What’s the Best Way for Automotive Businesses to Increase Sales During COVID-19?

During the last eight months, the automotive industry has seen some interesting trends. Not just in the U.S., but globally too. Just as COVID-19 has seen highs and lows in the numbers of those affected, American automotive industry trends are all over the place.

Reports of the demise of small, energy-efficient cars have been reported for years, but post-pandemic will Americans realize they don’t need (and can’t afford) larger, more expensive vehicles like full-size SUVs and trucks? With more workers out of work, staying home or working from home, no one really knows. But while the jury is out, your business could benefit by partnering with an automotive public relations agency to keep you in the public’s mind when they make their next purchase.

Here are some tips for keeping your automotive business humming during and after the pandemic:

  • Cars.com says there could be delays on 2021 models due to the coronavirus shutting down some plants, so that makes it essential to promote the cars and trucks that you have in stock. Think outside the box about how to promote your existing inventory.
  • Reports of Americans needing to buy fuel-efficient cars to replace their more expensive models may create more interest in the small or subcompact cars that were previously deemed on life support. As Americans look to cut costs and reduce their bills, small cars may see a come-back. Now is the time to let the public know there are deals to be had on new or used, less costly vehicles through social media platforms using popular hashtags and photo tags.
  • While people are shying away from public transportation, they might be in the market for a personal vehicle now. Target this audience by conducting research, and testing your existing public relations and marketing campaigns using analytics and reporting platforms.

If your automotive business is suffering, whether you sell new or used cars, trucks and SUVs, or if your business involves service, parts or aftermarket sales, doing nothing is not effective. Automotive public relations agencies, like Ripley PR, are experts at improving your image and getting your business the attention of buyers and the media. If you think your business needs a boost, call us at (657) 977-1973 to find out how we can help.

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Heather Ripley, Founder/CEO

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