Social Media

Tips to Engage Your B2B Social Media Audience

Most B2B companies have social media accounts. However, many of these companies only use their social posts as a distribution list for blog posts, webinar invites and press releases. Is that a good or bad thing? A little of both.... Read more

3 Ways to Market Your Tech Startup Through Social Media

Tech startups are up against a lot of competition. Today’s tech world is full of established giants and is currently being flooded with new startups every minute. Your tech startup can’t rely on word of mouth to sell itself. Social... Read more

LinkedIn Isn’t Just for CEOs and Salesmen

LinkedIn has been the leader in social media networks for finding prospects online for B2B companies like insurance and finance. Manufacturing companies, however, have been slower to adapt and accept this new way of building relationships. There is a common... Read more

5 Tips for a Successful Franchise Social Media Strategy

Creating a franchise social media marketing strategy can be tough and complicated. It requires a lot of thought and planning to make sure you balance a unified voice with the engagement necessary for local audiences. Benefits of a Social Media... Read more

Have You Incorporated Social Media In Your B2B PR Plan?

Just about everyone from baby boomers to Gen Z is on social media these days. It’s safe to say that the new word of mouth marketing for B2B businesses is social media marketing. It is the perfect tool for enhancing... Read more

Should Your Home Service Business Be on Social Media? Yes!

Social media may not seem like a natural fit for your home service company. However, it is one of the best ways for your business to communicate with your current customers and attract new business as part of a home... Read more

Your Franchise Needs a Unified Social Media Strategy

It’s no longer a question of whether or not your franchise should be using social media. In 2019, it’s a requirement. Social media use was up 13% in 2018 with over 3.1 billion people using it, and 11 new people... Read more

Building the Perfect Manufacturing Message

In today’s world, manufacturing businesses fight for visibility in a crowded economic sector. To earn the attention of consumers, decision-makers, and potential employees, your company needs a solid manufacturing public relations strategy. Like any other manufacturing process, a great PR... Read more

Picture This: Using Instagram to Promote B2B Success

When it comes to B2B public relations, everyone thinks of using Facebook and Twitter as part of their social media strategies. The smartest B2B companies know that they have another useful tool at their disposal: Instagram. A photo-sharing app, Instagram... Read more

5 Ways to Increase B2B Leads

When your customer is a business, paid advertising will only get you so far. A lot of professionals decide they need a product or service, then they do their own research into potential partners. While ads can help with brand... Read more
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Public Relations