Good to Great B2B Public Relations

Why B2B Tech Companies Need Public Relations to Grow their Clout

Getting attention for your B2B tech company isn’t as easy as just paying for an advertisement or commercial. Reaching business decisionmakers isn’t the same as reaching consumers. That’s why your best bet is to partner with an experienced B2B tech... Read more

Your first resolution should be partnering with a great PR agency

A new year offers so much potential. We’re filled with hope at the opportunities that await, and new adventures are just waiting to be found. For some, that could be a new business venture, a new job or maybe just... Read more

The best of both worlds: Partner with the downhome PR agency with a global reach

We’re bombarded with advertisements everywhere we go. Billboards tell us the best cheeseburger in town is just two exits ahead. Our social media is covered in ads for items we might have discussed with friends. Our favorite TV shows have... Read more

Bolster your HVAC or plumbing manufacturing workforce with PR

For manufacturers serving the HVAC and plumbing industries, it’s been a year of increasing demand marked with some challenges along the way. Contractors are finding that business is good, and in fact, it’s really good. Homeowners aren’t shying away from... Read more

5 Ways Digital Strategies to Maintain your B2B Edge

The future is uncertain, but one thing is clear. Business must continue to evolve. How do you switch from your past B2B public relations strategies to new ones? It might be time to hire professional help by engaging an experienced... Read more

Now is the Time for B2B Logistics Tech to Shine

Does your company provide B2B tech tools to enhance and protect supply chains for manufacturers, distributors, and, ultimately, the consumer? It the wake of the COVID-19 epidemic, as companies worldwide reassess the strength and resiliency of their supply chains, now... Read more

Is your Knoxville Business an Important Link in the Supply Chain?

Manufacturers in Knoxville and East Tennessee have weathered many challenges over the years. The disruptions caused to global supply chains by- COVID-19 are just the latest. Now, manufacturers must reassure their own shareholders, client base, purchasers and decisionmakers and the... Read more

We’re living in a digital world, and PR can help your B2B company navigate it successfully

Madonna had a song back in the day about how we were living in a “material world.” Today, though, I think she could easily change those lyrics to “digital world” instead. Once upon a time, physical contact and interaction was... Read more

Engineer uses tech provided by skilled trades software company

Upgrade your B2B tech with PR

Throughout 2020, businesses have weathered a forced adoption and implementation of technology, from conferencing and collaboration tools to contactless data transfer. For some industries, this has been a struggle. For a few, it’s been business as usual. For the skilled... Read more

COVID-19 Disrupted Manufacturing; PR can Highlight the Upside

At the end of 2019, the manufacturing industry was already experiencing slower growth than in 2018, and there were some mixed concerns about a tight job market, less hiring, supply chain issues and tariff worries. Then, even though there was... Read more