Why It’s Important to Hire A PR Agency That Understands Your Industry

Why does your franchise brand need a public relations strategy?

That’s a trick question. All franchise brands, no matter what they do, need a franchise public relations agency that understands the industry they’re in, specializing in both franchising as a whole and their specific corner of the market.

Franchise public relations is helping this man do this thing.

But PR agencies aren’t one-size-fits-all. It’s so important to find a partner that can leverage the knowledge and experience they’ve gained through working in and with the franchise industry to create the most effective PR strategies for your company. For home service franchises especially, industry knowledge is crucial to connecting with clients and customers alike.

Franchising Opens Many Doors for Business Owners

The franchise world is diverse. From heating and air contractors to plumbing to garage door repair or fast food, franchise companies are radically distinct businesses only united by their legal designations and restrictions.

Obviously, the franchise PR strategies that work for a fast food giant won’t work for a plumbing company. That’s why you need a franchise PR agency that knows the difference between home service and customer service, and everything in between.

Specializing in What Makes Your Brand Unique

Ripley PR has experience working with many franchise brands, but that’s not all. Our founder spent years producing media relations and marketing strategies at one of the largest home service franchise companies in the United States, which means we know the best messaging strategies for this market, and how to apply them to businesses as unique as yours.

If you’re looking to grow, an agency that specializes in franchise public relations can help you share your message and value with the world. Contact Ripley PR online or call us at (865) 977-1973 to learn more about the benefits PR can have for your franchise brand.

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