We’re living in a digital world, and PR can help your B2B company navigate it successfully

Madonna had a song back in the day about how we were living in a “material world.” Today, though, I think she could easily change those lyrics to “digital world” instead.

Once upon a time, physical contact and interaction was how most partnerships began. Handshakes sealed deals, not e-signatures. As technology has advanced, though, the need for verbal or physical communication has lessened. Online communication been especially important during the last year. These days, everyone is glued to a screen, whether it’s for a virtual meeting, webinar or just daily work. In this August 2020 article, Dave Mailer even questioned the need for telephones in this new normal:

I’m finding that even a 1:1 conversation tends to be scheduled or preceded by a text-based chat negotiating a suitable time to talk? So, perhaps a little tongue in cheek, ask yourselves, ‘Is it acceptable to call somebody unannounced anymore?’

How do you make your business stand out in a digital world? More importantly, how do you connect in one? A B2B public relations agency like Ripley PR can help.

We can help you connect

Connecting with potential clients or customers isn’t as simple as it used to be. Word-of-mouth doesn’t travel very far anymore, but a digital presence is far-reaching.

We can help you create a strong foundation that helps get you noticed, including:

  • Content creation: We have a talented team of writers that can handle your content development, whether it’s press releases, blogs or social posts. A unified message encourages business growth and visibility.
  • Boosted credibility: Speaking of visibility, we can not only help you connect with local customers, but we can create nationwide visibility by helping promote the work you’re doing and shining a light on your successes. We can help you secure interviews and articles in your target publications.
  • Crisis management: In a digital world, misinformation can easily be spread. One post or story can do damage quickly. Our team is skilled in crisis management and can help you hand every step of the cleanup and damage control. Not only that, we can keep the situation from escalating.

Call us today

We’d like to help you succeed in this digital world, so give us a call at 865-977-1973 or contact Ripley PR today.



Amanda Greever

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