Home Service – HVAC, Plumbing and Electrical Public Relations

The Favorite Local Expert

Home service tradesmen are an invaluable asset to homeowners. Your home needs a check-up just like your dental and wellness. How do you become a local household name and build a steady clientele? Here are some ways you can boost... Read more

Ripley PR: The PB&J of home service franchise development

When it comes to pairings, nothing goes together quite like peanut butter and jelly. The PB&J sandwich is a staple of American culture, with the earliest references showing up around the beginning of the 20th century. There are many reasons... Read more

Marketing to home service businesses?

They want partners, not just vendors Whatever the type of home service company—plumbing, HVAC or electrical—the great ones all have one thing in common: The company’s owner is constantly looking for ways to improve the business. Some are looking to... Read more

How You Respond During a Crisis Says a Lot

Every home service business owner would love it if every day were filled with service calls and positive customer interactions. However, sometimes a crisis may arise that puts a stop to everything you had planned for the day. But, how do... Read more

Are You Selling a Product or Service to Home Service Companies?

If you own a B2B home service business, one of the most important aspects of your business is your reputation with your clients. Without it, other businesses will not recommend you to their own business associates. Since word-of-mouth is one... Read more

How to WIN the Interview

Tips on how an introverted home service professional can win that next media opportunity Every home service business owner wants to grow their business, and they know that landing and nailing a local TV or newspaper interview might be part... Read more

PR Can Give You SEO, But SEO Can’t Give You PR

When I speak with home service business owners, they know they need to use Search Engine Optimization (SEO) techniques to make sure their website shows up well on Google searches. And everyone knows the value of having a business’ website... Read more

How’d they do that???

Three ways public relations can put your home service business in front of customers The internet is a strange and wonderful place. As a home service business owner, you may wonder, “how is it my competitor is always showing up... Read more

“I’m not ready for PR yet”

You’re busy growing your home service business. Every day, you go to the office and work hard to motivate your team and create an outstanding culture. You are busy with hiring events and reviewing job postings and trying new things... Read more