Who Should Manage Your Company’s Social Media Presence?

Responsible business owners have to keep their eyes on the bottom line. In the B2C (business-to-consumer) or B2B (business-to-business) worlds, return on investment is the name of the game.  

When it comes to managing your company’s social media strategy, you will get the most bang for your buck outsourcing to an agency that can communicate your message in a way that will resonate with the particular audience for your industry.

Sometimes, though, we see companies outsource social media management for a very low cost to the lowest bidder or find someone who will manage it at almost no cost from another country. Although this might seem like a way to save money, it can end up costing your business in the long run.

The importance of experience

The B2B world has requirements and expectations far different than found in B2C commerce. You must target decision-makers, not consumers. Without industry knowledge, there can be no successful strategy for your company’s social media efforts.

The B2C world is equally complex. Who is your audience? How do you reach them? How can you distinguish yourself in a crowded marketplace? Your social media efforts will come to nothing without a thorough understanding of the needs of your customers.

When deciding to outsource your social media management, ask yourself if you should trust your company’s image to an anonymous individual with no knowledge of B2B or B2C commerce? There’s a pretty simple answer. No.

Instead of having to spend time and effort educating your social media service provider about the needs of your business, you could partner with an experienced B2B and B2C public relations agency that can hit the ground running.

A winning strategy

Social media should be part of a broader public relations strategy that includes the creation of compelling content to help drive interest in your business. For these and other services, it’s best to trust a public relations agency with extensive B2B and B2C experience. They know your niche and can capitalize on it.

At Ripley PR, we know all the hot-button topics in B2B and B2C public relations. We’re acquainted with the trends and influencers, and we can develop a proper social media strategy to enhance your company’s brand. Interested? Contact us today at (865) 977-1973.

Joel Davis, Content Supervisor

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