It’s no longer a question of whether or not your franchise should be using social media. In 2019, it’s a requirement. Social media use was up 13% in 2018 with over 3.1 billion people using it, and 11 new people start using it every second. That’s a lot of potential leads and customers for your franchise company. So, is your franchise taking full advantage of all the social tools at its disposal?
The thought can be daunting. How do you manage multiple locations? There are numerous online software platforms that can help you manage multiple locations. Should you manage each account from the corporate level or individual franchisees? Both. The corporation should be posting strategic messages and imaging to franchisee’s social media pages, and franchisees should monitor and supplement those posts with their own content. How many social media accounts should your brand have? At least 3. The typical social media user has 3-8 platform accounts. However, you shouldn’t go where you have no audience. For example, Pinterest and Snapchat aren’t a one size fits all for companies. They have very specific audiences and demographics.
I could keep going with these questions and answers, but what you really need to focus on is a unified strategy for the entire franchise brand. That’s where an experienced franchise public relations firm can help. Social media is an extremely effective tool for telling your franchise business’ unique story. Our experts can provide creative content, monitor and respond to negative/positive feedback, and generate engagement across all of your platforms. Managing all of these items through one source can help unify your messaging across all franchise locations. Plus it is more cost effective than hiring your own social media content creation department.
At Ripley PR, we can draft the right messaging for your entire franchise brand that can be used across all social media platforms. Contact us today to discuss how we can help you create an all-encompassing social media strategy for your franchise brand.