Why B2B Tech Companies Need Public Relations to Grow their Clout

Getting attention for your B2B tech company isn’t as easy as just paying for an advertisement or commercial. Reaching business decisionmakers isn’t the same as reaching consumers. That’s why your best bet is to partner with an experienced B2B tech public relations agency like Ripley PR. As a specialty agency, we know how to increase your visibility.

Your target B2B tech audience is very specific, and it’s important to generate interest and attention with tactics like:

  1. Targeting industry thought leaders and business influencers. And how does that happen? Through hard work, dedication and a commitment to our clients’ success. Our team consists of senior-level PR professionals with solid experience in B2B tech, and they have worked within the industry, know who needs to see your messaging to and how to get your products the attention they deserve.
  2. Working with top media and journalists. The best B2B tech PR teams have solid and respected relationships with the writers and media that counts. Ripley PR’s team includes former reporters and journalists with the knowledge and connections that will get your business and its B2B tech products coverage. Placing your products into the right publications makes a huge difference.
  3. Presenting your B2B tech business as an expert in its market. Ripley PR is known as a top B2B tech PR agency, in part, because we are expert at what we do. One of the many things we do well is develop your business as an industry expert and respected source for information about B2B tech. We can arrange for you to appear in publications, trade group events, industry meetings and B2B podcasts, helping to create interest and respect for your business industry-wide.

Using PR to increase business and achieve success for your B2B tech company is best handled by an expert PR agency that gets it. Partner with Ripley PR and see how we can make a difference. Call us at (865) 977-1973 or contact us online.

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Heather Ripley, Founder/CEO

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