Home Service - HVAC, Plumbing and Electrical Public Relations

Home Service – HVAC, Plumbing and Electrical Public Relations

Why Home Service Brands Need PR During Seasonal Changes

Every HVAC professional knows Murphy’s Law: If a system is going to fail, it will happen on the hottest or coldest day of the year. The same idea applies to business communication. When the busy season arrives, the companies that... Read more

Customer Reviews Matter More Than Ever

As a home service contractor, your reputation is everything. Whether you’re fixing leaks, tuning up HVAC systems, or handling electrical work, people are judging your business before they ever call. The link between your online reviews and media visibility is... Read more

PR: The Secret Ingredient in a Winning Rebrand

A rebrand is more than a fresh logo or a new set of colors. It’s a transformation of how your business presents itself to the world. It may include a new name, updated messaging or even a shift in market... Read more

Home Service PR: Building Credibility That Lasts

Running a home service business isn’t easy. You’re competing in a crowded market while trying to keep customers happy and your team on track. On top of that, you already know how much trust matters. When someone calls you to... Read more

When the Unexpected Happens: How a PR Strategy Protects Your Home Service Business in a Crisis

Home service contractors show up at each jobsite ready for anything. Even with the utmost preparation, however, unexpected circumstances can arise. In some cases, they balloon into full-blown crises: a project that causes inadvertent property damage, an employee who says... Read more

Start Small, Win Big: Why Local PR Matters for Home Service Businesses

When you think about public relations, it’s natural to imagine seeing your business name in national outlets, whether that’s The Wall Street Journal or Forbes. But for plumbing, HVAC, electrical and other home service businesses, big PR wins typically start... Read more

Beyond Ads: Is Your HVAC Brand in the Media Contractors Prefer?

If your HVAC manufacturing team is counting on advertising alone to drive leads and move product, you might be missing prime opportunities with the media your contractor customers rely on the most. Implementing a robust home service public relations strategy... Read more

Create more trust for your garage door company with a home service public relations strategy.

Are you Opening (Garage) Doors in your Community, or Closing Them?

All home service companies, from HVAC to plumbing and from security to pest management, share a great responsibility – they enter a family’s private property to perform work that preserves and ensures their comfort. Garage doors companies are no different.... Read more

Maximizing your Newsletter using Home Service Public Relations

For home service contractors, the company newsletter is used to deliver news to a particular audience, whether that be internally or to your customers. But your company newsletter should be more than just a “nice-to-have.” It should be an avenue... Read more

Need Roofing Leads? Try PR Solutions.

As the recent recipient of a new roof, it was a daunting endeavor to embark on by myself. Between researching reviews, licenses, pricing and timelines, my 5-figure decision came down to one thing: Trust. I could have shaved off about... Read more