Manufacturing Public Relations

Speak Up: Why manufacturing industry speaking engagements are essential, and how PR can help

Manufacturing professionals probably didn’t appreciate how valuable industry conferences are until they disappeared a few months ago. With most 2020 trade events canceled, postponed or virtual as a result of the coronavirus pandemic, manufacturing insiders have lost one of the... Read more

Building a Stronger Manufacturing Business Through PR

The years ahead will continue to be challenging for all businesses, but manufacturers have to continue strengthening their brands again the prospect of future crises. Not every crisis is going to be on the level of the COVID-19 pandemic,... Read more

What Makes a Great Client- Agency Relationship?

Maintaining and building any type of relationship is a moving target, and when I look at my agency’s relationships with clients, I see them being similar to both a marriage and an attorney-client relationship. In a marriage, you are building... Read more

two manufacturing workers with tech tablet

How East Tennessee manufacturers can modernize their PR strategy

Manufacturing in 2020 barely resembles what it looked like in 1920. Today’s factory, with automation, smart technology, AI, innovative materials and advanced safety and sustainability efforts, would look like science-fiction to the industrialists of a century ago. One area, however,... Read more

It’s time to make the right connections, and that begins by partnering with the right public relations agency

A lot of folks keep referring to “the new normal,” and many of us are still trying to figure out what that means. The COVID-19 pandemic has impacted industries across the globe, and businesses of every size have had to... Read more

Manufacturing worker stands outside with mask

Build your next chapter with manufacturing PR

Some have said the global COVID-19 pandemic has been like a war; industries have scrambled to find ways to hold on and make it through, and just like during periods of war, the forced adaptation has yielded innovation. Manufacturing is... Read more

Shoring Up the Supply Chain (and Your Reputation)

Outside of purchasing departments, supply chain logistics have never been very top of mind for most people, but that’s changing. The COVID-19 pandemic has frayed supply chains throughout every industry, including manufacturing, and now shareholders, decisionmakers and the general public... Read more

Boost your Knoxville manufacturing recruitment with PR

Nestled in the beautiful foothills of the Smoky Mountains in East Tennessee, Knoxville is known for being a gateway to the national park, its vibrant community of food and craft beer fans and of course, the Vols. What people, even... Read more

Will Your Manufacturing Company be Ready for the New Normal?

It’s a challenging, almost unprecedented, time that the business community is facing. With large sections of the economy shut down, the manufacturing sector in particular feels the sting of demand destruction and frozen supply chains. But the pandemic won’t last... Read more

B2B decision maker reads content from manufacturing public relations strategy.

Is Your B2B Content Engaging?

Are you struggling to grow engagement with your B2B manufacturing content? If so, it’s understandable. The internet is packed with content, so creating pieces that will stand out is harder than you might think. In a B2B manufacturing setting, you’re... Read more