You Need a B2B PR Agency that Keeps Its Eyes and Ears Open

For B2B companies, building brand awareness is key. Business owners need to understand how their brand is being talked about in the press and on social media. A good B2B public relations partner can keep an ear to the ground and give your company the information you need to react.

Reach your buyers where they are with B2B PR!

In the B2B Market, Image is Everything

Keeping track of your image and garnering publicity while avoiding negative press is something you probably already know you should be doing. But if you’re like many business owners, it isn’t just overwhelming — it’s hard to even know where to start!

There are tools that can help you keep an eye on things. Setting up Google Alerts for mentions of your name, or individuals within your organization, is a great way to get started monitoring your image, but it won’t catch everything. Today, there’s just too much content for one person to keep track of, and having another non-core task taking up valuable time can put a strain on many small and medium-sized businesses.

Online review management is one area where businesses can benefit from the resources of an external team. If you get a negative review, a B2B PR agency can help you de-escalate the situation and turn their negative review into a glowing impression of your business.

B2B PR Makes Image Monitoring Easy

That’s why we recommend that B2B companies should partner with an experienced B2B public relations agency. Public relations isn’t just about generating publicity, it’s also about managing a company’s image. At Ripley PR, we keep our eyes peeled for news about our clients, and pay close attention to how people are talking about your brand. We can monitor blogs, social media, reviews, news feeds and more to make sure you’re being represented fairly online. Our PR experience allows us to give valuable advice to business owners like you, especially if you’re looking to stay in front of your image.

If you’re looking for a partner that cares about how people see your business, consider the team at Ripley PR. We’re always keeping our eyes and ears open for the next big thing, whether that’s a B2B startup that’s shaking things up or an accidental crisis from being just a little too disruptive. Give us a call at (865) 977-1973 or contact Ripley PR online to learn more.

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