Tech Public Relations

How Earned Media can Benefit your B2B Tech Firm

B2B tech companies have a tough job. Not only do they have to be able to create a unique, useful piece of technology, they also have to be able to market that solution to other businesses. Sure, one could easily... Read more
Engineer uses tech provided by skilled trades software company

Upgrade your B2B tech with PR

Throughout 2020, businesses have weathered a forced adoption and implementation of technology, from conferencing and collaboration tools to contactless data transfer. For some industries, this has been a struggle. For a few, it’s been business as usual. For the skilled... Read more

Does Your B2B Tech Company Know How to Market Itself?

B2B tech public relations is about bridging the gap between tech companies and their business clients. That’s because it’s not enough to just market a product. B2B tech companies have to market themselves as the best choice for decision-makers in... Read more

What Makes a Great Client- Agency Relationship?

Maintaining and building any type of relationship is a moving target, and when I look at my agency’s relationships with clients, I see them being similar to both a marriage and an attorney-client relationship. In a marriage, you are building... Read more
two manufacturing workers with tech tablet

Are you using PR to transform your construction tech company into the industry leader?

  Construction technology is challenging the status quo in an industry that is just now starting to accept change and innovate with groundbreaking new tools including automation, artificial intelligence, and software that saves time and produces a more consistent product.... Read more
Knoxville skyline.

Is your East Tennessee Tech Company Getting the PR it Deserves?

Silicon Valley isn’t the only place in the United States that can brag about its innovative tech companies. East Tennessee, including Knoxville and Maryville, is an area that is also a breeding ground for tech innovation. However, while being on... Read more

Are you Using Case Studies to Leverage New Leads for your B2B Construction Tech Business?

Effective lead generation funnels for B2B construction tech businesses is critical to their success. Some businesses use one main way to acquire new customers while others have developed several lead generation strategies. Some of those include attending trade shows, buying... Read more
We imagine B2B tech offices look something like this.

Cut the Costs of Customer Acquisition with B2B Tech PR

Public relations isn’t just for the largest tech companies. It can be critical to the B2B tech providers who cater to the often-overlooked home service and construction sectors. Whether you’re creating tools to help general contractors save money or to... Read more
Technology like this is changing construction!

Break New Ground for Your Business with Construction Tech PR

The construction industry is embracing technology. Every day, jobsites around the world are becoming more connected with Internet of Things devices, drones, AI and more. But how does a company like yours, buried deep in the B2B construction tech space,... Read more
male IT technician working on laptop in server room

It’s Time B2B Tech Has Its Own Time in Spotlight

B2C innovations always seem to be at the forefront of tech news. Apple’s newest iPhone or other gadget  always makes waves, and Elon Musk’s latest innovations, like the Cybertruck, have reporters furiously typing up stories. Working smarter While innovations like... Read more
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Public Relations