Yes, you can publicize your charitable efforts

With 2020 behind us, many of us feel way overdue for some good news. The truth is, essential businesses in the skilled trades like yours have been generating good news since the first hint of a lockdown. From delivering toilet paper, food and other necessities to continuing charitable partnerships, the heroes in plumbing, HVAC and more have consistently changed lives while on the frontlines one service call at a time.

When it comes to publicizing community deeds and donations though, many business owners are simply too humble to be readily comfortable telling the local news about it.

If done incorrectly, it can absolutely come across as self-serving. But, by partnering with a team experienced in home service public relations like Ripley PR, it can be done in a way that spreads a positive message, develops trust in your customer base and even makes your company attractive for talent seeking their next career move.

Strategy as a foundation

Choosing the right public relations team is the first step. It’s important to select an agency that understands your industry, your goals as a business and your customer base.

Next, it’s important to realize that rolling out a memorable home services public relations campaign requires more than simply sending press releases to your local news. It requires a comprehensive communications strategy, and the right PR team will develop one for your brand. This strategy will provide the framework for building momentum across all channels and properly publicizing the good works you’ve done in your community.

Once that’s in place, your PR team can begin to organize both the efforts themselves and the outreach surrounding them. Having a proper calendar for your charitable efforts will help plan outreach more effectively, such as press releases, media alerts, blogs, social media pushes and more.

With the right public relations partner to complement your home services company, you can get the recognition you deserve for your charitable giving and community initiatives. To learn more about Ripley PR and find out if we can help, contact us today by calling (865) 977-1973.

Grayson Shockley

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