One of the reasons I fell in love with marketing and public relations is because when the two disciplines work together, there are endless possibilities. Something I like to refer to is, “anyone can buy an ad, but not everyone can earn their spot in a publication,” because it’s true. Your manufacturing brand could have an abundance of capital to buy ads but without the reputation to back it up, you’re not maximizing your ROI.
Marketing and public relations are meant to work together to achieve your brand’s marketing goals because they align to create a consistent and cohesive brand message. In other words: teamwork makes the dream work.
In 2022, global wasted ad spend was almost $55 billion. If you feel like your brand isn’t getting the most from its marketing efforts, it could be time to evaluate if your in-house marketing team needs the support of experienced professionals in manufacturing public relations.
Here are a couple of ways PR can help with your in-house manufacturing marketing efforts.
Enhancing visibility
Imagine shopping for a new car and your only two options are Ford and a brand you’ve never heard of. Both vehicles have the same gas mileage, features and price. Chances are that you’re going to purchase the Ford because you know their reputation, whereas you know nothing about the reputation of the other brand. This is the effect of public relations, brand awareness and an established reputation.
Media relations
The focus of PR is to build your company’s reputation for an external audience. Our experienced public relations team can secure earned media coverage through press release distribution, thought leadership articles and interviews, positioning your brand as a leader in the industry. Earned media coverage will add credibility to your brand, along with consumer confidence.
As Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.”
Manufacturing competition is as tight as it has ever been, and you know that. If you’re ready for a fresh approach to enhance your marketing efforts, our manufacturing public relations professionals are ready to help. Visit us online or give us a call at 865-977-1973.
