Creating Trust in Your B2B Company Through Great PR
It’s no longer sufficient just to promote products or services. Your company has to promote the quality of its business culture through B2B PR.
Read more
Good to Great B2B Public Relations
PR Can Make Your B2B Dreams a Success
Everyone’s got an idea how to grow a B2B business. From growth hacking to lead generation, everyone is an expert on how to excel in the B2B industry. But, who can you trust? When you’ve put your blood, sweat and...
Read more
3 Reasons Good PR Is Essential for B2B Businesses
Public relations can deliver the tangible results business leaders want Skepticism about PR can be especially strong among B2B companies. For distributors and manufacturers who sell primarily to other businesses, the markets are more narrow than they are for consumer-facing...
Read more
B2B, You Have an Audience, What Are You Putting Out There?
Positioning yourself as a customer satisfaction leader is more important than ever for B2B. The digital age has given companies much more visibility when choosing a vendor. What are you putting out there? Is it effective? B2B companies have thrived...
Read more
4 results B2B public relations can deliver
If you’re in the business of selling to other businesses, public relations needs to be a part of your communications strategy in 2019. B2B public relations encompasses a wide variety of tactics—from social media, events and content creation to reputation...
Read more
Let’s Get Real: Authenticity is Key for Marketing and PR
Today’s audience is inundated with ads and marketing all day, every day. As a result, they’ve grown thicker skins when it comes to attempts to sell. They’re viewing advertising and marketing with a skeptical eye. According to Statista, in 2017...
Read more
3 B2B Public Relations Myths to Put to Bed
At Ripley PR, one of our specialties is B2B public relations. We work with companies all across the globe that don’t sell a single item to consumers. Along the way, we’ve found that there are some misconceptions about public relations...
Read more
Giving Your B2B Company the Gift of PR
Owners of B2B companies want the highest return on investment for any expenditure. When it comes to marketing and public relations, they want to see real results that can be measured in leads generated and products sold. If you own...
Read more
Picture This: Using Instagram to Promote B2B Success
When it comes to B2B public relations, everyone thinks of using Facebook and Twitter as part of their social media strategies. The smartest B2B companies know that they have another useful tool at their disposal: Instagram. A photo-sharing app, Instagram...
Read more
The Strategy Behind Results: B2B Public Relations
Implementing a public relations strategy can be the just inspiration your company needs to create stronger partnerships and increase revenue. When you think about the future of your business, it’s important to consider whether or not you’re leveraging all the...
Read more
