Home Service – HVAC, Plumbing and Electrical Public Relations

Branding Needs to Extend to Your Customer Reviews

While you should try your hardest, you may not be able to turn the reviewer’s experience around. Keep your other customers in mind when you respond as they likely will be more interested in how you resolved a complaint than the context of the complaint itself. Read more

Volunteers from a home service company help build a home

Let Your Good Works Shine

Tell Your Charitable Giving Story — Tactfully When I was a community journalist, I must have heard it a thousand times. A grateful recipient of charity, whether it was sponsorship of a Little League team or a whole-home renovation, would... Read more

Struggling to Hire in the Skilled Trades?

PR should be in your marketing mix Home service companies are getting hit with a double whammy. Unemployment is at record lows in the U.S., and at the same time there is a shortage of workers in the skilled trades... Read more

Bust These Home Service Myths with Great PR

Do you know the truth about the skilled trades? The negative myths about plumbers, HVAC technicians, electricians and many other skilled trades just aren’t true. Maybe you’ve heard a few, like the ones that paint home service professionals as messy... Read more

The Art of the Soft Sell

Your Content Should Get to the Point … Gently Are you tired of being sold? That’s valid, because so am I. Every hour of every day, we are bombarded with ads and marketing. Some estimates say that Americans are exposed... Read more

Changing mindsets begins with a good PR campaign

My grandad was considered an expert carpenter, and often, he had a waiting list of folks who wanted him to build them a home. I suppose he’s what you would have called a blue-collar worker, though, and for a lot... Read more

Home service public relations keeping an HVAC and plumbing team busy and happy.

I Own a Plumbing and Heating Business – Do I Even Have News to Share?

First, let’s get straight to the short answer – YES! As a public relations agency with decades of combined experience with the home service industry, we understand how busy and hectic life can be for a service business owner. In... Read more

The Positive Power of Home Service PR

Home service is one of the most competitive industries around, as those companies are constantly competing with rivals for customers and employees. Whether you do heating and air, plumbing, electrical, garage doors, pest control or some combination of the above,... Read more

Grow your Blue-Collar Business with PR

Whether your blue-collar business specializes in construction, plumbing, HVAC, electric, or any of the skilled trades, you value working with your hands, and you probably don’t like sitting at a desk doing office work. But as your business grows, you... Read more

Take Your Company to the Next Level with Blue-Collar PR

It’s an exciting time in your blue-collar business. You’ve seen great growth and are one of the market leaders in your area. All the sweat equity has finally paid off. But if you think that you can’t benefit from hiring... Read more