You only get one first impression; let public relations help you make the best one

A couple of weeks ago, we had to have an exterminator come out to our house because we had a wasp nest that was growing … and growing … and growing. It was beyond what a little can of bug spray could handle, and I’m allergic to them so it was something that made me pretty nervous.

First thing I did was go online and look at reviews. Sure, I’d heard good things about the company I ultimately went with — word-of-mouth is still important — but if the reviews were bad, I knew I’d need to look elsewhere.

When it comes to home services, reputation is a huge factor in whether your company will be called, and online reviews can make or break you. That’s why it’s important to partner with a home service public relations agency that understands how to help you get the best reviews possible — and how to handle the negative ones.

Think I’m overplaying the importance of online reviews? Retail Insider called customer feedback an actual “goldmine.” Take a look:

Looked at individually and in targeted groupings, these reviews provide reasons for purchasing, repurchasing or dissatisfaction while also providing an even more valuable emotional, psychological context for other consumers and for marketers.

Feedback is not a goldmine of information for information’s sake; it’s a goldmine because customer reviews impact buying decisions. A goldmine because it describes habits, routines, lifestyles, and preferences. That form of feedback is the kind that makes a significant difference when converting customers and maintaining customer loyalty.

At Ripley PR, we understand the importance of brand awareness and reputation management. Think of online reviews as virtual word-of-mouth. We’ve made a career out of helping home service businesses boost both their brands and reputations among local homeowners. We can do the same for you.

Give us a call at (865) 977-1973 today or visit us online and let us get started.

 

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