location all the time, so you need to... Read more

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Public Relations