Healthcare IT Public Relations

Preparing for Cybersecurity Panics during the Pandemic

While the COVID-19 pandemic has brought out the good in many people and businesses, whose acts of kindness and generosity in challenging times inspire us, it’s also an opportunity for bad actors to take advantage of the situation. While healthcare... Read more

Uncertain times call for a solid PR strategy

Every media outlet is covering it. It’s all over social media. Your family, friends and neighbors are all talking about it. I’m referring to COVID-19, the disease caused by the coronavirus. The virus spread rapidly, creating a pandemic for our... Read more

Avoid an image disaster with healthcare IT public relations.

Supercharge your IT Company with Healthcare IT Public Relations

Artificial intelligence (AI) is become a widespread force across the health industry this year, but healthcare IT companies can face challenges that can be disastrous when things go wrong. Healthcare IT public relations can help protect your company’s image against... Read more

3 PR resolutions to grow your healthcare IT brand

Why brand building, thought leadership and patient education should be the cornerstone of your communications strategy in 2020 It happened. It’s 2020. We made it through another decade. You might have taken a few oaths in the form of traditional... Read more

In Healthcare IT, protecting the security of your customers' data is your first priority.

Public Relations Can Help Cure the Ills of Healthcare Tech

Concerns about the security of devices connected to the Internet of Things (IoT) has grown in recent years. In June 2019 alone, researchers discovered that 2 billion records had been exposed in a breach related to a smart home device... Read more

Keep the Reputation of Your Tech Company Healthy

Consumer distrust is a contagion that saps the ability of healthcare IT companies to succeed, but there are ways to boost the health of their reputations. Healthcare IT public relations can help inoculate technology companies against the dangers of the... Read more

Hospital meets with a healthcare IT business

Tout Your Reputation with Healthcare IT PR

How pristine is your track record? As a healthcare IT provider, you already know how valuable your role is to the privacy and security of not only your client but to their thousands of customers. The stakes, however, are increasing... Read more

Doctor using virtual reality healthcare technology

Keeping the ‘Care’ in ‘Healthcare Tech’

Tell Your Patient-Focused Story with Great PR A tweet caught my eye today. Dr. Sachin H. Jain of CareMore Health had these words of wisdom about healthcare technology: What if — rather than “innovation” in healthcare — we committed to... Read more

Put Your Healthcare Tech Breakthrough to Work with Great PR

It’s no substitute for a human touch, but healthcare technology can work hand-in-hand with providers to deliver better outcomes for patients. Technology holds the potential to touch lives across all aspects of the healthcare, from VA hospitals providing veterans with... Read more

Three Ways PR Can Strengthen Your Brand

In a world of misinformation, it can be especially important to create a strong brand with a focused message. The digital health industry is continuing to grow and is expected to be worth nearly $540 billion dollars by 2025. As... Read more