Your Home Service B2B Business Helped During COVID-19. Tell the Story with PR.

The COVID-19 pandemic placed unprecedented strain on the home service industry. Designated essential services, these professionals continued to serve homes during the crisis. At the same time, homeowners were canceling maintenance and new equipment installations out of fear of infection.

The heroic business owners and technician in the fields of plumbing, HVAC, electrical and more have kept working despite these issues, going the extra mile to keep families safe. But, as a B2B business serving the home service industry, whether through training, supplies or equipment manufacturing, you know this story. You walked through it with them.

Home service B2B businesses like yours have felt the strain and kept supporting their partners during this time. They’ve provided safety training, enhanced sanitation techniques, shifted to webinars, and kept producing equipment needed to keep American homes running. That’s an amazing story to tell, and a home service public relations agency can help you tell it.

Stand Out from the Crowd

The media is full of stories about COVID-19 right now, and it’s hungry for more. But the flipside is that newsrooms are being flooded with pitches the pandemic, too. A great public relations agency will know the journalists and media outlets who will be most interested in your story, and we will craft a pitch that stands out from all the rest.

Share Your Own News

You don’t have to rely on the media to tell your COVID-19 story, though. You can also tell it in the form of blogs, social media and even testimonial videos from your home service partners. We can help you craft the message there, as well. Your online audience will want to know, not just that you weathered the crisis, but how you helped others through. Tell that story to build your brand.

What Comes Next

Once this crisis has passed, home service companies will be looking for partners who will support them through thick and thin. They will look for B2B partners who went the extra mile. If that’s you, make sure they know about it.

Our public relations pros at Ripley PR have the know-how to share this news with the audience you need to reach. To find out more about our services, just call (865) 977-1973 or contact Ripley PR online today.

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Joel Davis, Content Supervisor

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