Using Case Studies to Promote Your Home Service B2B Company

Seeing may be believing, but getting home service contractors to take a look at your B2B company’s products might take a little work. Plumbing appliance manufacturers like yours need to be able to educate contractors about the solutions you offer.

It’s only natural. These days, decisionmakers are researching products long before they ever contact manufacturers or distributors. That’s why case studies and white papers are an important part of any home service B2B public relations strategy.

Importance of Case Studies

Case studies can showcase how contractors successfully used your products in projects for a wide variety of clients. In addition to provide information, they can also be used to generate better leads for your company. By making the case study available behind a website lead generation form, you can collect contact information for people who have already indicated they are interested in learning about your products.

Expert Help

Instead of devoting the in-house time and energy to develop and promote case study content, B2B companies can partner with Ripley PR, an experienced home service public relations agency. Our content experts can develop the informative and useful content needed to get the attention of home service contractors.  If you’d like to learn more about how we can help, just call us at (865) 977-1973 or contact Ripley PR online.

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Joel Davis, Content Supervisor

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