Lara Bergman | Ripley PR

Author Archive for Lara Bergman

Craft Your Manufacturing Brand’s Story with PR

When most people think of a brand, they’re usually more focused on the product. In some cases, companies like Band-Aid and Kleenex even have brands that are synonymous with their products. Building your manufacturing company’s brand is one way to... Read more

Flush Bad Copy Down the Drain with Expert Content Writers

Ask any plumber why drain cleaning is important. He will tell you that regular drain cleaning prevents blockages, removes bad smells, extends the lifetime of the drain and the pipes, and prevents more serious problems. But without a great franchise... Read more

build reputation with community outreach

A Good Reputation Starts with Community Outreach

Consummate businessman and motivational speaker Zig Ziglar knew what he was talking about. And when he said, “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you,” he knew the importance of... Read more

Your B2B Brand Needs a PR Team with the “Write” Stuff

While there are five forms of communication—verbal, nonverbal, written, listening and visual—it is the written form that we rely on most in business. Whether you realize it or not, we are constantly writing. From business proposals to simple emails, we... Read more

PR Promotes Sustainable Construction Efforts

Your construction company regularly erects temporary walls to reduce waste or uses sustainable materials. But are you letting your community know about your eco-friendly policies? If not, building out a construction public relations plan to communicate your efforts should be... Read more

Use PR to Improve Your B2B Company’s Culture

If your company is struggling to recruit new employees, you may have already discovered that you’ll need to offer more to recruits than a compensation package. A recent Glassdoor survey found that 77% of potential employees consider a company’s culture... Read more

Need to Talk to the Media? Franchise PR Can Help you Reach Them

Most franchisors know that in order to grow, they have to evaluate their plans and implement good systems. But if you’re not reaching a wider audience that is receptive to joining your franchise family, all the internal improvements aren’t enough.... Read more

Publicize your construction company's accomplishments with proven construction PR tactics.

Building a Big Project? PR Gets it in the News!

As a leader in the construction industry, you probably know the value of getting your name in the news. And one of the best ways for a construction company to do that is by showcasing your work. After all, a... Read more

Maximize the Value of Your Brand with PR

Building a brand that lasts is important for any company that wants long-term growth. For manufacturers, brand development is essential if they want to build a reputation for quality and reliability. One of the best ways to maximize your value... Read more

Your B2B Marketing Strategy is not Complete Without PR

Most savvy business owners know they have to spend money to make money. And, in many cases, they are spending that money on marketing and advertising. But if you aren’t including B2B public relations as part of your marketing budget,... Read more