Construction Public Relations

What Makes a Great Client- Agency Relationship?

Maintaining and building any type of relationship is a moving target, and when I look at my agency’s relationships with clients, I see them being similar to both a marriage and an attorney-client relationship. In a marriage, you are building... Read more

two manufacturing workers with tech tablet

Are you using PR to transform your construction tech company into the industry leader?

Construction technology is challenging the status quo in an industry that is just now starting to accept change and innovate with groundbreaking new tools including automation, artificial intelligence, and software that saves time and produces a more consistent product.... Read more

Recruiting Construction Talent Using Public Relations

In the months ahead, construction businesses like yours will have to ramp up recruiting as the industry is expected to recover from the disruptions caused by COVID-19 during the first half of 2020. To find the skilled laborers you need,... Read more

Don’t get lost in the startup shuffle

The construction industry has been plagued by a labor shortage, a pandemic and declining employment numbers. It’s a trifecta that has proven downright detrimental at times. While the industry added 158,000 jobs in June, the sector is still facing declining... Read more

Two construction workers wear masks and distance themselves from each other

Are you prepared for the next chapter in construction?

The construction industry is experiencing somewhat of a forced evolution this year. While some states deemed construction essential and allowed jobsites to continue, others have paused many projects in efforts to help flatten the curve. Either way, companies in the... Read more

Are you Using Case Studies to Leverage New Leads for your B2B Construction Tech Business?

Effective lead generation funnels for B2B construction tech businesses is critical to their success. Some businesses use one main way to acquire new customers while others have developed several lead generation strategies. Some of those include attending trade shows, buying... Read more

Promoting Construction Tech in Challenging Times

Sometimes challenging times mean new opportunities. Tech companies are in a position to capitalize on the accelerating adoption of technology by the construction industry. Although the industry as a whole had already begun shedding its traditional reluctance to adopt new... Read more

Construction Tech is a growing field that can benefit from public relations.

Use Social Media to Recruit the Best Construction Tech Workers

Many industries are feeling the pain of the last few months’ COVID-19 restrictions and stay-at-home orders, especially the construction business and its affiliated industries. Speculation about how the future looks for these industries is widespread, but most are encouraging. What... Read more

Building a Better Future with Construction PR

With pandemic-related strictures easing over past weeks as the U.S. economy re-opens, construction companies need to put the hammer down on raising their visibility. Whatever else you can say about COVID-19, it continues to spur the adoption of new technologies... Read more

The time for tech is now, so let PR get you connected

It’s been a wild few months, hasn’t it? As the coronavirus epidemic swept through the country, it changed the way we do everything, from social interactions to the way we work. While we’ve had to adjust to a new way... Read more