Good to Great B2B Public Relations

Rolling out PR for your business

We can talk all day about the benefits of adding public relations to your marketing strategy, but first, you need a starting point. There are several things to consider when looking into PR, such as the direction of your brand,... Read more

3 Ways B2B PR Can Boost Your Brand Reputation

If you’re looking for your next step in growing your B2B, public relations may be the answer. Many think of PR as something to consider after your brand’s reputation has been negatively impacted. However, the most effective use of PR... Read more

3 Steps to Lead Generation Through Podcast Appearances

When it comes to public relations, there is an outlet for nearly everything. A magazine directed specifically to your target audience, a news segment that talks specifically about what you do, and just over the past decade or so, podcasts... Read more

Your B2B tech company deserves a PR agency that loves technology

In the ever-changing world of B2B technology, getting potential clients and the public at large to understand your company’s application or platform is half the sales battle. But, if your public relations agency can’t seem to grasp the technology behind... Read more

Transform your B2B tech brand through thought leadership

Everyone needs a competitive edge, especially within the B2B tech space. You may share similarities with others, but you have the ability to position your brand in a way that stands out. With 96 percent of B2B buyers wanting more... Read more

Case studies are read, trusted and should be used to show you’re the expert

When business consumers want to purchase products or services, they want to know what the experts think. They trust academics, technical experts, and, most of all, they trust other satisfied customers within their industry. That’s why case studies are one... Read more

Back your SEO with a B2B PR plan

SEO is incredibly important for any business seeking to attract their audience to their site. An organic increase in site traffic can help prospects field their initial questions about your product and can fill your sales pipeline with warm leads... Read more
You’ve just hit a huge milestone for your company, and you want to keep that momentum going. The right B2B public relations strategy can drive up sales and even give you a head start on your next round of funding.

Using B2B public relations to announce your series funding

You’ve just hit a huge milestone for your company, and you want to keep that momentum going. The right B2B public relations strategy can drive up sales and even give you a head start on your next round of funding.... Read more

Get the references you need through PR

When you apply for a job, you’re typically expected to list references. You can tell them all your credentials, how great you are at X Y and Z, but without confirming these qualifications with a third party, your potential employer... Read more
Good photos, recommended by a B2B public relations partner, can take your tech company to the next level.

How Picture-Perfect Photos Can Help Your B2B Tech Company

They say a photo speaks a thousand words, and as cliché as that may sound, the truth remains as loud and clear as the day the first flash went off. There is an undeniable narrative power to photography, silently speaking... Read more
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Public Relations