Franchise Public Relations

Franchise Public Relations: Speaking to Two Distinct Audiences

Growth is a primary goal for most businesses, and franchises are no different. Whether it is managing capacity, choosing properties, or developing a public image, steps toward growth should always be taken in smart and efficient ways. When it comes... Read more

public relations to help boost franchise development

3 Ways Public Relations can Transform your Staffing Franchise from Boring to Brilliant

According to the American Staffing Association, there are about 20,000 staffing and recruiting companies in the U.S., which altogether operate around 39,000 offices. The trend shows that staffing businesses are continuing to help fuel the recovery by helping to find... Read more

public relations to help boost franchise development

PR Work We Do to Support Franchisees’ Grand Openings

Building awareness of new franchise locations in local markets is integral to its success. Whether these new franchise locations are months away from opening or have just opened its doors for business, franchise public relations can help build awareness and... Read more

Your franchise earned media coverage – Now what to do with it

There’s not a franchise business in the world that doesn’t covet positive earned media. That feature in a major franchise publication or even a mention in an article about hot franchises – anything that highlights your franchise is what you... Read more

Crisis PR: Six things you should do if your company is hit with sexual misconduct allegations

Sexual harassment or misconduct allegations have felled figures ranging from a U.S. senator and a hip-hop mogul to a folksy radio host in recent memory. Some crisis-management firms are reaping the benefits as people – some not even yet accused... Read more

Home Service Public Relations

Market Your Franchise Business Through Online Reviews

Franchises are only as good as their reputations. Over the years, social media online reviews have grown in importance in defining and influencing those reputations For individual franchisees, social media can give you access to more potential customers. For franchisors,... Read more

Franchisors: What is better than having a crisis plan? Having a crisis partner!

If you work for a franchisor and are responsible for marketing for franchise sales or providing materials and training for franchisees, you no doubt know how important it is to have a crisis communications plan. Having worked internally for a... Read more

franchise growth

How to leverage public relations for franchise growth

Growing a franchise beyond 100 units is no easy task. Just ask anyone who has done it. While you’re at it, go ahead and ask them if public relations had anything to do with their success. Their answer will undoubtedly... Read more

Preparation can protect your franchise brand

All it takes to ruin the reputation of a franchise company is one rogue franchisee who commits a grievous error that attracts media attention. The proverbial bad apple can indeed spoil the whole bunch. Franchisors need to reduce the risk... Read more


Put your values to work

How to make the most out of what makes your franchise unique All the great franchises have, at their core, a set of values that their entire business model revolves around. Which Wich® Superior Sandwiches is all about vibes. Ace... Read more

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Public Relations