Good to Great B2B Public Relations

Why Some Tech Brands Earn More Media Coverage

In the world of B2B tech public relations, there’s one mistake brands make over and over again: treating journalists like marketers. Reporters don’t want a sales pitch. They don’t want a product demo disguised as “industry insight.” And they definitely... Read more

What AI Says About Your Company

Have you ever asked an AI platform about your own company? Not your website. Not your marketing copy. Just a simple question like a potential customer might ask. What shows up? For many B2B tech companies, the answer isn’t very... Read more

Media Relations Builds Industry Authority

If you spend any time in the tech world, you have probably noticed that everyone seems to have a podcast now. It makes sense. Podcasts feel like a great way to build authority and share insight. But there is a... Read more

Earned Media Supports GEO Without Replacing SEO

Think back to the early 2000s when SEO came bursting onto the scene. It’s different, but it’s also the same. Search is always evolving, but credibility still leads the way. In another 20 years, there will be a shiny new... Read more

Earned Media Matters More Than Ever in an AI-Driven Search Landscape

It feels like we are living in a world where anything can be faked. Deepfake videos, AI-generated images and manufactured headlines are becoming more common, and the average consumer is learning to question what they see online. In that kind... Read more

Why Trust Wins in the Home Services Technology Space

When was the last time a display ad truly influenced your perception of a company? Not just made you aware of them. Actually made you trust them. In the home services technology space, brand perception matters long before a demo... Read more

How B2B Public Relations Drives Earned Media Visibility in AI Search

B2B public relations strategies have traditionally been measured by coverage secured, outlets earned and awareness gained. But with the rise of generative engine optimization (GEO), also known as AI search, visibility alone isn’t enough. Today’s buyers aren’t just searching keywords.... Read more

Using B2B PR to Support Long Sales Cycles

If you work in B2B in any capacity, you already know it isn’t an overnight game. Every buying decision takes time and likely needs multiple approvals. Long sales cycles are shaped by research, internal conversations, budget reviews and risk checks.... Read more

How PR turns tech founders into thought leaders

Every great innovation starts with a brilliant mind. But here’s the truth: brilliance alone doesn’t build a brand. In B2B tech, where complex products and abstract solutions can confuse even savvy buyers, credibility comes not just from what your platform... Read more

Implementing a B2B tech public relations strategy can help your vertical SaaS outrank the competition.

Want Better GEO? Start with a Smart B2B Tech Public Relations Strategy

If you’re a B2B tech company, especially in the vertical SaaS space, you’ve likely started thinking about how your brand shows up in AI-generated results. If you’re not topping the list and getting outshined by competitors, a B2B tech public... Read more