A recognizable brand, a good reputation and increased visibility are as important to the manufacturing sector as they are for their counterparts in retail, but manufacturing public relations is often overlooked in the industry.
A Deloitte study shows that manufacturing remains near and dear to the American heart but is too frequently plagued with the misconceptions that it pays poorly or is on the downturn. Public relations can work to dispel these myths and can help your product gain popularity and visibility.
Educating the public
Press releases about new products or other news about your organization get noticed by the media. This attention can be catapulted into bylined articles and interviews that can be used to showcase your product or attract new talent. This type of outreach educates the general public and potential customers about what your company does and how your products are beneficial.
Building a favorable reputation
White papers and case studies are other forms of manufacturing pr that distribute information while also cementing your company as a thought-leader in the industry you serve. If you are seen as the expert on your product or industry, you build a better reputation. This type of earned media is more valuable than advertising because the public trusts the press and other third-party content more than paid ads.
Increasing awareness and interest
Having a presence on social media or even updating your own company blog regularly keeps awareness of your brand, your company and your product in front of the public. Building a wealth of good content online shows you have momentum.
At Ripley PR, we have a seasoned team of content writers, media relations experts and social media managers who can help set you apart from your competitors. We know manufacturing public relations and can develop unique strategies to promote your brand, your product and your company.
If you are ready for us to tell your story, please call us at (865) 977-1973 or contact us today.
