Why home service companies need an outside PR partner

Home service business owners come in all shapes and sizes, but they tend to have a few character traits in common. One of those is a can-do spirit. Simply put, you don’t get into the skilled trades because you prefer waiting around for someone else to solve your problems. You get into the skilled trades because you have a DIY ethos, and you’re always ready to roll up your sleeves to get things done.

Home service public relations strategyAdmirable though it is, the DIY spirit has its limits. Think about your clientele. While homeowners may be able to handle basic home maintenance tasks on their own, there comes a point at which they need the skill and expertise of a trained professional—not just to ensure the best results, but to maintain their own safety.

In much the same way, home service business owners can and should handle many aspects of their business internally, yet there are certain areas where real expertise is to be prized. A great example is public relations. A robust public relations strategy can generate earned media, foster consumer trust, and enhance your business’ reputation—and for best results, it’s always best to hire an outside PR partner as opposed to relying on your internal marketing team.

Why External PR Partners Bring the Most Value

It may be tempting to attempt in-house PR, enlisting your marketing team to develop a public relations strategy. Remember this: Just as you have trained and studied to become proficient in plumbing, electrical work, or HVAC repair—ensuring the best results for your customers—so too have PR professionals trained and studied to better serve our business clients. That expertise is altogether distinct from marketing; while your marketing team may be adept in their field, that doesn’t mean they are knowledgeable when it comes to PR.

At Ripley PR, we have unparalleled skill, experience, and credentials driving business growth through home service public relations. Consider just a few of the reasons to choose us as your external PR partners, as opposed to doing things in-house:

  • Exemplary storytelling. Our content team is uniquely experienced in telling the stories of our home service clients, touting their achievements and underscoring their value propositions.
  • Strong media connections. Not only are we good at telling stories, we also have the media relationships needed to place those stories in the outlets that matter most, including trusted local media.
  • Industry knowledge. At Ripley PR, we are veterans of home service public relations. We know the industry inside and out, which equips us to procure awards recognition, to offer trade show support, and to provide targeted media training for our clients.

Our team has a proven track record of helping home service companies gain industry stature and nationwide prestige, ultimately achieving success through skillful PR. We’d love to tell you more about our unique qualifications, and about our reputation as the PR partner of choice within the home service industry. Contact us online or call us at 865-977-1973.

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