Lara Bergman | Ripley PR

Author Archive for Lara Bergman

PR Builds Brand Awareness for your ConTech Company

When most people think of construction technology, they, well, don’t. Meaning, of course, that most people don’t realize how much technology is available for the construction industry. But unlike the tech startups that flock to the ecommerce, finance, healthcare and... Read more

Celebrate Your Franchisees’ Grand Openings with PR

Everyone likes a little praise. From little kids to new business owners, having others celebrate our achievements is something we don’t outgrow. In the franchising world, a franchisor can establish a positive working relationship with its franchise owners by singing... Read more

Let PR Make Your Auto Glass Repair Company Shine

If you’re in the automotive windshield repair industry, chances are that you have an eye-catching truck and an even catchier ad campaign. Having great visuals is an excellent way to get your name out to the public. But the problem... Read more

PR Protects Your Franchise Brand During a Crisis

Most new business owners are aware they need a business plan, an operations plan and a marketing plan. And if you have not already created a crisis communications strategy, your planning isn’t complete. Business mentors often warn that facing... Read more

PR Tells Your Construction Company’s Conservation Story

As a construction company, you probably have looked at a variety of conservation methods to cut costs. Reducing waste, optimizing your use of resources and accessing green building incentives are great ways to save money. But cost savings aren’t the... Read more

Showcase Your Factory’s Agile Capabilities with PR

When most people think of public relations, they think of well-placed media coverage or crisis communications. But PR can be so much more than that. And if you have a manufacturing business, you can employ your PR partner to help... Read more

Use PR to Establish Your Remediation Business in the Local Community

Starting a business has its hurdles. Attracting new customers, creating brand awareness and hiring staff are all top priorities. Connecting with potential customers is one of the keys to kickstarting your remediation business. And you can do that by showing... Read more

PR Showcases Your East Tennessee Company’s Holiday Giving Programs

As an East Tennessee business owner, you no doubt understand the need to give back to your community. Philanthropic endeavors are so sewn into the local fabric that our university—the University of Tennessee—is nicknamed “The Volunteers.” Volunteering and helping others... Read more

Craft Your Manufacturing Brand’s Story with PR

When most people think of a brand, they’re usually more focused on the product. In some cases, companies like Band-Aid and Kleenex even have brands that are synonymous with their products. Building your manufacturing company’s brand is one way to... Read more

Flush Bad Copy Down the Drain with Expert Content Writers

Ask any plumber why drain cleaning is important. He will tell you that regular drain cleaning prevents blockages, removes bad smells, extends the lifetime of the drain and the pipes, and prevents more serious problems. But without a great franchise... Read more