Manufacturing Public Relations

Using PR to Help Your Manufacturing Company Build a Stable Foundation

Anything built on a rocky foundation is likely to tumble over time. Even if a building looks sturdy from the outside, it can still crumble from the inside. The same applies for companies. In many different industries, there have been... Read more

5 Things to Look for When Evaluating Manufacturing Public Relations Agencies

As a manufacturer, you’ve got a solid supply chain and some exciting news around the corner and want to share the good word with the public. So, how do you get the word out? Of course, these are things that... Read more

PR is an Essential Ingredient of Manufacturing Success

Manufacturers have a lot on their shoulders these days. They are responsible for the products we purchase and use every single day, and the trade is essential to our economy. If you are in the manufacturing business, you understand the... Read more

COVID-19 Disrupted Manufacturing; PR can Highlight the Upside

At the end of 2019, the manufacturing industry was already experiencing slower growth than in 2018, and there were some mixed concerns about a tight job market, less hiring, supply chain issues and tariff worries. Then, even though there was... Read more

Speak Up: Why manufacturing industry speaking engagements are essential, and how PR can help

Manufacturing professionals probably didn’t appreciate how valuable industry conferences are until they disappeared a few months ago. With most 2020 trade events canceled, postponed or virtual as a result of the coronavirus pandemic, manufacturing insiders have lost one of the... Read more

Building a Stronger Manufacturing Business Through PR

The years ahead will continue to be challenging for all businesses, but manufacturers have to continue strengthening their brands again the prospect of future crises. Not every crisis is going to be on the level of the COVID-19 pandemic,... Read more

What Makes a Great Client- Agency Relationship?

Maintaining and building any type of relationship is a moving target, and when I look at my agency’s relationships with clients, I see them being similar to both a marriage and an attorney-client relationship. In a marriage, you are building... Read more

two manufacturing workers with tech tablet

How East Tennessee manufacturers can modernize their PR strategy

Manufacturing in 2020 barely resembles what it looked like in 1920. Today’s factory, with automation, smart technology, AI, innovative materials and advanced safety and sustainability efforts, would look like science-fiction to the industrialists of a century ago. One area, however,... Read more

It’s time to make the right connections, and that begins by partnering with the right public relations agency

A lot of folks keep referring to “the new normal,” and many of us are still trying to figure out what that means. The COVID-19 pandemic has impacted industries across the globe, and businesses of every size have had to... Read more

Manufacturing worker stands outside with mask

Build your next chapter with manufacturing PR

Some have said the global COVID-19 pandemic has been like a war; industries have scrambled to find ways to hold on and make it through, and just like during periods of war, the forced adaptation has yielded innovation. Manufacturing is... Read more