Healthcare IT Public Relations

Doctor using virtual reality healthcare technology

Keeping the ‘Care’ in ‘Healthcare Tech’

Tell Your Patient-Focused Story with Great PR A tweet caught my eye today. Dr. Sachin H. Jain of CareMore Health had these words of wisdom about healthcare technology: What if — rather than “innovation” in healthcare — we committed to... Read more

Put Your Healthcare Tech Breakthrough to Work with Great PR

It’s no substitute for a human touch, but healthcare technology can work hand-in-hand with providers to deliver better outcomes for patients. Technology holds the potential to touch lives across all aspects of the healthcare, from VA hospitals providing veterans with... Read more

Three Ways PR Can Strengthen Your Brand

In a world of misinformation, it can be especially important to create a strong brand with a focused message. The digital health industry is continuing to grow and is expected to be worth nearly $540 billion dollars by 2025. As... Read more

Healthcare IT company responds to a crisis

Into the Breach

How Will Your Healthcare IT Company Respond to Crisis? As a healthcare IT innovator, you’ve shouldered a lot of responsibility. A flaw in your programming, or a flaw in your product’s security, could put patient records, or even patients’ lives,... Read more

Telehealth on smartphone shows importance of healthcare IT public relations

How can content marketing grow trust in telehealth?

As an innovator of healthcare technology, you may think that your marketing audience is strictly B2B, and that your message only needs to be heard and understood by the decision-makers in healthcare organizations. You do need to market your innovations... Read more

Are You Fully Prepared for Telehealth?

Telehealth is defined as “the use of electronic information and telecommunications technologies to support and promote long-distance clinical health care, patient and professional health-related education, public health and health administration,” according to U.S. Department of Health and Human Services. While... Read more

As healthcare IT booms, public trust wanes

Strong public relations is key to building consumer faith The global digital health market is expected to grow at a rate of about 13.5 percent a year over the next decade. By 2025, the valuation of digital health companies will... Read more

Why PR is Critical as Health IT Responsibilities Continue to Increase

According to the PwC Healthcare Research Institute, two of the top 12 industry impacting trends for 2018 are the increasing investments in and development of artificial intelligence and the security surrounding the many connected devices in healthcare facilities, also known... Read more

building blocks social capital

Why social capital matters for your healthcare IT company

  Precision medicine, blockchain, AI, advanced analytics, cloud computing: The next generation of healthcare IT is always on the horizon. You know what else is on the horizon? Data breaches. According to HealthcareInfoSecurity, there have been 4.3 million health data... Read more

You know how to run your healthcare IT business—let your PR firm tell your story

Healthcare IT companies require the same public relations services any other business does: media relations, branding, crisis planning, social media management. But healthcare IT professionals have specific needs that go beyond the usual PR best practices. Medical technology is developing... Read more

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Public Relations