How PR Can Help Your Construction Tech Company

If your business sells a technology solution to construction companies, you have a lot of competition.  According to many construction publications, new technology geared towards construction firms is getting more and more popular, and as a result, harder for many construction firms to make a decision on which technology to choose when they’re making an investment. Whether it is construction software, hardware, construction and job site connectivity, augmented reality, virtual reality, computer-assisted design, project sharing programs or other B2B construction technology, you’ll want to create excitement about your product.

The question is, how is that possible? With so many businesses offering tech to a limited number of construction firms, what is the best way to reach the decision-makers buying technology? For many partnering with a construction technology public relations specialist agency can be the answer.

A focused construction technology PR campaign will help position your firm as the leader in the industry by:

  • Getting your product or service in front of the right media

Knowing who to contact to get your story heard is key. That’s why a PR professional in your industry is the best bet to get you the media attention you need.

  • Booking your CEO or spokesperson for convention, industry seminars or educational sessions

Your business can gain the respect of your peers and potential customers through speaking engagements where you are featured as an expert. We know the venues and the events that will benefit your business the most.

  • Managing your digital footprint and improving your social media presence

Studies show that 83 percent of B2B buyers and 82 percent of C-suite executives use social media to help them make purchasing decisions. Your social media platforms need to reflect your professionalism to stand out.

  • Placing bylined articles from your CEO or other designated executive in specialized publications

A professional PR firm with experience and success in promoting B2B construction technology knows the insider contacts to get your byline in the right publications.

Ripley PR has the senior-level PR professionals who can take your business or service to the next level. Call us today to learn more at 865-977-1973.

Heather Ripley, Founder/CEO

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