Showing potential clients that you’ve solved their problems is one of the best ways to promote your business.
And there’s no better way to highlight your construction tech company’s solutions than a well-written case study.
A case study combines a great story with useful data. The best ones:
- Identify a problem
- Investigate possible solutions
- Show how your technology solves the problem
But, once they’re written, you need a construction tech public relations strategy to help you get them in front of potential clients. Here are some ways to get that done.
Put Them on Your Website
You should include a section on your website that allows you to post a variety of content. Create a media page where you may share news stories about your firm, blog entries from other websites mentioning it, and publications that feature your products or services. This can also include a designated area where clients can read your case studies.
You should also discuss them on your blog and link to them from there. Blog posts about case studies are evergreen content because you never know when a client might be searching for the solution you provide.
They also add flavor to your blog posts and help improve your brand messaging.
Put Them on Your Social Media
Case studies do not have to be boring. In fact, the best ones contain digestible tidbits that are perfect for social media posts.
You can make a whole social media series out of a case study by spelling out your capabilities, showing customers you understand their pain and posting infographics or other interesting metrics from your work.
Write About Them in a Press Release
Believe it or not, journalists actually love case studies. By writing a press release about your case study and getting it in front of the media, you will draw more attention to your solutions.
Reporters like to know how real people use real solutions. They also like to have easy-to-digest statistics that most case studies show.
So, when you write a press release about your latest study, be sure to include fresh data and examples of real clients who have had their problems solved by your company’s ideas.
But having time to write case studies isn’t always easy. That’s why you need a construction tech PR agency that knows your industry and understands how to write a compelling case study.
The professionals at Ripley PR know both. We understand the construction tech industry, and we know what gets the media interested.
If you’re ready to take your company to the next level, give Ripley PR a call today at (865) 977-1973 or contact us online.
