Manufacturing Public Relations

B2B decision maker reads content from manufacturing public relations strategy.

Is Your B2B Content Engaging?

Are you struggling to grow engagement with your B2B manufacturing content? If so, it’s understandable. The internet is packed with content, so creating pieces that will stand out is harder than you might think. In a B2B manufacturing setting, you’re... Read more

two manufacturing workers with tech tablet

Can public relations boost manufacturing’s image?

Here are some headlines from major news outlets in the first few weeks of 2020: S. Manufacturing Shrinks for Fifth Month, Signaling Weak Start to 2020 S. factory sector in deepest slump in more than 10 years The Trade War,... Read more

Manufacturing PR Can Promote Your Innovative Image

Manufacturing is all about working smarter, not harder. With manufacturing public relations, you can build the visibility and reputation of your brand by promoting its image as a technological innovator. Innovation Drives Value To stay competitive in the manufacturing industry,... Read more

Manufacturing public relations can help you recruit fresh talent to the manufacturing industry.

How to Keep Talent in Your Manufacturing Company’s Pipeline

Recruiting members of the younger generations to the manufacturing industry is a hot topic. Millennials have recently ranked manufacturing as their least preferred job, causing a significant uptick in job openings since 2017 for this vitally important industry. Conversely, the... Read more

Engineers and manager discussing manufacturing public relations plan

3 Ways PR can Make 2020 Your Banner Year

How PR can help your manufacturing company with recruiting, tech adoption and new markets There’s a lot to look forward to in 2020: The world’s largest time capsule, the Yahoo! Time Capsule, will be opened, the Summer Olympics will be... Read more

manufacturing professionals

Finding and Leveraging Your Voice in Manufacturing

Earned coverage is a great way to get recognition for your manufacturing company. Getting media coverage in local, national, or trade media carries a lot further than advertising. Earned media is authentic and an honest endorsement by the media outlet. PR professionals develop relationships with the media to keep your company in print. Read more

Man working in manufacturing plant

The Most Important Manufacturing Trend: A Good PR Plan

Manufacturing has come a long way, hasn’t it? From the Internet of Things becoming more commonly used to various forms of virtual or augmented reality literally changing how manufacturers see operations, manufacturing trends have become more and more technology-driven. As... Read more

Share What Sets Your Manufacturing Business Apart

In a crowded marketplace, manufacturing companies can struggle to be seen. Without the right public relations strategy, your business could be totally invisible to potential clients and customers. What Makes Me Special? However, you might wonder why you need PR... Read more

The ABCs of Z

Recruiting Gen Z for Manufacturing Jobs The world is changing. So is manufacturing. For decades, the reality has been that manufacturing is a high-tech occupation requiring specialized skills and training. Now public perception is being to catch up. Changing Views... Read more

manufacturing startup employees discuss public relations

Does Your Manufacturing Startup Need PR?

When you’re just starting a manufacturing business, your resources are likely extremely limited. Deciding where to allocate them is a matter of success and failure. When resources are scarce, they are precious. Manufacturing public relations might not seem necessary at... Read more

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Public Relations