Lara Bergman | Ripley PR Archive

Author Archive for Lara Bergman

Leveraging Customer Reviews as a PR Strategy

If you’ve ever spent 20 minutes reading reviews for a toaster before clicking “Buy Now,” congratulations. You’re exactly like your customers. For most HVAC, plumbing and electrical companies, online reviews are no longer just digital gold stars. They’re one of... Read more

Ripley PR Wins Silver at Inaugural 2026 TITAN American Business Awards

This Aug. 4, 2026, article in PHCP Pros announces that Ripley PR received a silver award in the Outstanding PR Campaign category at the inaugural 2026 TITAN American Business Awards. The agency was recognized for its work with Reins, a... Read more

PR Firm News: Ripley Lands Silver TITAN Award

This Aug. 3, 2026, article in O’Dwyer’s announces that Ripley PR received a silver award in the Outstanding PR Campaign category of the TITAN American Business Awards. The agency was recognized for its work with Reins, a startup offering alternative... Read more

Implementing a solid manufacturing public relations strategy can bolster your relationship with your stakeholders.

PR Wins Distributor Trust Before the Sales Call

Your distributors, dealers and strategic partners do more than move products. They represent your brand every time they meet with a customer, answer a question or recommend a solution. That makes trust one of the most valuable assets a manufacturer... Read more

The TV Strategy That Builds Trust and Makes the Phone Ring

In this July Plumbing & Mechanical byline, Ripley PR founder and CEO Heather Ripley discusses how home service contractors can use earned media to build trust and generate leads. She writes that while TV advertising can create awareness, appearing as... Read more

Cities Should Communicate Before a Crisis Begins

If you’re leading a city, utility or public agency, chances are you’ve had this thought: “This project is going to generate questions and concerns.” Whether you’re replacing aging infrastructure, expanding utility services or launching a major capital improvement project, public... Read more

Beyond City Hall: Every Public Agency Needs PR

When people think about local government, they often picture city hall. But the agencies that keep communities running extend far beyond the mayor’s office. In reality, it’s often the economic development, public works, housing and transit authorities, tourism bureaus, utility... Read more

Every Construction Tech Launch Needs Media Prep

Launching a new construction technology product is a big moment. After months or even years of developing, testing and refining your innovation, you are finally ready to introduce it to the industry. You know your product can make job sites... Read more

Recruiting for the Trades Starts with Visibility

In this June Contracting Business byline, Ripley PR founder and CEO Heather Ripley discusses how greater visibility can help home service contractors attract the next generation of skilled trades workers. She writes that using public relations to highlight career growth,... Read more

PR Helps City Leaders Build Community Trust

Every decision a municipality makes comes with questions. Whether you’re replacing aging infrastructure, adjusting utility rates, attracting new development or responding to an emergency, residents want to know what’s happening and why. Clear, proactive communication keeps projects moving, reduces confusion... Read more