Good to Great B2B Public Relations

Creating Trust in Your B2B Company Through Great PR

It’s no longer sufficient just to promote products or services. Your company has to promote the quality of its business culture through B2B PR. Read more

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PR Can Make Your B2B Dreams a Success

Everyone’s got an idea how to grow a B2B business. From growth hacking to lead generation, everyone is an expert on how to excel in the B2B industry. But, who can you trust? When you’ve put your blood, sweat and... Read more

Man and woman B2B public relations meeting

3 Reasons Good PR Is Essential for B2B Businesses

Public relations can deliver the tangible results business leaders want Skepticism about PR can be especially strong among B2B companies. For distributors and manufacturers who sell primarily to other businesses, the markets are more narrow than they are for consumer-facing... Read more

B2B, You Have an Audience, What Are You Putting Out There?

Positioning yourself as a customer satisfaction leader is more important than ever for B2B. The digital age has given companies much more visibility when choosing a vendor. What are you putting out there? Is it effective? B2B companies have thrived... Read more

team planning b2b public relations strategy

4 results B2B public relations can deliver

If you’re in the business of selling to other businesses, public relations needs to be a part of your communications strategy in 2019. B2B public relations encompasses a wide variety of tactics—from social media, events and content creation to reputation... Read more

Ripley PR B2C Public Relations

Let’s Get Real: Authenticity is Key for Marketing and PR

Today’s audience is inundated with ads and marketing all day, every day. As a result, they’ve grown thicker skins when it comes to attempts to sell. They’re viewing advertising and marketing with a skeptical eye. According to Statista, in 2017... Read more

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3 B2B Public Relations Myths to Put to Bed

At Ripley PR, one of our specialties is B2B public relations. We work with companies all across the globe that don’t sell a single item to consumers. Along the way, we’ve found that there are some misconceptions about public relations... Read more

Giving Your B2B Company the Gift of PR

Owners of B2B companies want the highest return on investment for any expenditure. When it comes to marketing and public relations, they want to see real results that can be measured in leads generated and products sold. If you own... Read more

Picture This: Using Instagram to Promote B2B Success

When it comes to B2B public relations, everyone thinks of using Facebook and Twitter as part of their social media strategies. The smartest B2B companies know that they have another useful tool at their disposal: Instagram. A photo-sharing app, Instagram... Read more

The Strategy Behind Results: B2B Public Relations

Implementing a public relations strategy can be the just inspiration your company needs to create stronger partnerships and increase revenue. When you think about the future of your business, it’s important to consider whether or not you’re leveraging all the... Read more

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Public Relations