Who is managing your garage door franchise social media?

Today, home service franchise businesses need to be more professional with their online image than ever before. Just one post that sends the wrong message can put a big dent in your business’ reputation, and worse yet, recovering from even one serious social media mistake can take months or even years.

You’ve probably heard this saying before, “once something is posted online, it never dies.” While your garage door franchise business may never experience a major crisis from a social media post you or your staff created, negative comments on your business’ posts from disgruntled customers or competitors can also hurt your reputation. Here are reasons why social media should be handled by an expert like Ripley PR, a professional franchise public relations agency.

  • Your reputation is your most important asset, so don’t leave it to an amateur. News accounts of social media gaffes happen almost daily, and usually that happens when someone who is not expert in the nuances of social media business pages is in charge.
  • How will your business handle negative or upsetting comments on your business’ online accounts? The answer is simple, do not attempt to confront the comment author. Social media experts know how to de-escalate the issue, and calm everyone down so a happy solution can be achieved. It’s not an easy job, but with experience comes knowledge of social media behavior.
  • Your image is almost as important as your reputation. Your social media accounts should all have the same look and design for brand continuity. Images should be crisp and clear, the posts should have proper grammar, and videos should not look like the ones on America’s Funniest Home Videos (although humor does have a place when done professionally).

Home service franchise businesses need to think of social media as the online window into their business, so partnering with Ripley PR is a way to be sure your garage door franchise is projecting a professional image. Call us at 865-977-1973 or visit us online to learn how a professional social media team can make a difference in your bottom line.

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Heather Ripley, Founder/CEO

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