Lara Bergman | Ripley PR Archive

Author Archive for Lara Bergman

Ripley PR wins top honor in global Merit Awards for Adventure PR launch

The recognition highlights the agency’s successful debut of its new specialty division KNOXVILLE, Tenn. — April 13, 2026 —Ripley PR, an elite global public relations agency specializing in skilled trades, franchising, manufacturing and B2B technology, announced today it has earned... Read more

PR Stops Small Local Sparks from Becoming Brand Fires

In franchising, one small spark can turn into a five-alarm brand fire. A single customer complaint, an employee misstep or a safety hiccup at one location does not just stay local. It can ripple across the entire franchise system in... Read more

Earned Media Builds Trust in Senior Care Franchises

Franchise growth in the senior care space runs on trust, credibility and strong local visibility. With demand for in-home care on the rise, your senior care franchise needs more than ads to stand out from the crowd. You need stories... Read more

PR Gives AI-Powered Fran Dev a Competitive Edge

Artificial intelligence is quickly changing the way franchise brands approach public relations, but knowing how to use it effectively is not always straightforward. While AI tools can generate content, analyze data and streamline outreach, they still require strategy, oversight and... Read more

Ripley PR CEO Heather Ripley chosen as a Women We Admire honoree

The award recognizes female leaders who are driving innovation and influence across a wide range of industries KNOXVILLE, Tenn.—March 13, 2026—Heather Ripley, the founder and CEO of Ripley PR, a global public relations agency specializing in the home service and... Read more

PR Turns Contractors into Trusted Experts

For plumbers, HVAC companies and other home service businesses, trust is everything. Homeowners are not just buying a service. They are inviting your company into their home and entrusting you with its comfort systems. While marketing and advertising play an... Read more

PR Helps Manufacturers Lead the Conversation

Manufacturers are innovating at unprecedented speed. Advances in automation, industrial AI, electrification and sustainable production are redefining the future of global industries. Yet many innovation-driven manufacturers struggle to gain visibility, build credibility and clearly communicate their value. This is where... Read more

Earned Media Fuels More Franchise Growth Than Ads

Franchise brands face a unique challenge when it comes to growth. They must appeal to multiple audiences at once, including consumers, prospective franchisees and investors, while maintaining consistency across every market. While advertising can support visibility, earned media plays a... Read more

PR Drives Growth for Construction Tech Brands

Construction tech startups enter the industry with big brains and bold ideas. And then they hit the same wall: an industry that likes innovation, but at its own pace. Even the smartest platform can get overlooked if buyers don’t fully... Read more

Ripley PR named Agency of the Year by Prestige Awards

Ripley PR has been named PR Agency of the Year in the Southeast United States by the Corporate LiveWire Prestige Awards for 2024-2025. Founder and CEO Heather Ripley said the honor reflects the team’s commitment to delivering measurable results for... Read more