Healthcare IT Public Relations

Health Information Technology, Do You Need Public Relations?

In the highly regulated and rapidly growing field of health information technology, public relations is no longer an option; it is a necessity. Every health IT company wants to be at the top of the decision makers’ minds when the... Read more

Why Successful Health IT companies Never underestimate Social Media

Is your digital marketing as effective as your face-to-face marketing? Digital channels can be as effective in triggering a dialogue about your health IT products as face-to-face selling, according to a recent survey done by Bain & Company. Websites and... Read more

How PR can help you maximize exposure at Trade Shows

Boost your exposure at trade shows with health IT public relations Nothing competes with the face-to-face exposure you get at trade shows. It is a traditional marketing strategy that many health IT companies use to showcase their latest products and... Read more

How are your competitors getting so many mentions in the trade magazines?

Are you flipping through the different trade publications and getting frustrated because you continue to see the same competitors mentioned? Not in an advertisement, but in an actual article. How are they continuing to make it into these articles, but... Read more

The trade show isn’t dead, you’re just not doing it right

Three ways to boost your brand at the next trade show It doesn’t take much research to see and hear why health IT companies have scaled back from trade show involvement: “Everything is digital nowadays.” “It costs too much.” “We... Read more

How PR can establish your health IT company as a leader in 2017

Three ways public relations can boost your health IT company If you run a health IT company and are looking to increase your client base and gain more investor exposure, 2017 will be a pivotal year. Even despite the volatility... Read more

Healthcare IT data breach crisis - Ripley PR

Preparing for the worst: PR risk management for your healthcare IT company

Three tips to prepare you for a health IT public relations crisis Risk is a natural part of the healthcare system, and healthcare IT is no different. All you have to do is visit the Office of Civil Rights news... Read more

Why Hire a Specialist Agency?

Let’s assume you understand all the reasons why it’s good to have a good PR firm in your corner. You understand that getting your good news into credible publications is better by far than paying for advertising. You want to... Read more

Healthcare IT public relations Ripley PR

PR can drive more business for healthcare IT companies

For many in the healthcare and pharmaceutical industries, the costs associated with healthcare product development and management are staggering. Studies have shown that the time frame of developing a drug can take over 12 years to get full approvals and... Read more

Does PR Play a Role in Marketing your Health IT Product?

Public Relations is one of the most cost-effective ways of marketing your Healthcare IT company or products. PR is more economical than traditional advertising, and offers numerous, unique benefits for healthcare IT companies. As an agency specializing in healthcare IT, Ripley... Read more