Healthcare IT Public Relations

As healthcare IT booms, public trust wanes

Strong public relations is key to building consumer faith The global digital health market is expected to grow at a rate of about 13.5 percent a year over the next decade. By 2025, the valuation of digital health companies will... Read more

Why PR is Critical as Health IT Responsibilities Continue to Increase

According to the PwC Healthcare Research Institute, two of the top 12 industry impacting trends for 2018 are the increasing investments in and development of artificial intelligence and the security surrounding the many connected devices in healthcare facilities, also known... Read more

You know how to run your healthcare IT business—let your PR firm tell your story

Healthcare IT companies require the same public relations services any other business does: media relations, branding, crisis planning, social media management. But healthcare IT professionals have specific needs that go beyond the usual PR best practices. Medical technology is developing... Read more

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Healthcare IT helps everyone; a PR firm can return the favor

While the country’s healthcare might be everyone’s favorite punching bag, healthcare information technology is making strides to improve systems and workflows for professionals and patients alike. Data can be used for research, create diagnoses or influence health trends. Devices and... Read more

Is your health IT company on the Wall of Shame?

Ripley PR can help devise a crisis plan to limit the fallout Becoming a member of a hall of fame is great. Joining the ranks on the wall of shame? Not so much. The Department of Health and Human Services... Read more

Three things every healthcare IT startup needs to do to get in front of investors

Wherever you are on your fundraising journey, one this is for certain: If you want to get to the latter stages of VC funding, and eventually cash out, you have to get maximum exposure to the right investors. As startup... Read more

Standing Out From the Crowd: Using PR to Boost Your Health IT Brand

Big data is one of the most significant opportunities available in the health-care industry. Digital records and test results, wearable technology, sensors, robotics, and artificial intelligence generate billions of bits of information that can be analyzed. That information can then... Read more

PR provides preventive medicine for healthcare IT companies

Healthcare technology companies have a legal obligation to erect barriers to data breaches. They also should engage a healthcare IT public relations firm to develop a crisis plan in case breaches occur. Data breaches can be expensive and, in some cases... Read more

Clearly Defining Your Healthcare IT Business’s Brand and Key Messages

As a Healthcare IT professional, you already know that your business operates within a niche market. You know the industry you serve very well and likely have ideal target clients lined up, but how clearly defined is your brand to... Read more