Tech Public Relations

Take a structured PR approach to showcase your B2B tech innovations

Public relations is about shaping public perception. For example, the perceived public perception of Honda is that they’re an affordable and dependable vehicle. Honda’s sister brand, Acura, is considered the more luxurious and higher quality brand. You can thank strategic... Read more

Leverage strategic PR for B2B tech success

As a B2B construction technology brand, the key to standing out lies not just in innovative technology and solutions but also in how your brand is perceived by your stakeholders and current – and potential – clients. One of the... Read more

Leverage B2B public relations to secure speaking engagements for your vertical SaaS spokespeople.

Supercharge your SaaS with B2B Public Relations

Buyers are – and have been – changing. As more “younger millennial” and Generation Z professionals take on decisions in their workplaces, it’s critical that vertical SaaS companies understand the dynamics of their customers. According to a report in Forbes... Read more

ConTech Funding Rounds with Public Relations

How B2B tech public relations can promote your latest Contech funding round

Startup companies are causing disruption in the construction industry, and that’s a good thing! Companies are using construction technology (Contech) to transform their businesses into a more efficient, productive and sustainable version of themselves. In fact, venture capitalist firm Cemex... Read more

How B2B tech public relations strategies can garner your vertical tech solution earned coverage

Tech solutions in the skilled trades and other specialized industries are becoming a crowded space, and B2B tech public relations is your way to standout. With vertical technology solutions for industries like the home service community, you’ll need a PR... Read more

Breaking Through the Noise: How PR Can Make Your Vertical SaaS Stand Out

In the competitive B2B tech landscape, standing out can feel like an uphill battle for vertical SaaS companies. However, effective public relations can be a game-changer. Forbes says showcasing your business’s authenticity goes a long way in building trust and... Read more

Don’t Settle for a Mediocre B2B Tech Public Relations Partner

B2B tech companies that we speak to often have this challenge: they’re known in either their industry or in the general tech and startup space, but not both. To attract investors and potential partners, it’s important to have some visibility... Read more

Technology PR showcases your commitment to innovation

In an era of rapidly evolving technology, it can be hard for even the most innovative brands to stand out. But differentiating your tech company in today’s crowded marketplace can be critical for businesses that are looking to reach the... Read more

Tech public relations can help with your Contech goals.

Three tips for choosing the right tech public relations team

Public relations helps your construction tech company standout, when done correctly. Effective tech public relations can help you, not only build brand awareness, but also foster trust among stakeholders and drive business growth. However, if you pick the wrong PR... Read more

3 reasons your B2B tech company needs PR

You have the innovation, solutions, and are developing and improving new technology tools to help businesses improve efficiency, train employees, and streamline processes. Isn’t it time that more key decision makers in your target market know about your technology and... Read more