Build Better Construction Public Relations with Social Media Integration

Add to your construction public relations plan with in-house social media support.Social media does not often enter the mind when thinking about dusty work sites, but this is often a missed opportunity when it comes to building your company with construction public relations as the perfect shot isn’t always a high contrast photo of the completed project.

Capturing moments during the construction–when you cut the perfect footers or successfully manage a complicated and difficult stormwater outflow into protected waters–can demonstrate your expertise and competence in your trade.

Social Media Attracts More Attention

Making people aware of what you do–and how well you do it–is fundamental in attracting new clients. Whether you plant those markers on Instagram or grade the heights of LinkedIn, delivering a strong narrative with equally powerful visuals will help establish you as a leader in your industry, keeping you top of mind and in command of your audience’s attention.

Whether you’re on the engineering side planning and overseeing the construction, or on the finish side, slapping on trim, drywall mud and paint, taking shots of the work in progress opens opportunities to display skill and how you overcame challenges in the work.

Social Media Builds Credibility

As you load your chosen channels with content that touts your excellence, your construction company gains more authority in its industry–images and articles easily detailing the process and highlights of your projects, fully capturing your ability to deliver groundbreaking work that stands up to the measure.

Potential clients are able to look beyond the finished project and have greater confidence in your company. They are more readily trusting in your ability to deliver quality at every stage of the construction process.

Social Media Augments Your Portfolio

Have a client looking to disturb 3 acres of land for new commercial construction? Share an album of photos and videos from your Instagram or Facebook account. These can not only capture interest with the visuals and tell a narrative about the project, but they can also link back to your portfolio or case study for deeper review and consideration.

To learn more about how social media can boost your credibility and awareness through construction public relations efforts, contact Ripley PR, or call 865-977-1973 today.

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