Good to Great B2B Public Relations

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What journalists want

The executives of any enterprise know what their customers want, but in order to reach more customers they also need to know what journalists want. That’s why they turn to public relations firms such as Ripley PR. Public relations professionals... Read more

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Get ahead of the Trend: Invest in Your B2B Company’s Story

Consumers want to connect with people and stories, B2B public relations can make that happen Frustrated with digital ads? Well, according to recent research from Forrester, the advertising landscape is busy changing and now is a good time to rethink... Read more

When it comes to driving your B2B success, there’s a lot in a name

Three ways we can help your business thrive Any good business leader keeps up with what’s going on in the world, be it at the courthouse down the street or a revolution abroad. News affects business, and you want to... Read more

After the IPO: the Importance of Investor Relations to Your Company’s Future

It’s an enticing prospect for an entrepreneur: build and grow an innovative startup with the goal of taking it public. The prospect of wealth generation through an Initial Public Offering (IPO) is hard to resist. An IPO is just the... Read more

Stomp the Cockroaches: Maintaining Your B2B Social Media Image Through PR

Except for some overenthusiastic entomologists, does anybody like cockroaches? I don’t. Anyway, you’re a business owner and cockroaches don’t concern you. But, from a B2B public relations standpoint, they probably should. So, a cockroach crawls into a bar … Here’s... Read more

B2B Public Relations

The Secret to Successful B2B Public Relations Campaigns

It doesn’t matter what you’re trying sell, whether it’s automotive parts or software for industrial automation, you will always sell to people. So, there is no real big secret when it comes to B2B public relations, except that whatever tactics... Read more

Exit Strategy: Here’s How One Ripley PR Client Came Full Circle to Create, and then Exit an Empire

For many businesses, survival is the main focus. But for one of our long-time clients at Ripley PR, it’s the opposite. Statistics tells us that a majority of businesses fail within the first two years. If a business lasts longer... Read more

So, you want to be No. 1 in your business space

Here’s how PR can help get you there Every business wants to be at the top of their game. More importantly, most aspire to ascend to No. 1 in their category. A competent B2B public relations agency can help make... Read more

Five key ways Ripley PR can bolster your business

  From content development to crisis management, you need PR pros We’re in the shadow of the Great Smoky Mountains, but we get our clients plenty of light across the country and around the world. Ripley PR is a Knoxville-area... Read more

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Happy Anniversary: Earning Media Coverage for Corporate Milestones

Congratulations! Your B2B company has reached a milestone, whether it’s your 1st anniversary or 10th or 25th. But it’s not just a date on the calendar. You can use it to gain some valuable earned media coverage. An experienced B2B... Read more

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Public Relations