Author Archive for Lara Bergman

Publicizing your Manufacturing Company is not an Assembly Line

While many B2Bs face numerous challenges when setting out to garner publicity for their company’s solutions, manufacturers face a completely unique set of obstacles including competition from a worldwide market and the task of keeping interest in your product at... Read more

Franchise Public Relations Increases Your Brand’s Credibility

One of the main reasons an aspiring business owner will opt to buy into a franchise is because the instant credibility and name recognition makes it easier to attract potential clients. However, brand recognition and product integrity was not achieved... Read more

When Recruiting to Fill Manufacturing Jobs, Don’t Forget PR

A new report warns that as many as 2.1 million manufacturing jobs will go unfilled over the next decade despite a recent surge in manufacturing activity. According to a study published in May by Deloitte and The Manufacturing Institute, the... Read more

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Public Relations