Good to Great B2B Public Relations

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It’s Time to Step Up Your Game If You Want to Reach Industry Decision-Makers

As a kid, I used to love commercials. Sure, they interrupted my shows, but I got to see new toys I could ask Mom for or what tasty treats my favorite restaurants might have on special. Christmas commercials were especially... Read more

Using PR to Promote Your Industry Event

Events don’t organize themselves. It takes a lot of hard work to organize any conference, trade show or franchise event. It can require coordinating the work of dozens or even hundreds of people, all coming together to create a venue... Read more

Give Your Story a Wider Reach With B2B PR

Everyone has a story to tell, even the smallest companies that market directly to other businesses. B2B public relations can help share those stories with your prospective buyers. By working with a B2B public relations agency to raise brand awareness... Read more
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How storytelling can help your business during organizational change

How do you persuade people to change? How do you get people to work together? How do you communicate who you are? How do you lead your team and customers into the future? If you’re in an organization looking to... Read more

Engaging with Millennial Stakeholders

ns has evolved quite a bit with the advancement of social platforms and big developments in technology tools. Here are some strategies to consider when engaging with your millennial audience: Read more
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Tips to Engage Your B2B Social Media Audience

Most B2B companies have social media accounts. However, many of these companies only use their social posts as a distribution list for blog posts, webinar invites and press releases. Is that a good or bad thing? A little of both.... Read more
B2B public relations helps a brand maximize trade show time.

How to Be a Trade Show Star

Great B2B Public Relations Puts Your Brand in the Spotlight There’s an art to promoting a B2B product or service. Advertising and marketing channels that work for B2C and retail companies don’t necessarily apply, and many B2B decision-makers aren’t easily... Read more

Three Ways to Get the Most Out of B2B Public Relations

Conventional wisdom says any publicity is good publicity. There are plenty of exceptions to that rule, but it tends to be more relevant for B2C companies than B2B ones. Reaching the widest possible audience pays off more when your top... Read more

Invasion of the Pod(cast) People: New Opportunities for B2B PR

So, what’s the best new opportunity to reach the audience of decision-makers and business leaders that your B2B company is seeking? The simple answer: Podcasting. Writing in Forbes, Moira van den Akker reports that podcasts, a digital alternative to radio-based... Read more

B2B Public Relations to Beat Out the Competition

Your audience wants to get to know you before you ever meet in person. They have a right to know who they are considering and you have the opportunity to gain their trust through great B2B public relations. Read more
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Public Relations