Franchise Public Relations

If fate orders up a franchise crisis, Ripley will be there for you

Congratulations on your latest franchise expansion. By the way, how are you going to handle that salmonella outbreak that sickened 100 patrons at one of your franchisee’s locations? There are a lot of moving parts to a franchise network: multiple... Read more

Local Media Coverage vs National Franchise Coverage – It’s a Different Ballgame

You operate a national franchise brand, and great news – it’s growing! New franchises are opening up in exciting new territories, but has each grand opening been as explosive as you hoped it would be? Mailing lists have been purchased,... Read more

How public relations can help with the three stages of franchise development

Whether you’re an entrepreneur looking to franchise your concept or a seasoned franchisor with 1,000+ territories, franchise development is a consistently top-of-mind issue. The growth of your franchise means more of everything—more units, more awareness, more buying power, and most... Read more

5 Ways to Increase B2B Leads

When your customer is a business, paid advertising will only get you so far. A lot of professionals decide they need a product or service, then they do their own research into potential partners. While ads can help with brand... Read more

Don’t Leave Your Franchise PR to Chance

For the people who run a regional or national franchise, public relations can seem like more of a problem than a solution. Whose interests would an agency represent? Which of the many possible audiences would be a priority? What can... Read more

Three reasons why your franchise needs a public relations firm

We know. You’ve got a hefty to-do list when it comes to running a business, especially an entire franchise system. You’re aiming for constant growth as you look to attract potential franchisees. You can do this the hard way —... Read more

Ripley PR can help your franchise increase brand awareness

If I say “fast food,” I’ll bet at least one or two well-known franchises pop into your head. “You should grab a pizza on your way home,” is another phrase that should remind you of at least one big-name pizza... Read more

Ripley PR can make your franchise social media shine, from corporate to storefront

A common complaint from franchisees is a perceived lack of marketing support from the corporate office. Coordinating marketing messages among hundreds of franchisees can indeed be a challenge. Ripley PR, a franchise public relations agency, can help franchisors with that... Read more

Public Relations Differentiates Your Franchise from the Rest

Why do customers choose to patronize a franchise business? Is it because that business is featured on the local TV news frequently? Or because the business has the most positive reviews on Google? Or maybe the franchise’s social media posts... Read more

Are your annual franchise events boring?

Holding an annual franchise event is your chance to show your owners what being a part of your franchise is all about. Your event should be the one that all the franchisees are excited about and can’t wait to attend.... Read more