Media Training

Crane collapse and construction news: How Ripley PR can improve your public relations

When Hurricane Irma skirted South Florida in September 2017, construction companies led the news for a few cycles. While the center city of Miami was spared a direct hit, several of the multi-story cranes that are now a ubiquitous site... Read more

Is your health IT company on the Wall of Shame?

Ripley PR can help devise a crisis plan to limit the fallout Becoming a member of a hall of fame is great. Joining the ranks on the wall of shame? Not so much. The Department of Health and Human Services... Read more

When it Comes to Public Relations, what is News?

When we think of the news, most of us picture breaking news broadcasts of shootings or political upheaval. That’s why some business owners say they don’t have any news to report (which is fortunate under those standards). But “news” includes... Read more

Crisis PR: Six things you should do if your company is hit with sexual misconduct allegations

Sexual harassment or misconduct allegations have felled figures ranging from a U.S. senator and a hip-hop mogul to a folksy radio host in recent memory. Some crisis-management firms are reaping the benefits as people – some not even yet accused... Read more

We think you should be a thought leader

Ripley PR can help, and here are three tips for success One way to further both your business and personal brand is to develop a reputation as a “thought leader” in your field. Here at Ripley PR, a Knoxville-area public... Read more

Be prepared before disaster strikes

  Hurricane Harvey highlights need for manufacturing PR we hope you won’t need A local journalist reporting from Rockport, Texas in the wake of horrible Hurricane Harvey probably spoke for most of the town when he described the scene as... Read more

When it comes to driving your B2B success, there’s a lot in a name

Three ways we can help your business thrive Any good business leader keeps up with what’s going on in the world, be it at the courthouse down the street or a revolution abroad. News affects business, and you want to... Read more

Reporters won’t swing at bad pitches

Respect, context and personability are key to good media relations We are able to draw on the experience of several professional journalists here at Ripley PR, a Knoxville-area agency representing global clients in franchise, home services, construction and manufacturing. Their... Read more

Best media coverage isn’t given – it’s earned

Press placement can bolster your credibility and create brand buzz Even the most seasoned journalists (including those who work here at Ripley) would agree: Don’t believe everything you read in the press. Most of those same journalists, however, would also... Read more

media interview

Creating a presence: How to present yourself in a media interview

3 tips to successfully represent yourself and your brand in an interview If you’re the spokesperson for your manufacturing company, you’re in the unique position of representing not only yourself, but also your brand. This is an important opportunity, because... Read more

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Public Relations