Healthcare IT Public Relations

3 PR resolutions to grow your healthcare IT brand

Why brand building, thought leadership and patient education should be the cornerstone of your communications strategy in 2020 It happened. It’s 2020. We made it through another decade. You might have taken a few oaths in the form of traditional... Read more

In Healthcare IT, protecting the security of your customers' data is your first priority.

Public Relations Can Help Cure the Ills of Healthcare Tech

Concerns about the security of devices connected to the Internet of Things (IoT) has grown in recent years. In June 2019 alone, researchers discovered that 2 billion records had been exposed in a breach related to a smart home device... Read more

Keep the Reputation of Your Tech Company Healthy

Consumer distrust is a contagion that saps the ability of healthcare IT companies to succeed, but there are ways to boost the health of their reputations. Healthcare IT public relations can help inoculate technology companies against the dangers of the... Read more

Hospital meets with a healthcare IT business

Tout Your Reputation with Healthcare IT PR

How pristine is your track record? As a healthcare IT provider, you already know how valuable your role is to the privacy and security of not only your client but to their thousands of customers. The stakes, however, are increasing... Read more

Doctor using virtual reality healthcare technology

Keeping the ‘Care’ in ‘Healthcare Tech’

Tell Your Patient-Focused Story with Great PR A tweet caught my eye today. Dr. Sachin H. Jain of CareMore Health had these words of wisdom about healthcare technology: What if — rather than “innovation” in healthcare — we committed to... Read more

Put Your Healthcare Tech Breakthrough to Work with Great PR

It’s no substitute for a human touch, but healthcare technology can work hand-in-hand with providers to deliver better outcomes for patients. Technology holds the potential to touch lives across all aspects of the healthcare, from VA hospitals providing veterans with... Read more

Three Ways PR Can Strengthen Your Brand

In a world of misinformation, it can be especially important to create a strong brand with a focused message. The digital health industry is continuing to grow and is expected to be worth nearly $540 billion dollars by 2025. As... Read more

Healthcare IT company responds to a crisis

Into the Breach

How Will Your Healthcare IT Company Respond to Crisis? As a healthcare IT innovator, you’ve shouldered a lot of responsibility. A flaw in your programming, or a flaw in your product’s security, could put patient records, or even patients’ lives,... Read more

Telehealth on smartphone shows importance of healthcare IT public relations

How can content marketing grow trust in telehealth?

As an innovator of healthcare technology, you may think that your marketing audience is strictly B2B, and that your message only needs to be heard and understood by the decision-makers in healthcare organizations. You do need to market your innovations... Read more

Are You Fully Prepared for Telehealth?

Telehealth is defined as “the use of electronic information and telecommunications technologies to support and promote long-distance clinical health care, patient and professional health-related education, public health and health administration,” according to U.S. Department of Health and Human Services. While... Read more