Good to Great B2B Public Relations

Gain More B2B Leads by Publishing Informative White Papers

White papers are often seen as an old-fashioned tactic that businesses rarely consider these days. But that couldn’t be farther from the truth. White papers, when written to be informative rather than like a sales pitch, can be one of... Read more

What’s the Best Way for Automotive Businesses to Increase Sales During COVID-19?

During the last eight months, the automotive industry has seen some interesting trends. Not just in the U.S., but globally too. Just as COVID-19 has seen highs and lows in the numbers of those affected, American automotive industry trends are... Read more

Knoxville map.

Grow the Reputation of Your Knoxville Company

The Knoxville area has a vibrant business community. Companies like yours can compete anywhere. So, why shouldn’t your brand be recognized nationally? Ripley PR is ready to help make that happen. As a Knoxville public relations agency, we take pride... Read more

What Makes a Great Client- Agency Relationship?

Maintaining and building any type of relationship is a moving target, and when I look at my agency’s relationships with clients, I see them being similar to both a marriage and an attorney-client relationship. In a marriage, you are building... Read more

Why your B2B company needs better photos – and tips for how to get them

Public relations photos are often an afterthought in B2B industries. Even business owners who recognize that they work usually regard photos as secondary to press releases, interviews and other tasks considered essential to PR. The difference between good photos and... Read more

B2B Public Relations Uses Social Media to Give Your Brand an Image Makeover

When clients consider your B2B brand, they are doing to do their homework. And, what other what they find out about your brand online is going to have a huge impact on whether they decide to do business with you... Read more

Are you Using Case Studies to Leverage New Leads for your B2B Construction Tech Business?

Effective lead generation funnels for B2B construction tech businesses is critical to their success. Some businesses use one main way to acquire new customers while others have developed several lead generation strategies. Some of those include attending trade shows, buying... Read more

Does your home service b2b company need help promoting its sustainability initiatives?

Are You Promoting Your Sustainability Initiatives to Home Service Companies?

In today’s crowded marketplace, it can be difficult for the manufacturers serving home service contractors to ensure that their products stand out amongst all the competition. Since a lot of home service businesses are looking for more sustainable solutions these... Read more

Three Tips for Hiring a B2B PR Agency

You’ve worked hard to make your business a success. While your company is doing OK, you’ve always felt it could be doing a little better if only it had higher visibility. You’ve seen other B2B companies like yours in the... Read more

Construction Tech is a growing field that can benefit from public relations.

Use Social Media to Recruit the Best Construction Tech Workers

Many industries are feeling the pain of the last few months’ COVID-19 restrictions and stay-at-home orders, especially the construction business and its affiliated industries. Speculation about how the future looks for these industries is widespread, but most are encouraging. What... Read more

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Public Relations