In the ever-changing world of B2B technology, getting potential clients and the public at large to understand your company’s application or platform is half the sales battle.
But, if your public relations agency can’t seem to grasp the technology behind the products, the chances they will be able to explain your company’s solutions become even bleaker. Studies show that B2B tech sales are already challenging, so having a PR team that doesn’t understand your industry and your company’s goals makes that challenge even more difficult.
That’s why you need a proven B2B tech public relations agency that understands startups, technology and Software as a Service (SaaS)b applications.
So, when you interview public relations agencies to promote your product, you should consider the following:
- Does your PR agency oversimply the technology? While it is sometimes important to simplify an overly complicated subject so that a bigger audience can understand your product, your PR team should be able to tout your innovation in an educated manner. The best agencies understand your tech well enough to explain it to both an expert and a novice.
- Does your PR agency know how your product benefits customers? If your agency reduces your invention to a series of marketing buzzwords instead of promoting the real benefits of the technology, then you may need to consider a switch.
- Do they appreciate your technical innovation? A good B2B tech PR agency should be able to understand that your technology is as important as consumer tech is fun. If your agency doesn’t understand that it’s the innovation in business that drives the consumer tech that is often an offshoot, then you may have the wrong team.
- Does their team enjoy pitching your story? An inventive PR agency will be able to pitch your B2B tech company and its products with all the creativity that is often reserved for consumer applications. Just because the tech benefits business doesn’t make it less compelling.
- Does your PR agency love technology? A good B2B tech PR agency will have a track record of working with, pitching and landing good placement for other tech companies. If your PR team loves technology, they can make your product more appealing to journalists who would be covering your story.
Ripley PR is known for our ability to write about technology with authority and pitch its benefits to both general news and trade publication reporters. Our team loves technology and knows the best way to reach the audience you need in order to introduce your innovative platform.
If you want a team who loves technology, understands your industry and knows how to sell your company’s story with a flair for the creative, give Ripley a call at (865) 977-1973 today.