Good to Great B2B Public Relations

Referrals are Key in B2B – Can the Right PR Agency Help?

Successful B2B companies deeply understand the value of not just selling a product or service to another company for a profit, but developing meaningful relationships and partnerships in the process that encourage sustainability for all parties. When these relationships are... Read more

Why Press Releases Work Today

The question has been asked time and time again: In the social age, is the press release dead? No, it’s not. Why? Because press releases have moved into the digital age, and they are just as relevant today as posts... Read more

Drumming Up Stone Industry Business with PR

Stone fabrication companies and the businesses that supply them with tools and technology must compete in a crowded marketplace. Building a brand sometimes feel as hard as working stone itself, but with the right stone industry public relations agency as... Read more

Should I Hire a PR Agency or Manage PR In-House?

As a business owner or marketing executive, you want to hire the best and most experienced employees. You wouldn’t ask a novice employee to work with your most valuable clients, or an inexperienced technician to service a complicated mechanical problem.... Read more

public relations to help boost franchise development

3 Ways Public Relations can Transform your Staffing Franchise from Boring to Brilliant

According to the American Staffing Association, there are about 20,000 staffing and recruiting companies in the U.S., which altogether operate around 39,000 offices. The trend shows that staffing businesses are continuing to help fuel the recovery by helping to find... Read more

Should Human Resources Partner with a PR Agency? (Part 1)

Seasoned HR professionals in manufacturing work very hard to engage candidates and make the best hiring decisions. Finding the right employee for the job means a happy employee, and a happy employee stays. Talking about the positive and encouraging company... Read more

Finding the Right Voice for Your Brand with Public Relations

You might be a great public speaker, but when it comes to promoting your brand, are you being heard? That’s where developing a solid public relations strategy will pay off by earning and then capitalizing upon media attention to gain... Read more

Selling yourself: How to make PR work for your B2B company

Any B2B salesperson worth their salt knows that it doesn’t matter so much what you’re selling as it is the relationship you develop with who you’re selling to. Whether it’s automotive parts or steel cabling, stone veneer or software as... Read more

If you don’t have an online newsroom on your website, you may be missing out

When it comes to B2B public relations, earned media coverage is one of the greatest assets for promoting your company. Instead of buying advertisements, the most effective way to improve your brand image and reputation is through compelling stories published... Read more

Crisis PR: Six things you should do if your company is hit with sexual misconduct allegations

Sexual harassment or misconduct allegations have felled figures ranging from a U.S. senator and a hip-hop mogul to a folksy radio host in recent memory. Some crisis-management firms are reaping the benefits as people – some not even yet accused... Read more

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Public Relations