From online clinics to diagnostic tools to electronic records, information technology has transformed health care in the United States. The University of Illinois has found that IT has made treatment more accessible, improved care and efficiency, and bolstered disease control efforts.
The vast majority of health IT companies don’t do business directly with the pubic. Instead, they market their products and services to providers and other companies – business to business.
But the leaders of strong health IT companies know that just because they don’t sell to the public doesn’t mean they don’t need effective public relations.
In fact, Health IT public relations can be vital to the success of a health IT company in a number of ways.
A public relations firm can champion your health IT company’s accomplishments and milestones through media coverage in trade magazines that track the health IT industry. Customers will recognize your name, your products or services, and your reputation in the health care community. Reputation and crisis management services provide an insurance policy for firms.
The frontiers of medicine continue to expand and the opportunities to use technology to improve the health and quality of life for patients grow exponentially, health IT companies need partners who will support them in reaching their goals.
If you’re a decision-maker in a health IT company and recognize the need for a public relations firm to help your business grow, call us at Ripley PR today. With expertise in the franchise, construction, home services and tech sectors, Ripley PR brings experience, creativity and effectiveness to innovators in the health IT industry.