Manufacturing Public Relations

How PR can help manufacturers beat the labor shortage

Americans think manufacturing jobs are essential to the 21st-century economy. Eighty-three percent of us say manufacturing is important to the country’s overall economic prosperity, and seven in 10 say the U.S. should invest more in manufacturing jobs. That’s according to... Read more

3 Big Benefits to Manufacturing Public Relations

In order to grow in this competitive economy, your manufacturing business must set performance goals. A public relations strategy should be one of them. Many companies realize increases in profits when they leverage the resources that a manufacturing PR agency... Read more

Balancing Human Skills with Technology in Manufacturing

A new age of manufacturing is upon us. The technological revolution, often referred to as Industry 4.0, looks different than previous shifts in manufacturing. A transition to high-tech systems will likely create more jobs than it eliminates and will provide... Read more

Your 3 Step Guide to Finding the Right Manufacturing Public Relations Agency

The process of selecting a public relations agency to support your manufacturing company can be a daunting task. With so many companies to choose from, you may feel overwhelmed. When you start your search, consider these important elements to lay... Read more

Recruit Your Next Employee Using Manufacturing Public Relations

There are plenty of bottom-line benefits to hiring a manufacturing public relations firm, but one oft-overlooked function of effective PR is the dividends it can pay in recruiting. The U.S. is facing a skilled labor shortage in trades and blue... Read more

Building the Perfect Manufacturing Message

In today’s world, manufacturing businesses fight for visibility in a crowded economic sector. To earn the attention of consumers, decision-makers, and potential employees, your company needs a solid manufacturing public relations strategy. Like any other manufacturing process, a great PR... Read more

Building a Manufacturing Startup

The role of public relations in startup growth Building a manufacturing company from the ground up involves crafting your image with the same care as your products. Startups live or die on the ability to get their brand and products... Read more

How the Right PR Can Help Manufacturing Companies Grow

With the positive outlook in the manufacturing industry, manufacturing companies have the opportunity, now more than recent years, to increase brand awareness in order to recruit future employees, connect with current customers, and reach a larger audience. In other words, if your manufacturing... Read more

Recruiting Manufacturing Employees During a Labor Shortage

The manufacturing world is changing and that brings challenges like a tight labor market, higher material costs, and increased global competition. Manufacturers can’t just continue to do business as they always have – they need to evolve to thrive. The... Read more