Why You Should Choose a Specialty Agency for B2B PR

Is your public relations agency making your job harder instead of easier? Are you having to explain the basics of your B2B industry over and over? Do you correct mistakes in industry lingo that make your brand look out of touch?B2B executives partner with a specialist public relations agency

Any service, whether it’s pizza delivery or B2B public relations should, ideally, make your life easier. But if that service becomes frustrating or seems like too much work, you will probably start to wonder what you’re paying for. That’s why choosing a public relations agency that specializes in your field over a generalist agency can make the experience far more turnkey, easing those frustrations and getting results from Day One.

What Makes a Specialized Agency … Special?

It may take extra research time to find an agency that specializes in your B2B field, but it’s well worth the effort in terms of time and frustration saved. Here’s why:

  • Industry Knowledge — A specialized agency already understands your business. They know the language and the goals of a business like yours before you have your first meeting, so you don’t have to spend time training them on the basics.
  • Media Relationships — Garnering quality media opportunities is about more than sending emails. It’s about developing great relationships with the journalists who cover your industry and the industries you serve. A specialty agency has been developing trusting relationships with those journalists for years.
  • Experienced Teams — Speaking of journalists, specialty PR agencies take the time needed to hire the best talent, and often, those are writers with prior experience covering your industry. They know the messages that resonate with others in your field, and they’ll be able to leverage that knowledge to your advantage.

With your business’s reputation in expert hands, you’ll gain significant peace of mind, extra time, and the results your business needs to grow.

How Do You Find a Specialty Agency?

To find the PR agency that will be the perfect fit for your B2B business, start by asking for referrals from people you trust. Who has gotten them the best results with the least time investment? Who really seemed to get it? Be sure to thoroughly research any agency you partner with to ensure they have the experience to back up their claims.

If you’re looking for a public relations team that specializes in B2B PR, Ripley PR would love to speak with you. We have deep experience in the B2B field, and we’re ready to put that experience to work for you. Just contact Ripley PR online or call us at (865) 977-1973.

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Shannon Bryant

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