What are your business goals for 2019? When creating your plan and budget, we encourage you to take a realistic look at what your business currently does well, and where it could improve. Decide what your growth goals are for your company and let an experienced B2B public relations agency handle the process of getting you there. For example, if you lack awareness in your marketplace, we can enhance your social media strategy or increase earned media attention.
What strategies get the best results?
One of the strongest ways to build a solid public relations strategy is through owned content creation. Whitepapers, case studies, blogs and videos are just a few great marketing ways to present your content. Whitepapers are especially useful because they showcase your product or service in a way that’s visually relatable and informative to your audience. By directing prospects to information that includes both the opinion and expertise from subject matter experts (your employees), you gain credibility for your brand.
Where do you start?
A great public relations strategy takes time and resources at first, but it’s worth the investment. Ripley PR has both the writing and B2B public relations skills to promote your company in a way that will resonate with the right audiences and help protect you if a crisis were to occur. Once you establish your objectives, Ripley PR will create a strategic marketing plan within a budget you can afford. It all falls into place from there.
When you implement PR into your marketing mix, you open up a door of possibilities. Ripley PR helps B2B clients consistently find new avenues and connections, and we can help you reach your target audience. For more information, please contact me today at hripley(at)ripleypr.com or call 865-977-1973.