Franchise Public Relations

Don’t Leave Your Franchise PR to Chance

For the people who run a regional or national franchise, public relations can seem like more of a problem than a solution. Whose interests would an agency represent? Which of the many possible audiences would be a priority? What can... Read more

Franchise screen

Three reasons why your franchise needs a public relations firm

We know. You’ve got a hefty to-do list when it comes to running a business, especially an entire franchise system. You’re aiming for constant growth as you look to attract potential franchisees. You can do this the hard way —... Read more

awareness-meter-guage

Ripley PR can help your franchise increase brand awareness

If I say “fast food,” I’ll bet at least one or two well-known franchises pop into your head. “You should grab a pizza on your way home,” is another phrase that should remind you of at least one big-name pizza... Read more

Ripley PR can make your franchise social media shine, from corporate to storefront

A common complaint from franchisees is a perceived lack of marketing support from the corporate office. Coordinating marketing messages among hundreds of franchisees can indeed be a challenge. Ripley PR, a franchise public relations agency, can help franchisors with that... Read more

Public Relations Differentiates Your Franchise from the Rest

Why do customers choose to patronize a franchise business? Is it because that business is featured on the local TV news frequently? Or because the business has the most positive reviews on Google? Or maybe the franchise’s social media posts... Read more

Are your annual franchise events boring?

Holding an annual franchise event is your chance to show your owners what being a part of your franchise is all about. Your event should be the one that all the franchisees are excited about and can’t wait to attend.... Read more

A Light Touch: Finding the Right Tone in Franchise Social Media

As a franchisor, you work hard each and every day promoting your brand. It’s serious business, and it can encourage a serious tone in everything you do; however, the best franchise public relations involves knowing how to set the right... Read more

crisis plan for franchisors

Does your franchise have a crisis plan?

At Ripley PR, we’ve spilled a lot of ink on the subject of crisis public relations. As franchise public relations experts, one of the biggest issues we see time and time again is franchise locations that don’t have a crisis plan... Read more

Using PR to Create Goodwill for Your Franchise Business

So, you’re a franchisor, and you have the perfect business model. You offer a low barrier to entry for entrepreneurs, a smokin’ hot value proposal, and the time is right to dominate your chosen market segment. With everything in place... Read more

The Human Element – How Franchise Public Relations Can Help Achieve Growth Through Storytelling

Franchise media followers regularly read the usual reports of sales figures, location growth and financial stability, and potential franchise owners will scan myriad digital indexes in hopes of finding the perfect, most fail-safe franchise for their investment dollar. With the... Read more

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Public Relations