Does Your PR Agency Understand Your Industry?

Have you ever tried to explain your passion to somebody who simply doesn’t understand it? Or maybe you’ve tried to give directions to somebody who’s not from the area. It’s difficult, right? Sometimes, partnering with a PR agency can feel the same way. It’s vital to the success of the relationship to find an agency that understands manufacturing public relations.


There are some key reasons why your PR agency should understand the manufacturing industry:

  1. Knowledge of Target Audience

An experienced, specialized public relations agency already knows your target audience, and they know what values are important to them. With this knowledge already on-hand, your PR agency can hit the ground running to start telling your stories in a way your target audience can relate to.

  1. Journalist Relationships

A manufacturing PR agency is going to have relationships with key media contacts that typical agencies won’t. A PR agency with experience and a specialized focus on manufacturing will already have close relationships with key media members, making media outreach and good PR much easier to find.

  1. Content Creation

Content is key for boosting SEO and website traffic. By partnering with an agency that knows manufacturing, you can rest easy knowing that the content provided will resonate with readers. Whether it be blogs, press releases, case studies or newsletters, content created by an experienced agency can help get your company’s name in front of eyes that matter.

Knowledge is power, and by partnering with a manufacturing-focused PR agency, your company can have the power to reach audiences never found before. Typical PR agencies don’t have the experience or know-how to find your target audiences and produce content that will resonate. But at Ripley PR, we’re not typical. Give us a call at (865) 977-1973 or visit our website.


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Public Relations