We think you should be a thought leader

Ripley PR can help, and here are three tips for success

One way to further both your business and personal brand is to develop a reputation as a “thought leader” in your field.

Here at Ripley PR, a Knoxville-area public relations agency with global reach, we can help you do just that.

We can get you bylines in major business and trade periodicals, and we can use our extensive, proprietary media database to get your name – and thoughts – in digital and traditional media everywhere. Our public relations experts can also get you airtime on television and radio. Ultimately, we want you to be a widely used media go-to source for information related to your business and expertise. This can be useful whether you want to target informed consumers or build good relationships – our specialty is B2B public relations. There are things you can do, too, to become a thought leader in your field. Here are three examples:

  1. Know your brand and your mission. This might seem obvious, but you have to articulate what your company is all about before you begin spreading its message. Ripley PR can help you build a great website and develop content across a range of social media, but it’s up to you to identify, hone, and refine your mission and goals.
  2. Make sure your social media is airtight. Nothing can sink your goal of becoming an expert in your field like an amateurish, dated or irregularly updated website. Make sure your content sings, and is devoid of sloppy grammar or misspellings. Hire a professional if needed, but the digital world is key to interacting with your customers, the media or others. Don’t turn them off with poorly curated or intermittently updated digital platforms.
  3. Get your name out there. Ripley PR can get your name in publications that cater to your desired audience, and we can get your name and quotes in all forms of media. But also consider speaking engagements, participation in community events, and work your local chamber of commerce. Networking opportunities abound. Identify them and pursue them.

Ripley PR can do a lot of the heavy lifting required to cement your reputation as an expert in your field, but they are, after all, your thoughts, your brand, and your brain.

So what do you think? Are you ready to become a thought leader?


Joel Davis, Content Supervisor

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