Using PR to Manufacture a Crisis (Plan)

The manufacturing industry is hard enough to compete in without your company having to face a crisis unprepared. Advanced planning is essential to protecting your company’s brand and reputation in the middle of an emergency.

Partnering with an experienced manufacturing public relations agency like Ripley PR can help your company develop and implement a crisis plan to ensure even unforeseen situations can be handled properly.

Have a Plan

A crisis can take many forms — whether it’s an employee making an inappropriate social media post, a workplace tragedy, or faulty products, it’s important to have a plan in place to deal with any contingency. A team should be established and provided with a list of action items to take. Team members should be trained in advance to ensure they can perform their roles appropriately.

One of the most useful component of a crisis management plan is pre-written statements, social media posts, and press releases that can be customized and quickly in the event of an emergency.

Respond Quickly

Having a plan in place means that your manufacturing company can respond quickly and provide factual information about the emergency. Responding quickly can help diffuse the rumors that will begin flying on social media as soon as word of the situation spreads.

It pays to have an internal communication plan ready to keep your employees in the loop. A crisis management plan can help keep them informed about a situation and how to properly respond to questions. This can help prevent rumors from starting in the first place.

Finding Help

It takes time and expertise to creating a crisis management plan. That’s why partnering with a PR agency that specializes in manufacturing public relations can pay off for your company. Interested in learning more about developing and implementing an emergency management plan? Contact Ripley PR at (865) 977-1973.  We’re ready to help.

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Joel Davis, Content Supervisor

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