Franchise Public Relations

Tell a story that sets your business apart with franchise PR

A public relations agency can’t turn a lousy franchise into a great one. Without a fantastic product or service, or a reliable franchise system, even the most dedicated PR firm won’t help in the modern hypercompetitive market. But a good... Read more

If PR isn’t in your 2019 franchise growth plans, it should be

Whether you’re a seasoned franchisor with thousands of units or looking to start franchising your business in 2019, public relations is a key element of your growth plans that should not be overlooked. According to a Cision Earned Media Influential... Read more

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Franchise public relations helps generate leads for franchise sales

I saw an article the other day saying franchise companies need to partner with a PR agency because our full-time job is pitching stories and building our clients’ businesses and relationships while marketing departments can only devote maybe an hour... Read more

How to find the right franchise prospects – and how franchise public relations can help

Finding the right franchisees is one of the secrets to a successful franchise business. Recruit prospects who understand your brand and your products and you could be setting yourself up for steady long-term growth. But a franchisee who doesn’t get... Read more

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If disaster strikes, what do you do? PR has the magic answer

In a perfect world, everything at your franchise runs smoothly. Every employee is happy, profits are through the roof and you’re practically a modern-day Midas, watching everything you touch turn to gold at the touch of a finger. It’s a... Read more

If fate orders up a franchise crisis, Ripley will be there for you

Congratulations on your latest franchise expansion. By the way, how are you going to handle that salmonella outbreak that sickened 100 patrons at one of your franchisee’s locations? There are a lot of moving parts to a franchise network: multiple... Read more

Local Media Coverage vs National Franchise Coverage – It’s a Different Ballgame

You operate a national franchise brand, and great news – it’s growing! New franchises are opening up in exciting new territories, but has each grand opening been as explosive as you hoped it would be? Mailing lists have been purchased,... Read more

How public relations can help with the three stages of franchise development

Whether you’re an entrepreneur looking to franchise your concept or a seasoned franchisor with 1,000+ territories, franchise development is a consistently top-of-mind issue. The growth of your franchise means more of everything—more units, more awareness, more buying power, and most... Read more

5 Ways to Increase B2B Leads

When your customer is a business, paid advertising will only get you so far. A lot of professionals decide they need a product or service, then they do their own research into potential partners. While ads can help with brand... Read more

Don’t Leave Your Franchise PR to Chance

For the people who run a regional or national franchise, public relations can seem like more of a problem than a solution. Whose interests would an agency represent? Which of the many possible audiences would be a priority? What can... Read more