You’ve built a powerful Contech solution that transforms how projects run, but innovation alone won’t get you noticed.
Great products don’t make headlines. Great stories do.
It’s not enough to simply have an innovative product or service. You also need recognition that validates your expertise and positions you as a thought leader in the industry. But this can be hard to achieve without a solid Contech public relations strategy.
At Ripley PR, we know that award wins and speaking opportunities are powerful tools that can elevate your company’s profile, build credibility and attract new business.
They perfectly complement earned media strategies, and here’s how PR helps make that happen.
Awards = Credibility
It’s a simple fact that most people want to do business with a winner in their space. And awards are a compelling third-party endorsement of your company’s innovation and leadership.
A recent University of Maryland study concluded that the majority of company decision makers prefer doing business with award-winning companies. And companies also report a measurable increase in client trust after receiving industry recognition.
But applying for them takes time, requires a well-planned strategy and demands a deep understanding of what judges value most. A skilled PR team not only knows which awards matter most in the Contech space, but they know how best to position your achievements and how to craft submissions that get noticed.
When your company consistently earns accolades, it signals to potential clients that you’re not just another vendor. You are a proven partner they can trust.
Position Leaders as Experts
Securing speaking engagements at industry events and conferences helps put your brand directly in front of key decision-makers. This kind of visibility can create new sales opportunities, open doors to partnerships, and even generate on-site media coverage.
For those new to the speaking circuit, however, standing out to event organizers can be a challenge. And tracking calls for speakers across countless conferences is often a time-consuming process.
This is where a PR team with deep knowledge of the construction industry can make a difference. The right partner knows how to craft proposals that resonate with industry insiders and has the inside track on conference calendars and submission deadlines.
Multiply Your Visibility
But the real benefit of partnering with a PR agency to secure awards and speaking opportunities isn’t just receiving the plaque or landing a spot on stage, it’s the ripple effect that follows.
Awards and speaking engagements feed off one another. Awards validate your success and make you a more appealing choice for event organizers. Speaking engagements, in turn, give you a platform to highlight award-winning achievements. Together, they create a cycle of visibility that strengthens your reputation and keeps your brand top of mind.
A skilled PR team can also help amplify that momentum by transforming each award win into compelling press releases and targeted media pitches. This strategic promotion extends the reach of your recognition, turning a single accolade into ongoing opportunities for earned media and brand awareness.
In a crowded marketplace, PR is the key to unlocking credibility and visibility. By strategically pursuing awards and speaking opportunities, your Contech company can stand out, gain recognition and attract the right clients and partners.
At Ripley PR, we help businesses like yours craft the right narratives and ensure your story is heard by the audiences that matter most. Let us start securing your awards and speaking engagements by contacting us online or calling us at (865) 977-1973.
