A good garage door can enhance home security, contribute to the aesthetics of the home and, when it functions properly, provide homeowners with heightened convenience. Alas, for all the ways in which the trusty garage door benefits homeowners, its usefulness often goes unnoticed. The average homeowner hardly thinks about their garage door until they encounter some kind of malfunction.
Garage door installation and repair companies have ample opportunity to improve the lives of their customer base, but in order to do so, they need to be proactive in keeping their services top-of-mind. One way for a garage door franchise to raise awareness and ultimately generate leads is by embracing a robust home service public relations campaign.
Promoting the Positive
All too often, public relations is used synonymously with crisis management, as though it’s only meaningful for businesses experiencing friction. Nothing could be further from the truth. While crisis management can be one small part of PR, a good public relations campaign is positive, proactive, and focused on telling great stories about the impactful things a company is doing.
For a garage door franchise, that might mean generating favorable impressions about the ways a new garage door can enhance home security, energy efficiency or aesthetics — enticing more homeowners to consider calling for a consultation.
Establishing Credibility
Public relations isn’t just about crafting powerful stories. It’s also about getting those stories in front of the right audience. By managing relationships with local news outlets, a PR company that specializes in home service public relations can get garage door franchises the earned media opportunities they covet.
Earned media is a powerful way for garage door franchises to establish their professionalism, trustworthiness and subject-matter expertise — and to position themselves as brands of choice, standing head-and-shoulders above the competition. In doing so, they ensure they’re the ones whose phone rings when a local homeowner needs a garage door repair or replacement.
Work with Ripley PR
To realize the competitive benefits of a strategic public relations campaign, it’s crucial to choose an agency with industry expertise. Ripley PR is the No. 1 home service public relations agency in the U.S., and we’d love to talk further about using PR to generate leads for your garage door franchise. Contact us online or call 865-977-1973.
