Healthcare IT Public Relations

Clearly Defining Your Healthcare IT Business’s Brand and Key Messages

As a Healthcare IT professional, you already know that your business operates within a niche market. You know the industry you serve very well and likely have ideal target clients lined up, but how clearly defined is your brand to... Read more

What the Doctor Ordered

From online clinics to diagnostic tools to electronic records, information technology has transformed health care in the United States. The University of Illinois has found that IT has made treatment more accessible, improved care and efficiency, and bolstered disease control... Read more

Ripley Can Diagnose, Cure and Keep Your Healthcare IT Communications Healthy

Lawsuits are common in the healthcare IT world, and automation and digital record-keeping will continue to mark the evolution of patient care. A professional public relations agency can help you limit the damage from legal claims as well as help... Read more

Importance of Customer References in Healthcare IT: Can Public Relations Help?

Healthcare IT companies occupy a niche industry, and the number of available clients can be limited. Standing out from competitors is of paramount importance to success, and customer references can often make all the difference. Part of the role a... Read more

Are Your Executives Speaking at Healthcare IT Events?

Attending conventions, conferences and other health IT industry events is a part of doing business. It’s a chance to connect with your colleagues, meet new business contacts and collect prospects. It’s also a great opportunity to learn more about different... Read more

Health IT Public Relations: PR Professionals Can Help you Get Top Speaking Engagements

What are the best opportunities to deliver your company’s message to its target audiences in health IT? There are many opportunities for businesses in health IT to attend a multitude of events and trade shows. But which ones are useful... Read more

Escaping the Hall of Shame: Protect Your Health IT Business with a Cybercrisis PR Plan

So, your health technology company is about to hit the big time, but with scale comes the potential for devastating data breaches. Do you have a healthcare IT public relations plan in place to help you recover if the worst... Read more

Health Information Technology, Do You Need Public Relations?

In the highly regulated and rapidly growing field of health information technology, public relations is no longer an option; it is a necessity. Every health IT company wants to be at the top of the decision makers’ minds when the... Read more

Why Successful Health IT companies Never underestimate Social Media

Is your digital marketing as effective as your face-to-face marketing? Digital channels can be as effective in triggering a dialogue about your health IT products as face-to-face selling, according to a recent survey done by Bain & Company. Websites and... Read more

How PR can help you maximize exposure at Trade Shows

Boost your exposure at trade shows with health IT public relations Nothing competes with the face-to-face exposure you get at trade shows. It is a traditional marketing strategy that many health IT companies use to showcase their latest products and... Read more