Use Your Home Service Blogs to Boost SEO and Visibility

Every home service business wants their website and blog to appear at the top of a Google search. It’s true for any business, but for plumbing, heating, cooling, sewer or other home service businesses, your future depends upon it. Your competition is trying new ways to help their business appear first on Google search pages, so if you don’t take charge of your SEO, you could be losing business to the other guy.

Why should you care about SEO?

Search engine optimization, or SEO, is a way webmasters and other professionals use to improve –or optimize- how a website appears on search engines. Basically, it’s how a search engine like Google sees your website in relation to other websites like yours. Each search engine (Google, Bing, Yahoo, and DuckDuckGo) has a set of algorithms and SEO helps your website content, and your blogs, show up above other websites with similar keywords.

For the home services industry it’s incredibly important to have the edge on your competition. Getting your content to appear on the first page of a search by a potential customer is crucial to staying on top, and blogs are a great way to add new information to your website.

Why can blogs help with SEO?

Blogs are one of the best ways to improve your website’s SEO. A blog that is well-written, uses the right words, and gives website users helpful and new information will rank much higher than a blog that says the same thing as your website, or isn’t updated regularly. Blogs should be written by professional copywriters or blog writers. These experts know which words to use and where to place them in your blogs to make them SEO-friendly. Blogs that use effective SEO techniques can help your website rank higher and give your website a better chance of appearing on the first page of a Google search.

If you need a home service public relations team to create blogs that will increase your website’s visibility online, contact Ripley PR at 865.977.1973 or visit our website to learn more.


Heather Ripley, Founder/CEO

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