When Recruiting to Fill Manufacturing Jobs, Don’t Forget PR

A new report warns that as many as 2.1 million manufacturing jobs will go unfilled over the next decade despite a recent surge in manufacturing activity.

According to a study published in May by Deloitte and The Manufacturing Institute, the worker shortage will hurt revenue, slow production and could ultimately cost the US economy up to $1 trillion by 2030.

To overcome the issues a shortfall in skilled workers creates, your company needs to take seriously your approach to manufacturing public relations to be effective in ensuring you capture the interest and trust of potential recruits.

A team of public relations professionals can help you make the most of your manufacturing communications by helping you showcase your:Your company needs to take seriously your approach to manufacturing public relations.

Growth and expansion opportunities

Your company’s reputation as a well-founded, forward-thinking and innovative organization can be a key deciding factor in whether a candidate will apply for one of your positions or be open to recruitment.

Leadership Knowledge Base

If your organization’s leadership are the people the media turns to when it needs answers to industry questions, recruits are more likely to be aware of your organization and the benefits of working there.

Job Opportunities

For many organizations, posting job openings is a utilitarian function best left to the human resources department. However, most employment opportunity sites from Opendoor to LinkedIn now offer organizational reviews. This can sometimes invite bad reviews by disgruntled former employees. A PR firm can help you respond to any negative information and present your organization in a more positive light.

Unique Company Culture

Ongoing press releases, social media and blog publications are some of the best ways to communicate what it’s like to work for you. From capturing fun events and unique aspects of work-life to identifying high performers to spotlighting your organization’s accomplishments, Ripley PR can help you get your word out.

No matter what position you need to fill, you can bet that candidates will do their research before applying. Most job seekers research a company before they apply for an open position, and they want to see what your organization has been up to.

Let Ripley PR help you navigate the uncertainty of today’s recruitment market by giving us a call at (865) 977-1973 or check us out online.



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