Good to Great B2B Public Relations

Let’s Get Real: Authenticity is Key for Marketing and PR

Today’s audience is inundated with ads and marketing all day, every day. As a result, they’ve grown thicker skins when it comes to attempts to sell. They’re viewing advertising and marketing with a skeptical eye. According to Statista, in 2017... Read more

3 B2B Public Relations Myths to Put to Bed

At Ripley PR, one of our specialties is B2B public relations. We work with companies all across the globe that don’t sell a single item to consumers. Along the way, we’ve found that there are some misconceptions about public relations... Read more

Giving Your B2B Company the Gift of PR

Owners of B2B companies want the highest return on investment for any expenditure. When it comes to marketing and public relations, they want to see real results that can be measured in leads generated and products sold. If you own... Read more

The Strategy Behind Results: B2B Public Relations

Implementing a public relations strategy can be the just inspiration your company needs to create stronger partnerships and increase revenue. When you think about the future of your business, it’s important to consider whether or not you’re leveraging all the... Read more

Want to grow your business in 2019? You need PR.

What are your business goals for 2019? When creating your plan and budget, we encourage you to take a realistic look at what your business currently does well, and where it could improve. Decide what your growth goals are for... Read more

3 Ways B2B PR Can Increase Profits

There are a lot of B2B public relations myths floating about, one of which is that PR can’t boost the bottom line for companies selling to other businesses. That’s not true at all. In fact, here are three ways (though... Read more

Your B2B Success Requires Visibility

If your B2B company wants to sell anything, businesses and decision-makers have to know about you. These days, that means placing high in search results, whether in a browser or through voice search on a smartphone. The Building Blocks of... Read more

5 Ways to Increase B2B Leads

When your customer is a business, paid advertising will only get you so far. A lot of professionals decide they need a product or service, then they do their own research into potential partners. While ads can help with brand... Read more

Is your Cyber Security Business Leveraging the Power of White Papers?

One of the best ways to generate leads for your cyber security company is through the creation of a series of white papers that will collect important data from individuals or business owners who download your papers. White papers have... Read more