Good to Great B2B Public Relations

b2b-public relations-social media

Tips to Engage Your B2B Social Media Audience

Most B2B companies have social media accounts. However, many of these companies only use their social posts as a distribution list for blog posts, webinar invites and press releases. Is that a good or bad thing? A little of both.... Read more

B2B public relations helps a brand maximize trade show time.

How to Be a Trade Show Star

Great B2B Public Relations Puts Your Brand in the Spotlight There’s an art to promoting a B2B product or service. Advertising and marketing channels that work for B2C and retail companies don’t necessarily apply, and many B2B decision-makers aren’t easily... Read more

Three Ways to Get the Most Out of B2B Public Relations

Conventional wisdom says any publicity is good publicity. There are plenty of exceptions to that rule, but it tends to be more relevant for B2C companies than B2B ones. Reaching the widest possible audience pays off more when your top... Read more

Invasion of the Pod(cast) People: New Opportunities for B2B PR

So, what’s the best new opportunity to reach the audience of decision-makers and business leaders that your B2B company is seeking? The simple answer: Podcasting. Writing in Forbes, Moira van den Akker reports that podcasts, a digital alternative to radio-based... Read more

B2B Public Relations to Beat Out the Competition

Your audience wants to get to know you before you ever meet in person. They have a right to know who they are considering and you have the opportunity to gain their trust through great B2B public relations. Read more

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PR Creates Conversations for Your B2B Business

Journalists answer six questions when writing an article: who, what, when, where, why and how. They’re vital to an article’s flow and capacity to be informative. After all, a journalist is having a conversation with his or her readers, and... Read more

businessman persuading businesswoman

Why storytelling is key for B2B awareness

From a historical perspective, storytelling is as old as our time here on Earth. It’s an intrinsic human characteristic — something that is in our very nature. Over the years, storytelling has shifted from oral traditions to written narratives, from... Read more

Two B2B representatives deliver their message over video.

The Power of Video in B2B Public Relations

One could argue that one of the advantages a B2B company has in delivering its message is that most operating in the B2B space occupy a niche and have a very clear audience. B2C companies may have an ideal customer... Read more

Does Influencer Marketing Work for B2B?

Influencer marketing has been around for longer than Instagram and Snapchat. In the 80s and 90s, we called it “celebrity endorsement.” But the social media age has put everyday people on center stage, giving them a voice and allowing them... Read more

Business meeting at cafe

Grow Your Business with B2B PR

When it comes to marketing and advertising, B2B companies don’t have as many options as consumer-facing companies. Their audiences tend to be smaller and more specific than B2C ventures. After all, anyone can drink a soda, but only a few... Read more

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