Why PR Should Be in Your Construction Marketing Plan

Construction contractors had a rough 2020, but pent-up demand for building projects is expected to break loose in the months and years ahead.Silhouette of construction workers

Once that happens, companies like yours will find themselves facing stiff competition for contracts and employees. Writing in Construction Dive, Joe Bousquin reports that industry experts are warning that once the logjam of delayed construction projects breaks, construction firms could find themselves struggling to recruit enough skilled labor:

Given the demand for projects, along with many firms trying to hire workers whenever jobs are finally released in 2021, contractors may experience labor challenges all over again.

“I would predict that many of you will continue to suffer difficulty finding truly motivated and skilled workers,” (Anirban) Basu told his contractor audience. “One thing that has happened in past recessions is that many construction workers who lost their jobs left the construction industry altogether.”

To set your construction firm apart from the competition, consider partnering with a public relations agency to improve your visibility through earned media coverage, pull in more leads, and boost your online reputation.

Ripley PR, an experienced construction public relations agency, can develop and implement the right public relations strategy to promote your company to potential clients and help reach the skilled applicants it needs to recruit. Our team has decades of experience representing the construction industry, and we’re ready to help. Call us at (867) 977-1973 to learn how PR can benefit your company.

Joel Davis, Content Supervisor

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