Your Knoxville Business Can Stay in Touch with Social Media

The COVID-19 pandemic has driven customers away from brick-and-mortar stores and into their homes. While Knoxville has experienced a relatively short stay-at-home order, people are still staying away from crowded places and using caution when going out.

That has made it difficult for businesses across all market spaces to stay in touch with their clientele. Those who already have a robust online presence have made this transition seamlessly, but others may be struggling to catch up.

As Mark Nevins recently wrote in Forbes:

Hiding, hoping and waiting, or doubling down on business as usual is not going to work. Whatever your industry, you need to have meaningful and open conversations with your customers. This crisis gives you license to have conversations you may never have had before: asking what your customers are worried about, how and when they see things returning to “normal,” and what they really need, including maybe from you.Knoxville skyline.

If you need to reconnect during this time, consider partnering with a Knoxville public relations agency to help you get a new social media strategy off the ground.

Cohesive Messaging

A robust social media strategy needs to take into account the personalities and expectations across multiple platforms. The tone for Instagram is vastly different than the tone for LinkedIn.  But with that in mind, your messaging needs to be consistent no matter where you post it. A great public relations agency can help you maintain a cohesive brand message while tailoring the tone to each social media platform.

Reaching Your Customers

A professional public relations agency can also help you target the platforms and hashtags that will reach your audience most effectively. The age, gender, location and profession of your target audience matters on social media. An agency can help you decide where, when and how to post for best efficiency and return on investment.

If you are exploring new ways to stay in touch with your customers and clients in these challenging times, Ripley PR can help. We have the social media expertise to make and implement the best possible strategy for you. To find out more, just call us at (865) 977-1973 or contact Ripley PR online today.

Heather Ripley, Founder/CEO

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