Good to Great B2B Public Relations

5 Ways Digital Strategies to Maintain your B2B Edge

The future is uncertain, but one thing is clear. Business must continue to evolve. How do you switch from your past B2B public relations strategies to new ones? It might be time to hire professional help by engaging an experienced... Read more

Now is the Time for B2B Logistics Tech to Shine

Does your company provide B2B tech tools to enhance and protect supply chains for manufacturers, distributors, and, ultimately, the consumer? It the wake of the COVID-19 epidemic, as companies worldwide reassess the strength and resiliency of their supply chains, now... Read more

Is your Knoxville Business an Important Link in the Supply Chain?

Manufacturers in Knoxville and East Tennessee have weathered many challenges over the years. The disruptions caused to global supply chains by- COVID-19 are just the latest. Now, manufacturers must reassure their own shareholders, client base, purchasers and decisionmakers and the... Read more

We’re living in a digital world, and PR can help your B2B company navigate it successfully

Madonna had a song back in the day about how we were living in a “material world.” Today, though, I think she could easily change those lyrics to “digital world” instead. Once upon a time, physical contact and interaction was... Read more

Engineer uses tech provided by skilled trades software company

Upgrade your B2B tech with PR

Throughout 2020, businesses have weathered a forced adoption and implementation of technology, from conferencing and collaboration tools to contactless data transfer. For some industries, this has been a struggle. For a few, it’s been business as usual. For the skilled... Read more

COVID-19 Disrupted Manufacturing; PR can Highlight the Upside

At the end of 2019, the manufacturing industry was already experiencing slower growth than in 2018, and there were some mixed concerns about a tight job market, less hiring, supply chain issues and tariff worries. Then, even though there was... Read more

A PR Partner Can Grow the Online Presence of Your Knoxville Business

As an East Tennessee business, your brand doesn’t have to settle for regional visibility. One thing to keep in mind is, even if your business is located in Knoxville or Maryville, using the expertise of a global PR agency can... Read more

Using Case Studies to Promote Your Home Service B2B Company

Seeing may be believing, but getting home service contractors to take a look at your B2B company’s products might take a little work. Plumbing appliance manufacturers like yours need to be able to educate contractors about the solutions you offer.... Read more

Is your B2B firm prepared for a post-COVID-19 recovery? PR can help

We are still in the midst of the pandemic, and while some areas of the country are doing pretty well, others are doing far worse. But there is light at the end of the tunnel. Vaccines are in the works,... Read more

Is your Knoxville business using professionals to write your content?

The popular saying, “Content is king,” is still true. Today, however, content means more than text. It includes photos, videos, art and anything else that a customer sees or reads. As a Knoxville business owner, your company probably has lots... Read more