Whatever Your Franchise Dreams Are, You Need a Good PR Plan

The 1989 film “Field of Dreams” has a quotable moment that is still being uttered 30 years later: “If you build it, they will come.” While “Field of Dreams” is a baseball movie, the quote has come to mean so many more things, especially in the world of franchising. Essentially, it means that if you create something worthwhile, people will want to use it, and even better, they’ll want to pay for it.

At least they will, if they know about it. That’s where franchise public relations comes into play.


How to build a McSuccess

McDonald’s now has more than 36,000 locations in more than 100 countries, but it began with an idea that its founders figured out how to spread far and wide. From Golden Arches to Ronald McDonald, they built the foundation upon which the company has had tremendous success. Seriously, more than 36,000 locations across the world.

But the founders didn’t create that success alone. A successful franchise needs a dedicated and talented team behind it. A franchise public relations agency is an important part of that team.

Several components needed

Successful franchising contains several moving parts, but you don’t have to move them all by yourself. At Ripley PR, our skilled group of PR professionals know how to coordinate media outreach, social media, content creation and so much more. We work with franchisors and franchisees every single day, making sure I’s are dotted and T’s are crossed. It’s what we do, and we’re pretty good at it.

Whether you’re standing in a field like Kevin Costner ready to build your dream or you’re a bit further down the road with several franchise locations, we can help you develop a plan that will take you to the next level.  Give us a call and let us get started.

Amanda Greever

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Public Relations