Home Service - HVAC, Plumbing and Electrical Public Relations

Home Service – HVAC, Plumbing and Electrical Public Relations

How to Capture More Market Share (and Clogged Drains) with PR

One of my family’s favorite movies is Paddington. It’s about a marmalade-loving bear who becomes an accidental homewrecker—flooding a bathroom in a hilarious way. While it’s funny on screen, it’s a homeowner’s nightmare in real life. And when a disaster... Read more

Make the most of customer praise and positive reviews with home service PR

Positive feedback is one of life’s simple pleasures, isn’t it? Whether it’s from an employer, a friend/family member or even a customer, it’s nice knowing someone values your efforts and wants you to know it. For home service business owners,... Read more

Top 3 Reasons Your HVAC Company Should Have a PR Strategy

When a homeowner contacts an HVAC company for service, they are often looking for the quickest fix and don’t take a lot of time to research their choices. This urgency produces an opportunity for the company with the most publicity... Read more

Using PR to generate leads for your garage door franchise

A good garage door can enhance home security, contribute to the aesthetics of the home and, when it functions properly, provide homeowners with heightened convenience. Alas, for all the ways in which the trusty garage door benefits homeowners, its usefulness... Read more

Building trust for your home service business with local PR

In the home service industry, success is always predicated on trust. Whether you’re a plumber, an electrician or an HVAC technician, your work inevitably means visiting private homes and businesses—and the services you provide can have major implications for the... Read more

The Power of Perfect Positioning: Home Service Public Relations

Brand messaging can stick with you for years! That’s why crafting the perfect brand message is essential for home service companies—and why home service public relations is a crucial tool for success. When I say Reese’s Pieces, do you think... Read more

A home service public relations strategy can supercharge your foundation repair business's marketing efforts.

Strengthen Your Foundation with a Home Service Public Relations Strategy

Home service companies specializing in foundation repair and waterproofing might sometimes be tempted to skimp on marketing due to the niche they occupy. There might be some competition in most markets, but not to the degree typically experienced by HVAC... Read more

Maximizing your peak season with home service public relations

With spring right around the corner, cleaning and renovation projects are about to increase among homeowners. According to the Home Improvement Research Institute, the go-ahead decision for exterior painting projects is made during the spring and early summer. For interior... Read more

PR Elevates your Electrical Company’s Brand Recognition

It might be shocking to learn that most consumers have no idea what electricians service their area without first researching them on Google. This is probably because most potential customers don’t pay attention to electricians unless they have an electrical... Read more

Why home service companies need an outside PR partner

Home service business owners come in all shapes and sizes, but they tend to have a few character traits in common. One of those is a can-do spirit. Simply put, you don’t get into the skilled trades because you prefer... Read more