When should your business start PR?

When it comes to hiring a PR agency, there’s no such thing as “too early”. Public relations offers your B2B business a variety of viable business strategies that will help your business reach its full potential. Once your growth and business objectives are determined, working with a PR agency like Ripley PR will gives you access to the tools and resources needed to get your business up and running. Regardless of the size of your business, engaging in an active public relations program can turn your B2B business from Good to Great quickly. B2B Public Relations Ripley PR

Regardless of being a startup company or an established business, having a public relations and marketing program can offer outstanding results in regards to media coverage, SEO and other marketing promotion. In addition, a business that starts and actively engages in a public relations and marketing program through an experienced agency will find exponential increases in their results, especially if used as a part of an ongoing PR and marketing spend.

Seedcamp, a venture capital investing company, encourages their startups to hire a PR agency as a much needed mode of support as soon as possible. Below are excerpts of why they believe PR agencies are a small business’ best bet:

“[A PR agency] understands the needs of media businesses and the people who work in them as well as it knows your objectives. The agency’s job is to spend its time working out how to bring them together in lucrative ways for both parties.”

“A modern agency can offer a suite of services including media relations, social strategy, content strategy and production – often described as ‘below the line’ marketing, or earned media. Broadly, it’s about getting influence and recommendation from a respected third party: in the news, on twitter, from the podium at an event. The alternative is paid (‘above the line’) media, which is traditional advertising – TV, outdoor, etc. You may well need a mix of both.”

If you’re looking for a company that can handle your public relations needs and take existing programs from good to great B2B public relations, give Knoxville PR agency Ripley PR a call. We have the experience needed to boost your exposure to the right media and get you in front of the decision makers you seek.

Heather Ripley, Founder/CEO

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Public Relations