Manufacturing Public Relations

Put Your Experts Out Front

Your leadership team probably has strong opinions about where manufacturing is headed. They’ve seen which challenges keep coming back, which new ideas have staying power and which trends look better in a presentation than they do on the plant floor.... Read more

How a dedicated PR strategy can simplify complex industrial technology for the media

The industrial equipment sector requires specialized public relations expertise in translating complex technical information into compelling media narratives. Working with a PR firm that has proven depth in this industry improves your visibility and credibility by highlighting customer success stories,... Read more

Need Manufacturing Talent? PR Can Help With That

Hiring has become one of the biggest challenges for manufacturers. Whether it’s finding experienced technicians or leaders, many companies are competing for the same talent. Pay and benefits are important, but they’re not always enough to stand out. Many job... Read more

Implementing a solid manufacturing public relations strategy can bolster your relationship with your stakeholders.

PR Wins Distributor Trust Before the Sales Call

Your distributors, dealers and strategic partners do more than move products. They represent your brand every time they meet with a customer, answer a question or recommend a solution. That makes trust one of the most valuable assets a manufacturer... Read more

Turning Efficiency Into Meaningful Stories

When I replaced my 20-year-old HVAC unit in 2021, the only specification I really cared about was whether the unit was sized correctly for my home. And that’s a common enough occurrence to warrant coverage in USA TODAY. So, when... Read more

PR Refreshes Brands Without Losing Legacies

If your logo looks like it was designed with Microsoft Paint and your brand identity would be more at home on dial-up internet, it’s definitely time for a refresh. But before you start replacing company history with trendy buzzwords and... Read more

Reporters Are Looking for HVAC Experts

If you work in HVAC manufacturing, you know how quickly industry conversations change. One year, everyone is focused on refrigerants. The next, it’s heat pumps, electrification or new efficiency standards. Add in supply chain concerns, workforce challenges and changing regulations,... Read more

Manufacturing PR Turns Product Launches into Industry Buzz

Launching a new HVAC product without an HVAC manufacturing public relations plan is like installing a top-of-the-line air conditioner in a house with no ductwork. The technology may be impressive, but if no one experiences the results, it won’t make... Read more

Turning your operational excellence into headlines

PR Turns Operational Excellence into Headline News

Manufacturers love talking about efficiency. Faster production times. Lean processes. Six Sigma. ISO certifications. PowerPoints with 17 pie charts and the phrase “continuous improvement” in bold blue font. The problem? Reporters are not sitting around hoping someone emails them another... Read more

Your Challenges Might Be Your Best Manufacturing PR Opportunity

If you work in manufacturing, you know challenges are part of the business. Supply chain disruptions, labor shortages, shifting regulations and rising costs are conversations happening every day. You’ve likely spent years figuring out how to adapt, solve problems and... Read more