Gaining Positive Publicity with Public Relations

When it comes to the home service industry, your brand and reputation are the bread and butter that help you earn loyal clients. They are the tools that keep the customer coming back time and time again to have you service their HVAC, plumbing or electrical equipment. Preventing bad press comes easy when you have loyal customers spreading positivity.

While word-of-mouth will help your business to an extent, gaining positive publicity on a broader scale may take a little more planning and organizing. That is where a strong home service public relations strategy comes into play. Hiring a home service public relations firm, like Ripley PR, can give contractors a competitive advantage for acquiring positive publicity through media and social media avenues.

Our experts at Ripley PR have years of experience in the Trades and possess the skills and knowledge that can give you a leg up on the competition. There are a few ways hiring Ripley PR can help your home service company get the positive publicity it deserves.

Earned Media

When it comes to marketing your company’s achievements and successes, it is easy to spend hundreds of dollars on advertisements to get the word out. While this method works, there is a better way to earn the same return. Public relations agencies use earned media to get their clients recognized in media outlets that reach broader audiences. At Ripley PR, our experts have contacts across the media industry and in trade publications. With our Rolodex of trusted journalists, our experts will pitch story ideas and promote press releases that will get your home service company noticed by the most important people – the customer.

Social Media

Social media is another avenue that will help get your name in the public eye. People today are constantly on social media platforms, whether it be Facebook or Instagram. If you want your positive news to reach the eyes of the consumer, social media is the path to take. These platforms offer an opportunity to share positive news about the company as well as showcasing your employees. Posting blogs from your website is also a strong strategy for not only drawing attention to your social media sites but also to your website. Our experts can assist your company in developing a strong social media strategy while also assisting in developing content for your pages.

Customer Reviews

Customer reviews should not be overlooked by home service companies. Anytime a customer leaves a review, positive or negative, the company should respond to it. Managing these reviews is key to developing a 5-star culture among the consumers. Our experts can help your company by managing these reviews for you so you can spend more time focusing on your home service business.

So, if you are ready to take control and develop a strong public relations strategy, give our experts a call at (865) 977-1973 or contact us online. We would love to speak with you.


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Public Relations